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Insurance Marketing Manager Jobs in Georgia (NOW HIRING)

WebMD

Associate Marketing Manager

Atlanta, GA · On-site

$70K - $74K/yr

Overview The Associate Marketing Manager is a pivotal team member with a strong impact on the ... Health Insurance (medical, dental, and vision coverage) * Paid Time Off (including vacation, sick ...

KNine All Systems Inc

Marketing Assistant

Dallas, GA · On-site

$50K - $55K/yr

The Marketing Assistant will work closely with the Marketing Manager to execute marketing ... Employer-paid health insurance * Comprehensive dental, vision, life, disability, and ancillary ...

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in ... insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending ...

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in ... insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending ...

Hksinc

Senior Marketing Manager

Atlanta, GA · On-site

$95K - $130K/yr

... marketers and marketing resource manager Qualifications: * Professional degree in Marketing ... AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave ...

Jackson Healthcare

Field Marketing Manager

Alpharetta, GA · On-site

$70 - $110/hr

The Field Marketing Manager is responsible for the execution of marketing programs to generate new ... Pet Insurance).Paid parental leave.Company sponsored 401k plan with company matching.PTO that ...

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Insurance Marketing Manager information

See Georgia salary details

$27.9K

$70.5K

$122.9K

How much do insurance marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for insurance marketing manager in Georgia is $70,496.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,700.00 and $82,700.00 per year, depending on experience, location, and employer.

What is an insurance marketing manager?

An Insurance Marketing Manager is a professional responsible for developing and implementing marketing strategies to promote insurance products and services. They analyze market trends, identify target audiences, and collaborate with sales teams to increase brand awareness and drive policy sales. Their duties also include managing advertising campaigns, organizing promotional events, and monitoring the effectiveness of marketing efforts. Insurance Marketing Managers play a critical role in helping insurance companies grow their customer base and remain competitive in the market.

What are the key skills and qualifications needed to thrive as an insurance marketing manager?

To thrive as an Insurance Marketing Manager, you need expertise in marketing strategy, insurance industry knowledge, and typically a bachelor’s degree in marketing or a related field. Familiarity with CRM software, digital marketing platforms, and analytics tools is commonly required. Strong leadership, communication, and analytical thinking are standout soft skills in this role. These skills ensure effective campaign execution, team coordination, and the ability to adapt to changing market trends to drive business growth.

What are some common challenges faced by insurance marketing managers when developing campaigns?

Insurance Marketing Managers often encounter challenges such as navigating strict regulatory requirements, differentiating products in a highly competitive market, and effectively targeting diverse customer segments. Building trust and simplifying complex insurance products for potential clients is also a frequent hurdle. Successful managers collaborate closely with compliance, sales, and product teams to ensure marketing materials are accurate, engaging, and legally compliant.

What is the difference between Insurance Marketing Manager vs Insurance Agent?

AspectInsurance Marketing ManagerInsurance Agent
CredentialsBachelor's degree in marketing, business, or related field; industry certificationsLicensing as required by state; sometimes industry certifications
Work EnvironmentCorporate offices, marketing departments, strategic planningFieldwork, client meetings, sales environments
Employer & Industry UsageInsurance companies, agencies, brokeragesIndependent agents, agency offices, insurance carriers
Primary FocusDeveloping marketing strategies, brand promotion, lead generationSelling insurance policies, client acquisition, customer service

While both roles are integral to the insurance industry, the Insurance Marketing Manager focuses on strategic marketing and brand development within organizations, whereas the Insurance Agent primarily engages in direct sales and client interactions. Understanding these differences helps job seekers and employers align expectations and responsibilities effectively.

What are the most commonly searched types of Insurance Marketing jobs in Georgia?

The most popular types of Insurance Marketing jobs in Georgia are:

What are popular job titles related to Insurance Marketing Manager jobs in Georgia?

For Insurance Marketing Manager jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Insurance Marketing Manager jobs in Georgia look for?

The top searched job categories for Insurance Marketing Manager jobs in Georgia are:

What cities in Georgia are hiring for Insurance Marketing Manager jobs?

Cities in Georgia with the most Insurance Marketing Manager job openings:

Insurance Marketing Manager jobs near you
Infographic showing various Insurance Marketing Manager job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 73% Full Time, 21% Part Time, and 5% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $70,496 per year, or $33.9 per hour.

Associate Marketing Manager

WebMD

Atlanta, GA • On-site

$70K - $74K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 14 days ago

Job description

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Overview
The Associate Marketing Manager is a pivotal team member with a strong impact on the success of the WebMD business. Reporting into the Sr. Director of Marketing, the Manager supports strategic innovation track for WebMD and Medscape, with main functions including management of marketing analytics and reporting, insights development and experimentation & optimization.
Responsibilities:
  • Marketing Analytics & Reporting
    • Develop and maintain recurring dashboards, reports, and performance tracking for marketing campaigns and audience engagement initiatives
    • Analyze campaign performance across channels including paid media, email, onsite promotions
    • Monitor KPIs such as open rates, click-through rates, conversion, engagement, retention, and user activity trends
    • Identify performance drivers, trends, and optimization opportunities
  • Business Insights & Strategy
    • Translate data into clear insights and recommendations for marketing stakeholders
    • Support audience segmentation and targeting testing strategies to improve campaign effectiveness
    • Conduct ad hoc analyses to answer business questions related to user behavior, content engagement, and conversion funnels
    • Partner with stakeholders to define success metrics and measurement frameworks for new initiatives
  • Experimentation & Optimization
    • Support A/B testing and experimentation efforts across marketing campaigns and user experiences
    • Analyze test results and communicate findings with actionable recommendations
    • Help evaluate the impact of product or marketing changes on engagement and conversion metrics
Qualifications:
  • Bachelor's degree required, preferably in Marketing or related field
  • 1-2 years proven experience with digital marketing or brand organization; preferred content publishing experience
  • Demonstrable experience managing social media and/or digital marketing campaigns
  • Ability to write and communicate business and technical requirements for on-site initiatives
  • Highly creative with experience in identifying and optimizing target audiences and devising digital campaigns that engage, inform and motivate
  • Understanding of (and preferably experience with) A/B and multivariate testing
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to follow brand guidelines and brand voice; Expert in creating a product/campaign narrative with a focus on online traffic generation, audience development and CRM functions
  • Highly motivated & self-starter who bleeds initiative & can easily prioritize short & long-term projects; ability to establish new processes & workflow optimizations.
  • Strong analytical skills and data-driven thinking
  • Exceptional communication & presentation skills and the ability to work across multiple business units and with various stakeholders (oral, written & visual)

Salary range: $70,000 - $74,000

Benefits: Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Employment Type: Full-Time

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