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Job Overview

GoTech IT Solutions is a managed IT services and cybersecurity company serving small and mid-sized businesses across Eastern Wisconsin and Michigan's Upper Peninsula since 2013. GoTech is built on five core values: Integrity, Excellence, Employee Development, Community Impact, and Trust.

GoTech is seeking a Growth Marketing Specialist to own the company's marketing function across two states and six client verticals. This is a full-time, individual-contributor position reporting directly to the President. The Specialist works alongside the Sales Development Representative.

The position includes a defined advancement path to Growth Marketing Manager within 12 to 18 months based on performance. GoTech provides structured onboarding support, including access to a peer network of MSP marketing professionals and off-site training programs fully covered by the company. An established monthly marketing budget is in place with campaigns currently running.

Duties and Responsibilities

• Plan and execute multi-channel marketing campaigns across six client verticals: dental, CPA and accounting, financial advisors, construction and trades, nonprofits, and manufacturing
• Manage direct mail, email, digital advertising, and promotional campaigns from development through delivery
• Manage GoTech's social media presence across all active platforms with a consistent publishing schedule
• Own GoTech's SEO strategy: keyword research, on-page optimization, and monthly content publishing
• Plan and manage geo-targeted digital advertising across all active markets
• Manage Google Business Profiles across all office locations and implement a structured review request process
• Use AI tools daily for content creation, campaign automation, and reporting; optimize all published content for AI search and discovery
• Maintain the GoTech website including page updates, blog entries, and SEO content
• Provide the Sales Development Representative with contact lists, messaging materials, and outreach support weekly
• Manage the client referral program and shock-and-awe package fulfillment
• Deliver a weekly marketing report to the President covering leads, campaign performance, and budget utilization

Required Qualifications

• 1 to 3 years of marketing experience; a strong internship track record with measurable results will be considered
• Demonstrated ability to write clearly for specific audiences in plain, non-technical language
• Hands-on experience using AI tools (Claude, ChatGPT, or equivalent) for marketing content creation
• Proficiency with Canva or Adobe Illustrator for graphic design and marketing material production
• Working knowledge of SEO: keyword research, on-page optimization, Google Analytics or Search Console
• Working knowledge of social media platforms for business content and community management
• Ability to manage multiple concurrent projects and meet deadlines without daily supervision
• B2B marketing experience with an understanding of how business owners evaluate purchasing decisions
• Willingness to complete HubSpot Marketing Certification within 30 days of hire
• Must reside in or be willing to relocate to the Brookfield, WI area

Preferred Qualifications

• HubSpot experience in campaign management, automation, or pipeline reporting
• Experience executing multi-channel campaigns including email, direct mail, social, and digital advertising
• Familiarity with the managed IT or cybersecurity industry
• Graphic design skills beyond standard Canva use
• Experience with campaign performance tracking and optimization

Benefits

• $48,000 to $58,000 base salary, based on experience
• Performance bonus opportunity tied to defined marketing metrics
• Defined advancement path to Growth Marketing Manager at 12 to 18 months based on performance
• Simple IRA retirement plan with company participation
• QSEHRA health insurance reimbursement
• Company-provided life insurance
• Unlimited PTO
• Off-site training programs provided and fully covered by GoTech