Insurance Copywriter Jobs in Michigan (NOW HIRING)

Description

Job Title: Digital Marketing Copywriter

About Us

For over 80 years, we have pioneered the motion controls industry and evolved to become Evolution Motion Solutions.

Evolution Motion Solutions is the leading engineering partner, systems integrator, and value-add distributor of advanced hydraulic, electromechanical, pneumatic, and automation technologies. Our innovative solutions have been built on a foundation of technical excellence and industry-leading components designed for factory automation, heavy industrial, and mobile/off-highway applications.

Culture

Our culture is a competitive advantage; our shared values provide the foundation for how we interact with each other and the way we conduct our business. Our reputation is one of integrity and accountability. We are small but mighty, and we offer a unique work environment that big companies struggle to compete with.

• Putting our people first - we take care of our people, and our people take care of our customers
• Approachable leadership - open-door policies, flat organization, collaborative environment
• Growth mindset - entrepreneurial perspective, sense of purpose
• Professional development - ongoing training in a continuous learning environment

Our Core Values

• Heart to Care
• Excellence
• Relentless Resolve
• Optimism
• Integrity
• Commitment

About this Opportunity:

The Digital Marketing Copywriter serves as a primary writing resource for the Marketing department, developing, editing, proofreading, and maintaining content across digital, print, social media, and corporate communication channels.  

This role works directly with stakeholders and technical subject matter experts to translate complex information into clear, compelling, audience-appropriate content. The position uses AI tools to improve the speed and effectiveness of content development while maintaining responsibility for accuracy, quality, brand voice, and final content. 

PRIMARY DUTIES AND RESPONSIBILITIES: 

To perform this job successfully, an individual must be able to perform each primary duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform their primary duties. 

• Writes, edits, and proofreads content for websites, email, social media, campaigns, digital advertising, brochures, presentations, sales materials, video scripts, recruiting, corporate communications, and other marketing initiatives. 
• Participates in discovery meetings with stakeholders and technical subject matter experts to understand objectives, audiences, customer needs, products, technologies, and key messages. 
• Translates complex technical and business information into clear, engaging content for appropriate audiences. 
• Reviews marketing communications for grammar, accuracy, clarity, consistency, brand voice, and company standards. 
• Owns written content development for corporate social media and employee advocacy, including content planning, scheduling, and publishing. 
• Uses generative AI for research, ideation, drafting, editing, optimization, and content repurposing to increases quality, efficiency, and output. 
• Independently reviews, fact-checks, and improve AI-assisted content before use. 
• Writes and optimizes website content using SEO best practices and evolving approaches for AI-powered search and discovery. 
• Uses WordPress to add, modify, format, and maintain website content within existing page structures. 
• Uses Adobe Creative Suite applications to make copy and content updates within existing marketing materials and templates. 
• Enters and formats approved copy within websites, email platforms, social media, presentations, and other marketing deliverables as needed. 

Top benefits and perks:

As a team member at Evolution Motion Solutions, you'll enjoy:

• Benefits:  401(k) retirement with matching, Health, dental and vision insurance, Flexible Spending Account, Life and disability insurance
• Employee discounts 
• Paid Time Off
• Referral program
• Career advancement and bonus opportunities
• Tuition Reimbursement

Location:

Evolution Motion Solutions is headquartered in Farmers Branch, TX with additional offices in TX, UT, AL, AZ, MT, OK, MA, MI IN, IL, OH and Canada. This position will be based out of our Auburn Hills, MI facility.

Requirements

QUALIFICATIONS: 

The requirements listed below are representative of the education, experience, skills and/or abilities required. An individual must meet the minimum requirements as listed in each Qualifications subsection.  

EDUCATION: 

• Bachelor's degree required in Advertising, Journalism, Communications, Marketing, Public Relations, English, Professional/Technical Writing, Digital Media, or a related field. 

EXPERIENCE: 

• This position is appropriate for a recent college graduate or entry-level candidate. 
• Relevant internships, freelance work, college projects, publications, or other demonstrated writing experience will be considered. 
• Writing portfolio required. 

SKILLS & ABILITIES: 

• Exceptional writing, editing, proofreading, grammar, and communication skills. 
• Ability to adapt writing style for different audiences, channels, and objectives. 
• Strong research skills and ability to learn technical products and subject matter. 
• Comfortable interviewing stakeholders and technical experts and translating their expertise into effective content. 
• Comfortable using generative AI as part of the writing and content-development process. 
• Basic understanding of SEO and interest in evolving AI search optimization practices. 
• Familiarity with WordPress or another CMS preferred. 
• Familiarity with Adobe Creative Suite preferred. 
• Understanding of social media content and digital marketing. 
• Strong attention to detail, organization, curiosity, and ability to manage multiple priorities. 
• Willingness to learn complex industrial, technical, and engineering-related subject matter. 

PHYSICAL DEMANDS:  

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some movement from area to area, transporting items such as a laptop computer, or transporting small marketing materials. 

WORK ENVIRONMENT:  

While performing the primary duties of the job, the employee is regularly exposed to a general office environment. Occasional travel may be required alongside infrequent work outside of business hours for special events. 

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with it.  

Evolution Motion Solutions?is an Equal Opportunity Employer