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Insurance Marketing Representative Jobs in Raleigh, NC

Caterpillar

Marketing Representative

Cary, NC · On-site

$81.37K - $122.06K/yr

... two dynamic Marketing Representatives based in Cary, NC , ready to make an impact in a global ... Life Insurance * Parental leave * Adoption benefits * Tuition Reimbursement * These benefits also ...

WakeMed

Admission & Marketing Rep I Rehab

Raleigh, NC · On-site

... as marketing activities to monitor and develop relationships with all referral sources. This ... insurance company case managers, providing communication as required for precertification of ...

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Insurance Marketing Representative information

See Raleigh, NC salary details

$62.7K

$80.2K

$95.3K

How much do insurance marketing representative jobs pay per year?

As of May 28, 2026, the average yearly pay for insurance marketing representative in Raleigh, NC is $80,196.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,400.00 and $88,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Insurance Marketing Representative, and why are they important?

To thrive as an Insurance Marketing Representative, you need strong sales acumen, knowledge of insurance products, and typically a relevant bachelor's degree or insurance license. Experience with CRM software, digital marketing platforms, and quoting systems is often required. Outstanding interpersonal communication, relationship-building, and negotiation skills help you excel in client interactions and team environments. These skills and qualifications are vital for effectively promoting insurance products, meeting sales targets, and maintaining client satisfaction in a competitive market.

What are the typical daily responsibilities of an Insurance Marketing Representative?

Insurance Marketing Representatives typically spend their days building and nurturing relationships with clients and potential customers, promoting insurance products, and developing marketing strategies tailored to their agency or company's goals. They often collaborate closely with underwriters, sales agents, and marketing teams to design campaigns, coordinate events, and generate leads. Regular activities may include conducting presentations, following up on client inquiries, and analyzing market trends to identify new opportunities. This role requires strong communication skills and the ability to adapt to changing client needs and industry developments.

What does an Insurance Marketing Representative do?

An Insurance Marketing Representative is responsible for promoting and selling insurance products to potential clients. They develop marketing strategies, identify prospective customers, and build relationships to increase sales. Their role often involves educating clients about different insurance options, managing client accounts, and collaborating with other agents or brokers. Additionally, they may attend networking events, conduct presentations, and use digital marketing tools to reach a wider audience.

What is the difference between Insurance Marketing Representative vs Insurance Agent?

AspectInsurance Marketing RepresentativeInsurance Agent
CredentialsTypically requires licensing and marketing certificationsRequires licensing for specific insurance types
Work EnvironmentFocuses on promoting insurance products, often in an office or via marketing channelsWorks directly with clients to sell policies, often in person or over the phone
Employer & Industry UsageEmployed by insurance companies or agencies to generate leads and promote productsRepresents insurance companies to sell policies directly to clients

Insurance Marketing Representatives primarily focus on promoting and generating leads for insurance products, often working behind the scenes or in marketing roles. Insurance Agents, on the other hand, directly sell policies to clients and provide personalized service. While both roles require licensing, their daily activities and interactions with clients differ significantly.

What are popular job titles related to Insurance Marketing Representative jobs in Raleigh, NC? For Insurance Marketing Representative jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Insurance Marketing Representative jobs in Raleigh, NC look for? The top searched job categories for Insurance Marketing Representative jobs in Raleigh, NC are:
Insurance Marketing Representative jobs near you
Infographic showing various Insurance Marketing Representative job openings in Raleigh, NC as of May 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $80,196 per year, or $38.6 per hour.
Marketing Representative

Marketing Representative

Caterpillar

Cary, NC • On-site

$81.37K - $122.06K/yr

Full-time, Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Caterpillar Inc. rating

7.5

Company rating: 7.5 out of 10

Based on 457 frontline employees who took The Breakroom Quiz

216th of 415 rated machine equipment manufacturers

Job description

Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Join Caterpillar's Building Construction Products (BCP) team! We're seeking two dynamic Marketing Representatives based in Cary, NC, ready to make an impact in a global industry leader.
Role Summary:
As part of Caterpillar's Pre-Field Representative Development Program, you'll gain hands-on experience, build valuable industry expertise, and learn to partner with our world-class dealer network to drive strategy and cultivate lasting customer relationships.
What You Will Do (Job Duties):
  • Build foundational knowledge of Caterpillar, including its products, services, and customer base
  • Grow both professionally and personally through focused soft skills development and hands-on technical training
  • Collaborate cross-functionally with experts in product development, dealer management, marketing, and sales
  • Participate in rotational assignments across Caterpillar to gain exposure to strategy, products, and operations
  • Manage an assigned territory, serving as a key liaison between Caterpillar and its dealer network

What You Will Have (Core Skills):
Customer Focus
  • Build and maintain strong customer relationships to drive satisfaction and loyalty
  • Align actions to internal and external customer needs
  • Recognize the business impact of service quality

Service Excellence
  • Deliver high-quality service that meets and exceeds expectations
  • Manage customer perceptions and experiences effectively
  • Promote the value of consistent service excellence

Decision Making & Critical Thinking
  • Apply structured decision-making to solve business challenges
  • Collaborate with stakeholders to drive informed outcomes
  • Exercise sound judgment within role scope

Effective Communication
  • Communicate clearly and professionally, written and verbal
  • Adapt messaging to audience and business needs
  • Use communication to influence outcomes

Negotiating
  • Apply negotiation principles to achieve win-win outcomes
  • Build rapport and trust with stakeholders
  • Leverage policies and best practices in negotiations

Problem Solving
  • Use structured methods to analyze and resolve issues
  • Follow escalation and reporting processes
  • Apply appropriate tools and techniques

Relationship Management
  • Build and sustain collaborative relationships
  • Engage key stakeholders to achieve business goals
  • Foster partnerships that drive results

Value Selling
  • Articulate value-based solutions aligned to customer needs
  • Develop and present tailored proposals
  • Continuously strengthen value-selling capabilities

Top Candidates Will Also Have:
  • Customer-focused professional with strong interpersonal presence
  • Detail-oriented self-starter who thrives in fast-paced environments
  • Strong communication skills (verbal and written)
  • Proven ability to manage priorities and drive projects forward
  • Collaborative team player with cross-functional partnership experience
  • Sales and customer-facing experience in relevant industries (retail, heavy equipment, rental, or manufacturing)

Additional Information:
  • This position is located in Cary, NC.
  • Travel in this role is up to 50%.
  • Relocation assistance is available.
  • Sponsorship is NOT available.

Summary Pay Range:
$81,370.00 - $122,060.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position.
Posting Dates:
May 20, 2026 - June 17, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

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