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Integrated Marketing Communication Jobs in Raleigh, NC

Genesys

Event Marketing Manager, Americas

Durham, NC · On-site +1

Manage end-to-end planning and execution of integrated marketing events that support pipeline ... Effective communication and presentation skills * Familiarity with marketing and project management ...

Shibumi Shade, Inc.

Marketing Manager

Raleigh, NC · On-site

$80 - $110/hr

... integrated campaigns. Manage relationships with agency partners, vendors, and freelancers as needed. Support communication between stakeholders to align marketing priorities and resources. Process ...

New

LE1000 Veradigm LLC

Manager, Growth Marketing

Raleigh, NC · On-site

$84.52 - $117.48/hr

Proven ability to plan, launch, and optimize integrated marketing campaigns that drive measurable ... Excellent written and verbal communication skills with the ability to tailor messaging to different ...

New

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Integrated Marketing Communication information

See Raleigh, NC salary details

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How much do integrated marketing communication jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for integrated marketing communication in Raleigh, NC is $73.56, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $100.24 per hour, depending on experience, location, and employer.

What is an integrated marketing communication?

An Integrated Marketing Communication (IMC) job involves coordinating and aligning various marketing channels—such as advertising, public relations, social media, and direct marketing—to deliver a consistent brand message. Professionals in this role develop strategies to ensure a seamless customer experience across all touchpoints. They analyze market trends, craft compelling messaging, and optimize campaigns for maximum impact. IMC roles often require strong communication skills, creativity, and an understanding of digital and traditional marketing techniques.

What does an integrated marketing communication professional do?

Integrated Marketing Communication professionals typically coordinate and execute multi-channel marketing campaigns, develop messaging strategies, and ensure brand consistency across all communications. They frequently collaborate with creative, digital, and sales teams to optimize campaign performance and align marketing efforts with business objectives. Monitoring campaign metrics, managing content calendars, and adjusting tactics based on data insights are common daily tasks. This role requires excellent organization and adaptability, as priorities can shift quickly in response to market feedback or new business needs.

What are the key skills and qualifications needed to thrive in integrated marketing communication?

To excel in Integrated Marketing Communication, you need a strong background in marketing, strategic communication, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and certifications like HubSpot or Google Analytics is highly beneficial. Excellent interpersonal skills, creativity, and strong organizational abilities set standout candidates apart. These competencies are vital for designing cohesive campaigns, aligning messages across channels, and driving measurable business results.

Is integrated marketing communication still relevant today?

Integrated marketing communication (IMC) remains highly relevant for marketing professionals, including those in roles focused on coordinating messaging across channels such as advertising, public relations, and digital media. It helps ensure consistent brand messaging and improves campaign effectiveness in a digital and multi-channel environment.

What can you do with an integrated marketing communication degree?

An integrated marketing communication degree prepares individuals for roles in advertising, public relations, brand management, and digital marketing. Graduates can work as marketing coordinators, communication specialists, social media managers, or media planners, often utilizing skills in strategic planning, content creation, and data analysis. Certifications in tools like Adobe Creative Suite or Google Analytics can enhance job prospects.

What does integrated marketing communication do?

Integrated marketing communication (IMC) professionals coordinate and manage all marketing channels and messages to deliver a consistent brand image and maximize impact. They develop strategies that align advertising, public relations, social media, and other communication tools to effectively reach target audiences and support business goals.

What job categories do people searching Integrated Marketing Communication jobs in Raleigh, NC look for?

The top searched job categories for Integrated Marketing Communication jobs in Raleigh, NC are:

Integrated Marketing Communication jobs near you
Infographic showing various Integrated Marketing Communication job openings in Raleigh, NC as of August 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 84% In-person, 11% Hybrid, and 5% Remote job distribution, with an average salary of $153,002 per year, or $73.6 per hour.

Manager, PR & Marketing Communications

Veradigm

Raleigh, NC • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description

The Manager, PR & Marketing Communications is a people manager responsible for the day-to-day leadership of the communications team and the execution of Veradigm's external communications programs. Working toward objectives established by senior marketing leadership, this individual manages a team of PR and communications professionals, oversees media relations, executive positioning, analyst engagement, and event programs, and recommends departmental processes and procedures to improve quality and efficiency.
CORE RESPONSIBILITIES
  • Manage the day-to-day performance of direct reports, including workload prioritization, goal-setting, coaching, and formal performance reviews; ensure team milestones are met on time and within budget
  • Oversee media relations operations - managing the team's pitching cadence, editorial calendar, press release development, and media contact relationships to maximize earned coverage and brand visibility
  • Serve as a communications advisor to senior leadership, supporting the development of executive messaging, preparing leaders for media interviews and conference appearances, and coordinating board-level and investor communications as directed
  • Oversee and contribute to executive thought leadership programs, including LinkedIn content strategy, contributed bylines, and speaking content for key executives
  • Lead analyst relations with healthcare IT firms such as KLAS and Black Book - managing briefings, overseeing positioning alignment with product and GTM messaging, and tracking analyst sentiment and engagement
  • Manage crisis communications preparedness and brand reputation response, ensuring protocols are current, the team is trained, and the organization can respond rapidly and on-brand
  • Oversee end-to-end event strategy - including in-person and virtual programs - ensuring cross-functional alignment, consistent messaging, and ROI measurement through pipeline and engagement metrics
  • Direct the awards and speaking programs, guiding team members in identifying priority opportunities and ensuring submission quality and deadline adherence
  • Recommend and implement departmental workflows, processes, and tool standards to improve team efficiency and communications quality; obtain appropriate approvals before implementation
  • Define, track, and report on communications KPIs - including earned media volume, outlet tier quality, share of voice, and analyst engagement - presenting results and recommendations to senior marketing leadership
  • Work cross-functionally with Product Marketing, Sales, and other internal partners to ensure communications programs are aligned with company priorities and go-to-market initiatives

REQUIRED QUALIFICATIONS
  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
  • 8+ years of experience in PR, corporate communications, or integrated marketing, including demonstrated experience managing or leading a team
  • Proven track record managing media and analyst relationships with measurable results in earned coverage
  • Strong writing and editing skills - ability to develop executive-level content, build messaging frameworks, and translate complex healthcare IT concepts into clear, market-facing narratives
  • Experience managing event strategy from concept through execution and outcome measurement
  • Strong executive presence and interpersonal skills; proven ability to earn the trust of senior leaders and advise on communications strategy and preparation
  • Data-driven mindset; ability to interpret coverage reports, share-of-voice benchmarks, and event attribution data to inform recommendations to leadership
  • Proficiency with communications tools and platforms (e.g., Cision, Meltwater, Muck Rack) and webinar or event management technology

PREFERRED QUALIFICATIONS
  • Experience in healthcare IT, B2B technology, or a similarly complex regulated industry
  • Prior agency background or in-house communications leadership experience
  • Exposure to investor relations, board communications, or M&A communications support
  • Comfort operating in a fast-paced environment with competing priorities and tight timelines
  • Experience building team processes, documentation standards, and communications infrastructure

Compensation for this job is subject to market conditions, geographic considerations, the candidate's unique skills and experience, state and local laws, and budget. Our commitment to pay transparency is a testament to our dedication to creating a fair, equitable, and inclusive workplace. By continuously analyzing market trends, staying abreast of changes in state laws, and making budgetary adjustments accordingly, we strive to ensure that our compensation practices reflect the value we place on our associates' unique contributions and support their professional growth.
Enhancing Lives and Building Careers
Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Interested in learning more?
Take a look at our Culture, Benefits, Early Talent Program, and Additional Openings.
Visa Sponsorship is not offered for this position.
At Veradigm, our greatest strength comes from bringing together talented people with diverse perspectives to support the needs of healthcare providers, life science companies, health plans, and the patients they serve. The Veradigm Network is a dynamic, open community of solutions, external partners, and cutting-edge artificial intelligence technologies that provide advanced insights, technology, and data-driven solutions. Veradigm offers a comprehensive compensation and benefits package, including holidays, vacation, medical, dental, and vision insurance, company paid life insurance and retirement savings.
Veradigm's policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States or Canada. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.
From a "VEVRAA Federal Contractor" We request Priority Referral of Protected Veterans
This is an official Veradigm Job posting. To avoid identity theft, please only consider applying to jobs posted on our official corporate site.
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