Internship Amazon Listing Optimization Jobs in Oregon

The Product Marketing Manager is responsible for driving profitable growth of the company’s water filtration product portfolio across e-commerce, retail, distribution, and OEM channels. This role combines product management, product development, market intelligence, and digital commerce leadership to ensure products are competitively positioned, customer-focused, and optimized for online sales performance, particularly on Amazon.

The ideal candidate possesses deep experience in water filtration, consumer durable goods, or related industries and has a proven track record managing product lifecycles, developing new products, and growing Amazon and other e-commerce channels.

Key Responsibilities

Product Strategy & Portfolio Management

• Develop and execute product portfolio strategies aligned with company growth objectives.
• Manage the complete product lifecycle from concept through launch, growth, and end-of-life.
• Conduct competitive analysis, market research, and customer insight studies to identify opportunities and threats.
• Recommend pricing, positioning, packaging, and product differentiation strategies.
• Evaluate portfolio profitability and recommend actions to improve margins and market share.
• Create annual product roadmaps and new product introduction plans.

Product Development & Innovation

• Lead cross-functional new product development projects from ideation to commercialization.
• Collaborate with engineering, sourcing, quality, regulatory, and manufacturing teams to define product requirements.
• Translate customer and market needs into product specifications and business cases.
• Coordinate product testing, validation, certification, and commercialization activities.
• Monitor emerging technologies, regulatory changes, and industry trends in water treatment and filtration.
• Manage product launch schedules and ensure readiness across all sales channels.

Amazon & E-Commerce Leadership

• Own Amazon marketplace growth strategy, including revenue, profitability, and market share objectives.
• Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates.
• Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional campaigns.
• Analyze key performance indicators such as traffic, conversion rates, advertising ROI, Buy Box performance, and customer reviews.
• Partner with sales and operations teams to maintain inventory health and forecast demand.
• Identify opportunities for marketplace expansion, new product launches, and competitive differentiation.
• Support growth across additional e-commerce platforms including company websites, Walmart Marketplace, Wayfair, and other digital channels.

Marketing & Sales Enablement

• Develop product positioning, value propositions, and go-to-market strategies.
• Create sales tools, product training materials, competitive comparisons, and launch communications.
• Support key account presentations and customer meetings.
• Partner with marketing teams to develop digital campaigns, promotional programs, and content strategies.
• Monitor customer feedback and recommend product or marketing improvements.

Business Analysis & Reporting

• Track product performance, sales trends, customer feedback, and profitability metrics.
• Develop forecasts and business cases for product investments.
• Prepare monthly and quarterly performance reports for leadership.
• Monitor industry, competitor, and channel developments to guide strategic decisions.

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Engineering, Product Management, or related field.
• 7+ years of product management, product marketing, or category management experience.
• 5+ years of Amazon marketplace management experience.
• Experience managing product development projects from concept to launch.
• Strong analytical and financial skills.
• Experience with Amazon Seller Central and/or Vendor Central.
• Advanced proficiency in Microsoft Excel and data analysis.
• Strong project management and communication skills.

Preferred

• Experience in water filtration, water treatment, pool & spa, plumbing, appliance, or related industries.
• Familiarity with NSF, WQA, EPA, or other water industry certifications and standards.
• Experience with SAP, Power BI, Google Analytics, Helium 10, Jungle Scout, or similar tools.
• Experience managing private-label, OEM, or branded product portfolios.
• MBA or advanced business degree.

Key Performance Indicators (KPIs)

• Product portfolio revenue growth
• Gross margin improvement
• New product launch success rate
• Amazon sales growth
• Amazon advertising ROI (ROAS)
• Conversion rate improvement
• Market share growth
• Product launch timeline adherence
• Customer review ratings and quality metrics
• Inventory turns and forecast accuracy