Influencer assistants work with other social media influencers to support various marketing and brand awareness efforts. In this role, you may research target audiences, determine which social media platforms to focus on, and help create a guide or program for influencers to follow. You may also manage public relations events, organize a database that analyzes media outreach, and track industry trends. While you may perform several administrative tasks, this position is more than an administrative role. Influencer assistants are an essential part of the marketing team that helps a company get the broadest outreach possible for its products and services.