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Integrated Marketing Communication Jobs in Raleigh, NC

Xylem

Marketing Communications Manager

Morrisville, NC · On-site

Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture ... Excellent communication skills-both strategic and detail-oriented * Analytical mindset with the ...

Xylem

Marketing Communications Manager

Morrisville, NC · On-site

Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture ... Excellent communication skills-both strategic and detail-oriented * Analytical mindset with the ...

Varsity Tutors

Marketing Tutor

Chapel Hill, NC · Remote

$18 - $40/hr

... integrated marketing communications. Ability to explain the four Ps framework, customer journey mapping, competitive analysis, and marketing analytics while preparing students for marketing ...

Deloitte

Specialist Manager, Marketing

Raleigh, NC · On-site

Planning, launching, and measuring integrated marketing campaigns that drive awareness, generate ... Effective written and verbal communication skills * Meticulous attention to detail and quality of ...

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All JobsIntegrated Marketing Communication JobsIntegrated Marketing Communication Jobs in Raleigh, NC

Integrated Marketing Communication information

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$73

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How much do integrated marketing communication jobs pay per hour?

As of Jul 27, 2026, the average hourly pay for integrated marketing communication in Raleigh, NC is $73.56, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $100.24 per hour, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media-related fields such as Media Director, Digital Marketing Director, or Senior Content Strategist often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with analytics tools and marketing platforms.

What can you do with an integrated marketing communications degree?

An integrated marketing communications degree prepares individuals for roles such as marketing coordinator, brand manager, advertising specialist, or public relations officer. It provides skills in strategic planning, message development, and the use of tools like social media platforms and analytics software, often requiring strong communication and project management abilities.

What does integrated marketing communication do?

Integrated marketing communication (IMC) is a strategic approach used by marketing professionals to coordinate and unify all promotional tools, messages, and channels to deliver a consistent brand message. It involves planning and executing campaigns across advertising, public relations, social media, and other platforms to enhance brand awareness and customer engagement.

What are the typical daily responsibilities of an Integrated Marketing Communication professional?

Integrated Marketing Communication professionals typically coordinate and execute multi-channel marketing campaigns, develop messaging strategies, and ensure brand consistency across all communications. They frequently collaborate with creative, digital, and sales teams to optimize campaign performance and align marketing efforts with business objectives. Monitoring campaign metrics, managing content calendars, and adjusting tactics based on data insights are common daily tasks. This role requires excellent organization and adaptability, as priorities can shift quickly in response to market feedback or new business needs.

What is an Integrated Marketing Communication job?

An Integrated Marketing Communication (IMC) job involves coordinating and aligning various marketing channels—such as advertising, public relations, social media, and direct marketing—to deliver a consistent brand message. Professionals in this role develop strategies to ensure a seamless customer experience across all touchpoints. They analyze market trends, craft compelling messaging, and optimize campaigns for maximum impact. IMC roles often require strong communication skills, creativity, and an understanding of digital and traditional marketing techniques.

What are the key skills and qualifications needed to thrive in the Integrated Marketing Communication position, and why are they important?

To excel in Integrated Marketing Communication, you need a strong background in marketing, strategic communication, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with marketing automation platforms, CRM systems, analytics tools, and certifications like HubSpot or Google Analytics is highly beneficial. Excellent interpersonal skills, creativity, and strong organizational abilities set standout candidates apart. These competencies are vital for designing cohesive campaigns, aligning messages across channels, and driving measurable business results.

What are the highest paying comms jobs?

In integrated marketing communication, senior roles such as Chief Communications Officer, Vice President of Communications, and Director of Corporate Communications tend to have the highest salaries, often exceeding six figures. These positions typically require extensive experience, strategic skills, and often involve overseeing large teams or budgets.
What job categories do people searching Integrated Marketing Communication jobs in Raleigh, NC look for? The top searched job categories for Integrated Marketing Communication jobs in Raleigh, NC are:
Integrated Marketing Communication jobs near you
Infographic showing various Integrated Marketing Communication job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $153,002 per year, or $73.6 per hour.
Senior Vice President Marketing & Communication

Senior Vice President Marketing & Communication

Foundry Commercial

Raleigh, NC • On-site

Full-time

Posted 11 days ago

Job description

Senior Vice President of Marketing & Communications
Position Summary
The Senior Vice President of Marketing & Communications is a strategic executive leader responsible for shaping the organization's brand, lead generation strategy, and internal and external communications. This role drives enterprise-wide marketing initiatives that directly support occupancy growth through high-quality lead generation, brand differentiation, and customer engagement.
As a player/coach, the SVP remains actively engaged in the field, traveling to communities to partner with local teams, evaluating marketing effectiveness, and ensuring strong alignment between marketing strategy and on-the-ground execution. This leader plays a critical role in enabling sales success by delivering effective tools, campaigns, and lead sources that convert to move-ins.
Core Responsibilities
Strategic Marketing & Growth Leadership
  • Develop and execute an enterprise-wide marketing strategy focused on lead generation, brand positioning, and measurable impact on occupancy and revenue growth.
  • Drive a diversified lead generation strategy across digital, referral, local outreach, partnerships, and emerging channels to support community sales performance.
  • Partner with Executive Leadership and Ownership to align marketing strategy with growth objectives, acquisitions, and new developments.
  • Establish clear KPIs tied to lead volume, lead quality, cost per lead, and marketing ROI.

Player/Coach Leadership & Community Engagement
  • Act as a hands-on, field-engaged leader, regularly traveling to communities to assess marketing effectiveness and support local execution.
  • Partner with community leaders and sales teams to ensure marketing efforts are effectively generating and converting leads.
  • Provide coaching and guidance on local marketing execution, events, partnerships, and outreach strategies.
  • Identify gaps in lead generation or brand execution and implement targeted solutions.
  • Reinforce accountability and best practices across all communities.

Lead Generation & Marketing Execution
  • Oversee development and execution of integrated marketing campaigns that drive qualified traffic and inquiries.
  • Ensure all communities have effective, localized marketing plans aligned with enterprise strategy.
  • Lead digital strategy, including website optimization, SEO/SEM, social media, paid campaigns, and reputation management.
  • Continuously evaluate and improve lead sources, conversion pathways, and customer journey performance.
  • Support new development and acquisition communities with pre-opening marketing strategies and brand rollout.

Communications & Brand Leadership
  • Own the organization's internal and external communications strategy, ensuring clear, consistent, and compelling messaging.
  • Lead corporate communications, including executive messaging, organizational updates, and change management initiatives.
  • Oversee public relations, media engagement, and reputation management efforts.
  • Provide leadership in crisis communications, ensuring preparedness and effective response.
  • Ensure brand integrity and consistency across all marketing channels, materials, and community touchpoints.

Team Leadership & Development
  • Build and lead a high-performing marketing and communications team.
  • Foster a culture of innovation, accountability, and continuous improvement.
  • Mentor and develop team members while encouraging professional growth and capability building.
  • Promote cross-functional collaboration between marketing, operations, and community teams.

Operational Excellence
  • Oversee marketing budgets, ensuring efficient allocation of resources and strong return on investment.
  • Establish scalable processes, tools, and standards to support consistent execution across the portfolio.
  • Utilize data and analytics to drive decision-making and continuous improvement.
  • Monitor trends, identify recurring challenges, and implement long-term solutions.

Travel & Field Expectations
  • Travel required to communities to maintain strong field connection and ensure effective execution of marketing strategies.
  • Serve as a visible leader and brand ambassador across the organization.
  • Maintain direct insight into market conditions, customer experience, and competitive dynamics.

Qualifications
  • Bachelor's degree required; advanced degree preferred.
  • Minimum 10+ years of progressive leadership experience in marketing, communications, or related fields, with multi-site or regional responsibility.
  • Senior housing or multi-location service industry experience preferred.
  • Proven success in lead generation, brand leadership, and marketing strategy execution.
  • Strong analytical skills with expertise in marketing performance metrics and ROI.
  • Exceptional communication, executive presence, and presentation skills.
  • Demonstrated ability to operate strategically while remaining tactically engaged in the field.

Leadership Competencies
  • Strategic and data-driven decision-making
  • Influential communicator and brand storyteller
  • Collaborative and field-engaged leadership style
  • Results-oriented with focus on measurable impact
  • Talent development and team leadership

Allegro Living, LLC serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!
Equal Employment Opportunity & Non-Discrimination
Allegro Living provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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