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Insurance Copywriter Jobs in Michigan (NOW HIRING)

... IT, Engineering, Design, Copywriting, Marketing, Finance/Accounting, HR, and more! The ... Casual dress code * Healthcare-health insurance, dental and vision coverage, life insurance * 401k ...

Marketing Coordinator

Jackson, MI · On-site

$38K - $52K/yr

Medical, Dental & Vision Insurance * Flexible Spending Account (FSA) & Health Savings Account (HSA ... Excellent written and verbal communication skills, including strong copywriting and proofreading ...

Customer Support Representative

Detroit, MI · On-site

$15.75 - $21.50/hr

... IT, Engineering, Design, Copywriting, Marketing, Finance/Accounting, HR, and more! The ... Casual dress code * Healthcare-health insurance, dental and vision coverage, life insurance * 401k ...

Customer Support Representative

Detroit, MI

$14.75 - $20/hr

... IT, Engineering, Design, Copywriting, Marketing, Finance/Accounting, HR, and more! The ... Casual dress code * Healthcare-health insurance, dental and vision coverage, life insurance * 401k ...

Marketing Coordinator

Jackson, MI · On-site

$38K - $52K/yr

Employer-Paid Life Insurance + Voluntary Life Options * 403(b) Retirement Plan with 3% employer ... Excellent written and verbal communication skills, including strong copywriting and proofreading ...

Insurance Copywriter information

See Michigan salary details

$12

$32

$58

How much do insurance copywriter jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for insurance copywriter in Michigan is $32.02, according to ZipRecruiter salary data. Most workers in this role earn between $24.33 and $36.25 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Insurance Copywriter position, and why are they important?

To thrive as an Insurance Copywriter, you need strong writing, editing, and research skills, typically supported by a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, and compliance or legal frameworks specific to the insurance industry is highly valuable. Attention to detail, adaptability, and the ability to clearly explain complex concepts are essential soft skills in this role. These competencies ensure the creation of accurate, engaging, and regulatory-compliant content that effectively informs and persuades prospective insurance clients.

What does an Insurance Copywriter do?

An Insurance Copywriter creates clear, persuasive, and engaging content for insurance companies to promote their products and services. This includes writing website content, blog posts, marketing materials, social media copy, and policy documents. Their goal is to explain complex insurance terms in a simple and compelling way to attract customers and improve brand awareness. They must understand industry regulations, customer pain points, and marketing strategies to craft effective messaging. Strong research skills and knowledge of insurance products are essential for success in this role.

What are some common challenges faced by insurance copywriters and how can they be managed?

One common challenge faced by insurance copywriters is translating complex policy information and regulatory language into clear, compelling content that resonates with customers. Additionally, balancing creativity with strict compliance requirements and brand tone can sometimes be demanding. To overcome these challenges, insurance copywriters often stay updated on industry regulations, closely collaborate with compliance teams, and participate in ongoing training. Building strong communication with subject matter experts within the organization also helps ensure content accuracy and clarity. Developing these practices can help copywriters deliver trustworthy and persuasive insurance content while maintaining regulatory standards.

What are popular job titles related to Insurance Copywriter jobs in Michigan? For Insurance Copywriter jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Insurance Copywriter jobs in Michigan look for? The top searched job categories for Insurance Copywriter jobs in Michigan are:
Infographic showing various Insurance Copywriter job openings in Michigan as of June 2026, with employment types broken down into 100% Full Time. Highlights an 72% In-person, 14% Hybrid, and 14% Remote job distribution, with an average salary of $66,601 per year, or $32 per hour.
Content Design Specialist

Content Design Specialist

The Roeper School

Bloomfield Hills, MI

$50K - $57K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago


Job description

Content Design Specialist
Full-Time, Staff
The Roeper School is where gifted students love to learn. At Roeper we are outstanding educators, teachers, and professionals who use our skills to nurture growth and encourage lifelong learning. We are individuals who lead in the classroom and guide our students with respect following the mission and philosophy of the school. Be part of the staff that educates and inspires learners in a student-centric, creative, collaborative educational environment. Roeper is currently recruiting for a Content Design Specialist for our Development and Admissions Departments.
Position Summary
The Content Design Specialist works to enhance the Roeper brand and advance its mission by creating engaging, on-brand content, with skills in copywriting, photojournalism, and graphic design. The specialist is responsible for managing social media platforms, attending events to capture multimedia content, and utilizing analytics to ensure effective messaging. With strong design skills, the specialist also creates and produces marketing and advertising materials and school publications.
Key Responsibilities
  • Contribute to the strategic marketing and communications plan, support branding, and advertising through engaging and timely content
  • Contribute to the school’s branding and marketing presence through creation, design and production of marketing, advertising, and publication materials
  • Communicate proactively with team and school community to identify content to promote activities, accomplishments, and other school news
  • Assist in production of digital weekly newsletter by contributing content
  • Collaborate with school departments and external marketing business partners
  • Design and print marketing materials including advertising, touchpoint communications, annual fund case statements, foundation/endowment reports, and school magazine
  • Utilize graphic design skills to create marketing tools including banners, signs, and school swag, promote school programs including theatre and summer camp
  • Design and create memorable marketing collateral for high profile events including auction, scholarship dinner, and special events
  • Coordinate with vendors to ensure timely procurement of printed materials
  • Design and print publications for school functions, school programs, and extracurricular activities
  • Communicate and promote school events by creating digital and print media
  • Utilize expertise in social media management with emphasis on timeliness and proximity
  • Attend school events and visit classrooms, including evenings and weekends, to capture images, video, and content
  • Create and share relevant content through copywriting, editing, photojournalism, and graphic design
  • Create and publish content on social media platforms including Facebook, Instagram, TikTok, YouTube; monitor replies and address comments
  • Create and maintain annual social media calendar
  • Use analytics to monitor and track social media content, traffic trends, and return on investment
  • Organize and manage storage and accessibility of digital assets and publications
  • Contribute to the school’s goal to provide a multicultural and culturally relevant program
Skills
  • Proficient use of desktop publishing, office suite, graphic design, and school software solutions
  • Demonstrated experience creating content and managing multiple social media platforms
  • Experience with web and analytics platforms, marketing research, and data analysis
  • Excellent writing, editing, and proofreading skills
  • Proven ability to successfully manage multiple projects concurrently
  • Flexibility to cover events at each campus including occasional evening and/or weekend events
  • Ability to form collaborative work relationships
  • Demonstrated commitment to cultural competency work in order to perform responsibilities in accordance with Roeper's commitment to diversity, equity, and inclusion.
Qualifications
  • Bachelor’s degree in Marketing, Digital Media, Graphic Design, or related field
  • Three to five years of experience or an equivalent combination of education and experience
Benefits
Roeper offers competitive compensation and benefits including:
  • Medical, dental, vision, life insurance
  • Short-term and long-term disability coverage
  • Flexible spending accounts
  • Retirement plan with employer contribution
  • Professional development and continuing education support
  • Tuition reduction for students
  • Paid sick time
  • Generous paid time off, including holidays, vacation, and personal days
Salary Consideration:
Contingent on experience, the estimated base annual salary for this role is $55,000. The final base salary will be determined based on several non-discriminatory factors which may include job-related work experience; industry experience; education; skills; and knowledge.
Location:
  • Lower School Campus, Bloomfield Hills, MI
  • Middle and Upper School Campus, Birmingham, MI
Apply to be part of the Roeper Community by providing
  • Resume
  • Letter of interest addressing the following questions:
    • Provide examples of marketing, advertising, publication materials, or other tangibles that you have created that contributed to the branding and marketing presence of an organization.
    • How did you ensure that these materials effectively represented the organization's brand and values?
    • How have you utilized social media platforms to promote brands and increase their online presence?
    • Share a specific example of a successful social media campaign you were involved in and explain the strategies you employed to achieve its objectives.
Prospective applicants in need of a reasonable accommodation to use the online employment application system may contact Human Resources at 248-203-7300 for assistance.
The Roeper School is an equal opportunity employer. In alignment with The Roeper School’s mission and commitment to belonging, we welcome applicants who bring diverse perspectives, experiences, and backgrounds that strengthen our school community. Learn more at www.roeper.org.