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Insurance Marketing Representative information

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$64.5K

$82.5K

$98K

How much do insurance marketing representative jobs pay per year?

As of Sep 12, 2026, the average yearly pay for insurance marketing representative in the United States is $82,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,500.00 and $91,500.00 per year, depending on experience, location, and employer.

What does an insurance marketing representative do?

An Insurance Marketing Representative is responsible for promoting and selling insurance products to potential clients. They develop marketing strategies, identify prospective customers, and build relationships to increase sales. Their role often involves educating clients about different insurance options, managing client accounts, and collaborating with other agents or brokers. Additionally, they may attend networking events, conduct presentations, and use digital marketing tools to reach a wider audience.

What are the key skills and qualifications needed to thrive as an insurance marketing representative, and why are they important?

To thrive as an Insurance Marketing Representative, you need strong sales acumen, knowledge of insurance products, and typically a relevant bachelor's degree or insurance license. Experience with CRM software, digital marketing platforms, and quoting systems is often required. Outstanding interpersonal communication, relationship-building, and negotiation skills help you excel in client interactions and team environments. These skills and qualifications are vital for effectively promoting insurance products, meeting sales targets, and maintaining client satisfaction in a competitive market.

What is the difference between Insurance Marketing Representative vs Insurance Agent?

AspectInsurance Marketing RepresentativeInsurance Agent
CredentialsTypically requires licensing and marketing certificationsRequires licensing for specific insurance types
Work EnvironmentFocuses on promoting insurance products, often in an office or via marketing channelsWorks directly with clients to sell policies, often in person or over the phone
Employer & Industry UsageEmployed by insurance companies or agencies to generate leads and promote productsRepresents insurance companies to sell policies directly to clients

Insurance Marketing Representatives primarily focus on promoting and generating leads for insurance products, often working behind the scenes or in marketing roles. Insurance Agents, on the other hand, directly sell policies to clients and provide personalized service. While both roles require licensing, their daily activities and interactions with clients differ significantly.

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Cities with the most Insurance Marketing Representative job openings:

Who are the top companies hiring for Insurance Marketing Representative jobs?

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What states have the most Insurance Marketing Representative jobs?

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What are popular job titles related to Insurance Marketing Representative jobs?

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Insurance Marketing Representative jobs near you
Infographic showing various Insurance Marketing Representative job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, and 5% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $82,500 per year, or $39.7 per hour.

Commercial Lines Placement Specialist | Insurance Marketing Rep

Syracuse, NY

APR
Recruiting and Staffing Services • 51 - 200 employees
Learn more about APRexternal

Full-time

Re-posted 11 days ago

Job description

Commercial Lines Insurance |Senior Placement Specialist |Senior Marketing Representative
Syracuse, NY Areas
Salary: 85k-115k

About the Role
A leading independent insurance agency is seeking an experienced and detail-oriented Commercial Marketing Representative to join its growing Commercial Lines team. This individual will be responsible for managing marketing efforts for new and renewal business, developing competitive coverage solutions, and maintaining strong carrier relationships.
The ideal candidate is proactive, organized, and thrives in a fast-paced environment where accuracy, collaboration, and client satisfaction are top priorities.

Key Responsibilities:

Client Account Management
  • Manage renewal marketing, comparisons, proposals, and binding for a designated book of commercial accounts.
  • Conduct new business marketing by identifying competitive carriers and coverage options that align with client needs.
  • Maintain strong working relationships with underwriters across multiple A-rated insurance carriers.
  • Serve as a marketing resource and liaison for Risk Consultants and Client Specialists.

Marketing Team Support

  • Recommend and implement process improvements to enhance client experience and marketing efficiency.
  • Assist with training and quality control within the marketing department.
  • Provide thought leadership, insights, and support on special projects.
  • Serve as coverage for other marketing representatives as needed.

Behavioral Competencies:

Accountability
  • Takes ownership of goals and deliverables while contributing to a high-performing team.
  • Demonstrates excellent time management and prioritization skills.
Growth & Improvement

  • Actively seeks opportunities to expand industry and product knowledge.
  • Earns trust and credibility through professionalism, ethical behavior, and collaboration with clients and carriers.

Qualifications

  • Bachelor’s Degree preferred.
  • 5+ years of experience in the insurance industry, specifically in commercial lines marketing.
  • NYS Property & Casualty License required.
  • Insurance designations (CIC, CISR, CLCS, CPCU, etc.) or advanced training preferred.
  • Proficiency in Microsoft Office Suite (Word and Excel required).
  • Experience with Applied Epic strongly preferred.
  • Excellent communication, organization, and relationship management skills.
  • Strong attention to detail and ability to multitask in a fast-paced environment.