... Instagram, YouTube, and ideally streaming or emerging social platforms. * Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale. * Strong ...
... Instagram, YouTube, and ideally streaming or emerging social platforms. * Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale. * Strong ...
... Instagram, YouTube, and ideally streaming or emerging social platforms. * Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale. * Strong ...
... Instagram, YouTube, and ideally streaming or emerging social platforms. * Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale. * Strong ...
... models in the process. What you'll do You'll be the engine of Stripe's short-form video strategy ... You will also own our YouTube and Instagram video presence, transforming them into platforms ...
... models in the process. What you'll do You'll be the engine of Stripe's short-form video strategy ... You will also own our YouTube and Instagram video presence, transforming them into platforms ...
Blackstone Credit & Insurance - Forecasting and Fund Modeling, Vice President
New York, NY · On-site
$150K - $250K/yr
Follow @blackstone on LinkedIn, X, and Instagram. Blackstone Credit & Insurance Blackstone Credit ... model is supported by individual fund models, and projects all types of cash flows for every ...
Blackstone Credit & Insurance - Forecasting and Fund Modeling, Vice President
New York, NY · On-site
$150K - $250K/yr
Follow @blackstone on LinkedIn, X, and Instagram. Blackstone Credit & Insurance Blackstone Credit ... model is supported by individual fund models, and projects all types of cash flows for every ...
TikTok Video Producer & Editor
New York, NY · On-site
$75K - $120K/yr
... model from the ground up with our own bespoke AI operating system at the core. Lawhive is a ... Your role will be to design and execute repeatable, engaging formats for TikTok, Instagram, YouTube ...
TikTok Video Producer & Editor
New York, NY · On-site
$75K - $120K/yr
... model from the ground up with our own bespoke AI operating system at the core. Lawhive is a ... Your role will be to design and execute repeatable, engaging formats for TikTok, Instagram, YouTube ...
Data Engineer, Product Analytics
New York, NY · On-site +1
$147K/yr
... Instagram, Messenger, WhatsApp, Reality Labs, Threads). Your technical skills and analytical ... You will refine our systems, design logging solutions, and create scalable data models. Ensuring ...
Data Engineer, Product Analytics
New York, NY · On-site +1
$147K/yr
... Instagram, Messenger, WhatsApp, Reality Labs, Threads). Your technical skills and analytical ... You will refine our systems, design logging solutions, and create scalable data models. Ensuring ...
Social Editor (Freelancer)
New York, NY · On-site
$23 - $53/hr
Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts ... Our integrated operating model collapses the traditional marketing silos between creative and media ...
Social Editor (Freelancer)
New York, NY · On-site
$23 - $53/hr
Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts ... Our integrated operating model collapses the traditional marketing silos between creative and media ...
Social Editor (Freelancer)
New York, NY · Remote
$23 - $53/hr
Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts ... Our integrated operating model collapses the traditional marketing silos between creative and media ...
Quick apply
Social Editor (Freelancer)
New York, NY · Remote
$23 - $53/hr
Edit and deliver engaging short-form videos optimized for TikTok, Instagram Reels, YouTube Shorts ... Our integrated operating model collapses the traditional marketing silos between creative and media ...
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Dental Assistant (Mouthguards)
$18.75 - $24.50/hr
... Instagram. We are an Equal Opportunity Employer. Full Training is provided! Great opportunity to ... Preparing dental models * Reviewing impressions and providing customer support * Assisting with 3D ...
Dental Assistant (Mouthguards)
$18.75 - $24.50/hr
... Instagram. We are an Equal Opportunity Employer. Full Training is provided! Great opportunity to ... Preparing dental models * Reviewing impressions and providing customer support * Assisting with 3D ...
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
Manhattan, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
Manhattan, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Dental Assistant (Mouthguards)
South Farmingdale, NY · On-site
$18.75 - $24.50/hr
... Instagram. We are an Equal Opportunity Employer. Full Training is provided! Great opportunity to ... Preparing dental models * Reviewing impressions and providing customer support * Assisting with 3D ...
Dental Assistant (Mouthguards)
South Farmingdale, NY · On-site
$18.75 - $24.50/hr
... Instagram. We are an Equal Opportunity Employer. Full Training is provided! Great opportunity to ... Preparing dental models * Reviewing impressions and providing customer support * Assisting with 3D ...
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Social Media Associate, Harper's Bazaar
New York, NY · Hybrid
$64K - $67K/yr
Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other ... This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
Knowledge of CRM and Social Platforms such as Instagram, TikTok, YouTube, Pinterest, and Threads ... Understand audience segmentation, data science modeling and developing campaign audiences within a ...
Knowledge of CRM and Social Platforms such as Instagram, TikTok, YouTube, Pinterest, and Threads ... Understand audience segmentation, data science modeling and developing campaign audiences within a ...
Sr. Director, Digital Experience & Media (17411-1)
Englewood Cliffs, NJ · On-site
$45 - $47/hr
Knowledge of CRM and Social Platforms such as Instagram, TikTok, YouTube, Pinterest, and Threads ... Understand audience segmentation, data science modeling and developing campaign audiences within a ...
Sr. Director, Digital Experience & Media (17411-1)
Englewood Cliffs, NJ · On-site
$45 - $47/hr
Knowledge of CRM and Social Platforms such as Instagram, TikTok, YouTube, Pinterest, and Threads ... Understand audience segmentation, data science modeling and developing campaign audiences within a ...
... models, and runtimes and being able to finetune our system to them * Inspiring and educating the next generation to use AI via high-quality long form content on YouTube, X, Instagram and LinkedIn
... models, and runtimes and being able to finetune our system to them * Inspiring and educating the next generation to use AI via high-quality long form content on YouTube, X, Instagram and LinkedIn
Marketing Lead
New York, NY · On-site
$80K - $140K/yr
To do this we're developing cutting-edge diffusion models and designing novel, personalized ... Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels * Conduct ...
Marketing Lead
New York, NY · On-site
$80K - $140K/yr
To do this we're developing cutting-edge diffusion models and designing novel, personalized ... Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels * Conduct ...
Instagram Model information
See New York salary details
$11.31 - $16.95
18% of jobs
$18.54 is the 25th percentile. Wages below this are outliers.
$16.95 - $22.59
25% of jobs
$22.59 - $28.24
4% of jobs
The median wage is $30.59 / hr.
$28.24 - $33.88
6% of jobs
$33.88 - $39.52
21% of jobs
$39.72 is the 75th percentile. Wages above this are outliers.
$39.52 - $45.16
7% of jobs
$45.16 - $50.80
9% of jobs
$50.80 - $56.45
6% of jobs
$56.45 - $62.09
1% of jobs
$62.09 - $67.73
0% of jobs
$67.73 - $73.37
1% of jobs
$11
$34
$73
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Full-time
Medical, Retirement, PTO
Posted 28 days ago
HelloFresh rating
6.5
Based on 50 frontline employees who took The Breakroom Quiz
10th of 22 rated food delivery companies
Job description
You will...
1. Brand & Channel Strategy
- Define and execute Factor's overall creator and influencer strategy across all platforms (Instagram, YouTube, Streaming, TikTok, Snapchat), ensuring alignment with brand positioning, seasonal priorities (LTOs, Peak), and acquisition targets.
- Own the channel-mix allocation, deciding where to increase or pull back spend across platforms each quarter based on CAC efficiency, audience-fatigue signals, and whitespace analysis.
- Lead the transition from agency-managed spend to in-house Direct Booking at scale - targeting a shift from approximately 10% to 40%+ of spend in Direct Booking by Peak '27 - replicating the HelloFresh playbook while adapting it to Factor's brand and audience.
- Drive the platform-diversification roadmap: evaluate emerging channels through structured tests in partnership with data and analytics teams, and scale what proves efficient.
- Own the post-Stream Elements YouTube and streaming rebuild, recouping lost conversion volume (previously approximately 38% of Factor's influencer conversions) through direct in-house partnerships, while maintaining healthy CCV and CAC+D as the channel re-scales.
- Leverage partnership ads to amplify influencer content through paid social media.
- Directly manage a team of 2-4 Associates and Senior Associates handling day-to-day direct booking across Instagram, YouTube, Streaming, and emerging platforms.
- Set booking-volume targets, quality standards (vetting criteria, CTR and CAC benchmarks), and go-live compliance processes for the team.
- Manage external agency relationships (e.g. Village Marketing, test agencies) as a complement to in-house Direct Booking - including RFPs, onboarding, performance reviews, and capacity planning.
- Coordinate with the cross-brand Partnership Ads lead to ensure Factor's creator content is optimized for paid amplification.
- Coach and develop direct reports, setting clear growth paths and ensuring knowledge-sharing across platforms and booking methods.
- Own Factor's influencer budget and P&L: set quarterly spend plans, track actuals against targets, and report on ROI, CAC, CCV, and conversion volume.
- Drive down CAC quarter-over-quarter through creator-tier diversification (reducing over-reliance on expensive legacy Mega creators), improved vetting, and direct negotiation of usage rights - targeting approximately 20-25% savings versus agency fees.
- Deliver against an ambitious growth trajectory: target of 18,000+ conversions at a 0.45 ROI by Q1 '27, representing approximately +44% year-over-year growth.
- Provide regular performance reporting and strategic recommendations to the Head of Influencer and senior Performance Marketing leadership.
- Serve as Factor's brand guardian in the creator space: oversee brief creation, creative direction, and content quality across all bookings.
- Manage superstar and top-tier creator relationships directly, ensuring brand-right storytelling and high-performance creative.
- Partner with the Brand Manager function on campaign integration, LTO launches, and seasonal creative pushes.
- Establish and maintain creative quality standards, including pre-go-live review processes for all content.
- Work closely with the HelloFresh Associate Director (counterpart) to share best practices, align on cross-brand tooling and processes, and avoid duplication of effort.
- Partner with Data & Analytics to build and refine creator-performance measurement frameworks, including attribution, incrementality, and CAC modelling.
- Collaborate with the Factor marketing team on integrated campaign planning and brand consistency.
- 5-8 years of experience in influencer marketing, creator partnerships, or performance-driven social media, with at least 2 years in a people-management role.
- Proven track record of managing six- to seven-figure creator budgets with clear P&L accountability and demonstrable CAC or ROAS improvement.
- Deep platform expertise across Instagram, YouTube, and ideally streaming or emerging social platforms.
- Experience transitioning influencer programs from agency-managed to in-house Direct Booking models at scale.
- Strong negotiation skills, particularly around usage rights, exclusivity, and creator compensation.
- Analytical mindset with comfort interpreting performance data and translating it into channel and creator strategy.
- Experience in DTC, meal-kit, food & beverage, or subscription-commerce industries preferred.
- Familiarity with partnership-ads workflows and paid amplification of creator content is a strong plus.
You'll get...
- Competitive salary, 401k with company match that vests immediately upon participation
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
- Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$162,860-$189,975 USD
What HelloFresh employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About HelloFresh
Sourced by ZipRecruiter
HelloFresh is a meal-kit company based in Berlin, Germany. It is the largest meal-kit provider in the United States and also has operations in Australia, Canada, New Zealand, and the United Kingdom, as well as Europe (Germany, Austria, Switzerland, Belgium, Netherlands, Luxembourg, France, Italy, Ireland, Spain and Scandinavia). HelloFresh’s mission is to change the way people eat forever by helping consumers save money with every meal, democratizing access to high-quality food, allowing everyone to enjoy a varied and tasty diet, and reducing food waste through CO2 neutral delivery of every box.
Industry
Food services and drinking places
Company size
1,001 - 5,000 Employees
Headquarters location
New York, NY, US