Insurance Copywriter Jobs in Michigan (NOW HIRING)

Job Description:

**Detroit location required for weekly onsite requirements**

We're seeking a Copywriter to write for one of our leading quick serve restaurant clients with CRM and owned-channel marketing campaigns across email, SMS, push, and loyalty communications. This role partners closely with Design, Strategy, Messaging, project managers, and client stakeholders to develop, manage, and maintain approved customer-facing copy across national campaigns, weekly test plans, and promotional initiatives.

The ideal candidate is highly collaborative, detail-oriented, organized, proactive, and comfortable working directly within Figma, Word, and Excel.

• Develop and manage copy for email, SMS, push notifications, subject lines, preheaders, and loyalty messaging
• Work directly in Figma alongside designers during concepting and exploration phases
• Partner with designers, strategists, and creative leadership during brainstorms, reviews, and revisions
• Ensure dynamic variables, URL callouts, legal language, and personalization requirements are properly incorporated into creative files
• Support national campaigns, promotional launches, test plans, loyalty programs, and retargeting initiatives
• Build weekly messaging within Confluence adhering to testing fundamentals and best practices for copy development.
• Draft new legal-review copy when required and prepare documentation for approval workflows
• Update and maintain final approved copy documentation following creative approvals
• Participate in internal reviews to validate messaging feasibility, audience requirements, personalization, and content accuracy
• Review messaging consistency across segments, channels, and customer journeys
• Ensure all copy aligns with brand voice, promotional strategy, legal guidelines, and CRM best practices
• Collaborate with PMs and Creative Director to manage timelines, revisions, and stakeholder feedback
• Assist with QA and DCS review processes by validating:
  • URLs
  • legal copy
  • personalization variables
  • CTA language
  • headline/body copy selections
  • audience consistency
  • promotional accuracy
• Maintain high attention to detail across fast-moving campaign deliverables and versioning workflows

• 3-5+ years of CRM, digital marketing, agency, or promotional copywriting experience
• Experience writing for email, SMS, push, and loyalty campaigns
• Strong understanding of approval workflows, dynamic content, and personalized messaging
• Familiarity with Figma, Confluence, Microsoft Word, and collaborative project environments
• Exceptional organizational skills and attention to detail
• Ability to manage multiple projects and deadlines simultaneously
• Strong communication and collaboration skills in cross-functional teams

• Proactive and solutions-oriented
• Comfortable in highly iterative creative environments
• Strong partner to design and strategy teams
• Detail obsessed with excellent QA instincts
• Adaptable to shifting priorities
• Able to balance speed, creativity, and accuracy simultaneously

Additional Information

The anticipated base salary range for this position is $62,800 - $85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance,

Life insurance,

Short-term and long-term disability insurance,

401k,

Flexible paid time off,

At least 15 paid holidays per year,

Paid sick and safe leave, and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-RB1 #LI-Hybrid

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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