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Influencer Manager information

See Michigan salary details

$11.4K

$34K

$59.7K

How much do influencer manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for influencer manager in Michigan is $33,994.00, according to ZipRecruiter salary data. Most workers in this role earn between $20,637.00 and $44,786.00 per year, depending on experience, location, and employer.

What are some common challenges faced by influencer managers and how can they be addressed?

Influencer Managers often face challenges such as managing multiple campaigns simultaneously, vetting potential influencers for brand alignment, and handling last-minute changes in content deadlines or deliverables. Proactive communication, strong organizational skills, and fostering transparent relationships with influencers help address these hurdles. Additionally, staying updated on social media trends and compliance guidelines ensures smooth campaign execution. Many managers find that building a trusted network of reliable influencers and using project management tools can greatly streamline their workload and increase campaign success.

What does an influencer manager do?

An Influencer Manager is responsible for building and managing relationships between brands and influencers. They identify suitable influencers, negotiate contracts, coordinate campaigns, and track performance metrics. Their goal is to ensure successful collaborations that enhance brand awareness and engagement. They also stay updated on industry trends to optimize influencer marketing strategies.

What are the key skills and qualifications needed to thrive in the influencer manager position, and why are they important?

To thrive as an Influencer Manager, you need a strong background in digital marketing, social media strategy, and partnership development, often supported by a degree in marketing, communications, or a related field. Familiarity with influencer marketing platforms, social analytics tools, and CRM systems is typically required. Strong interpersonal skills, creative thinking, and effective negotiation abilities set top candidates apart in this role. These skills are crucial for building successful influencer relationships, executing impactful campaigns, and driving measurable business results.

What does an influencer manager do for influencers?

An influencer manager oversees the professional activities of influencers, helping them develop brand partnerships, negotiate contracts, and plan content strategies. They also handle communication with brands, track campaign performance, and ensure influencers meet deadlines and contractual obligations. Strong communication, negotiation skills, and knowledge of social media platforms are essential for this role.

How much money do influencer managers make?

Influencer managers typically earn between $40,000 and $80,000 annually, with experienced professionals or those working for larger agencies earning over $100,000. Compensation varies based on experience, location, and the scope of clients managed, often including bonuses or commission-based earnings for successful campaigns.

How do you become an influencer manager?

To become an influencer manager, you typically need experience in social media, marketing, or public relations, along with strong communication and organizational skills. Gaining knowledge of influencer platforms and analytics tools can be beneficial, and some roles may require a relevant degree or certifications in marketing or digital media.
What are the most commonly searched types of Influencer jobs in Michigan? The most popular types of Influencer jobs in Michigan are:
What are popular job titles related to Influencer Manager jobs in Michigan? For Influencer Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Influencer Manager jobs in Michigan look for? The top searched job categories for Influencer Manager jobs in Michigan are:
What cities in Michigan are hiring for Influencer Manager jobs? Cities in Michigan with the most Influencer Manager job openings:
Influencer Manager jobs near you
Infographic showing various Influencer Manager job openings in Michigan as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $33,994 per year, or $16.3 per hour.

Affiliate, Influencer & Creator Manager

Truly Free Home

Traverse City, MI • On-site, Remote

Full-time

Posted 16 days ago

Job description

Affiliate, Influencer & Creator Manager

LEVEL: Manager | REPORTS TO: Director of Marketing | LOCATION: Remote (U.S.) | TYPE: Full-Time


OVERVIEW

The Role

Truly Free Home is looking for an Affiliate, Influencer & Creator Manager to build and run the strategy behind our creator ecosystem. This role owns the relationships with our top-tier affiliates, influencers, and creators end-to-end - from discovery and negotiation through content, whitelisting, and renewal - and turns those partnerships into a repeatable, measurable growth channel.

CHARTER

Own the creator growth engine: recruit and retain the right partners, get whitelisting right, and turn creator content into predictable, efficient revenue.

Creator Strategy Whitelisting Top-Tier Relationships Performance


RESPONSIBILITIES

What You'll Do

  • Own and evolve the affiliate, influencer, and creator marketing strategy in line with brand and revenue goals.
  • Manage the full lifecycle of top-tier affiliates, influencer, and creator partnerships - discovery, outreach, negotiation, onboarding, activation, and renewal.
  • Serve as the primary relationship owner for top-tier creators, ensuring clear communication, timely payment, and mutual growth.
  • Lead whitelisting strategy - securing and managing partnership/branded-content ad permissions (e.g., Meta Partnership Ads, TikTok Spark Ads) and creator ad-account access.
  • Partner with the paid social/media buying team to identify top-performing organic creator content to whitelist and scale as paid media.
  • Negotiate contracts, commission structures, usage rights, and exclusivity terms with affiliates, influencers, and creators.
  • Track and report on program performance - CAC, ROAS, EMV, conversion rate, and downstream retention impact - and use the data to steer strategy.
  • Manage affiliate tracking platforms and networks, keeping partner rosters, commissions, and reporting current.
  • Design and refine tiering and incentive structures that reward and retain top performers.
  • Collaborate with content, creative, and brand teams to keep creator output aligned with brand voice and compliant with guidelines.
  • Stay current on platform policy and disclosure requirements (FTC guidelines, platform whitelisting terms) and ensure the program stays compliant.
  • Continuously identify and onboard new creator partners to diversify and grow the pipeline.


WHAT SUCCESS LOOKS LIKE

Impact

Revenue Growth

Affiliate/creator-driven revenue grows quarter over quarter.

Efficient Acquisition

Whitelisted creator content lowers blended CAC and lifts ROAS.

Partner Retention

Top-tier affiliates, influencers, and creators renew and expand.


QUALIFICATIONS

What You Bring

REQUIRED

3+ years in affiliate, influencer, or creator marketing, ideally within DTC or e-commerce.

Working knowledge of whitelisting / branded-content ad strategy (Meta Partnership Ads, TikTok Spark Ads, or equivalent).

Track record negotiating contracts and managing relationships with top-tier talent.

Comfort with affiliate platforms, tracking tools, and performance reporting.

Strong relationship management, negotiation, and communication skills.

PREFERRED

Experience in subscription or DTC consumer products.

Familiarity with affiliate network platforms (e.g., Impact, Levanta, ShareASale).

Experience working cross-functionally with paid social or media buying teams.

An existing network of creator and talent relationships.


EXTRA POINTS

Top Partner Track

  • Marquee Partnerships or Sponsorships
  • CoBranded Deals
  • Whitelisting
  • Flagship Creators/Athletes/Personalities


ORG CONTEXT

Where This Role Sits

Reports To

Director of Marketing

This Role

Affiliate, Influencer & Creator Manager

Adjacent

Paid Social / Media Buying, Content & Creative, Brand

Supports

Growth & Revenue targets, Customer Acquisition Cost, Retention

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