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Influence Jobs in California (NOW HIRING)

HIGHSCALE

Food influencer

Los Angeles, CA · On-site

$50K/yr

As our Food Influencer, you'll partner with our creative and strategy teams to bring flavor, personality, and authenticity to every campaign. What You'll Do 1. Create Crave-Worthy Content * Film and ...

Whatnot

Influencer Marketing Manager

Los Angeles, CA · On-site

$126K - $165K/yr

Role As an Influencer Marketing Manager, you'll own influencer strategy and execution across Whatnot's paid influencer program. You'll manage a portfolio of creator relationships spanning top-tier ...

ALO

Senior Manager, Influencer Marketing

Beverly Hills, CA · On-site

$110K - $130K/yr

OVERVIEW The Senior Manager of Influencer Marketing will be the lead for all incoming influencer campaigns requiring integrated support. This role involves working closely with other team members to ...

OUAI

Manager of Influencer Marketing

Los Angeles, CA · On-site

About the role: We're looking for a Manager of Influencer Marketing to do day to day execution of OUAI's influencer strategy. This person will own relationships with influencers, and manage the ...

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All JobsInfluence JobsInfluence Jobs in California

Influence information

See California salary details

$25K

$61.3K

$143.5K

How much do influence jobs pay per year?

As of Jun 12, 2026, the average yearly pay for influence in California is $61,348.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,169.00 and $78,338.00 per year, depending on experience, location, and employer.

What does a typical day look like for someone working as an Influencer?

A typical day for an Influencer often involves planning, creating, and editing content, engaging with followers through comments and messages, and collaborating with brands or partners on sponsored posts. Influencers also spend time analyzing engagement metrics, staying on top of current trends, and brainstorming new ideas to keep their audience interested. Depending on their niche, they may attend events, photo shoots, or meetings with clients and other creators. Team structures vary, as some Influencers work independently while others have support from managers, photographers, or content editors. This dynamic role requires balancing creativity, business strategy, and constant interaction with both collaborators and audiences.

What are the key skills and qualifications needed to thrive in the Influence position, and why are they important?

To thrive as an Influencer, you need strong content creation abilities, a solid understanding of social media platforms, and a proven track record of growing and engaging an online audience. Familiarity with digital analytics tools, camera equipment, editing software, and sometimes influencer marketing platforms is beneficial. Creativity, authenticity, adaptability to rapidly changing trends, and clear communication help Influencers stand out in the field. These skills are vital for developing compelling content, forging brand partnerships, and sustaining influence in a competitive digital environment.

What is an Influence job?

An Influence job typically involves shaping opinions, driving engagement, and impacting decisions through communication, content, or leadership. Professionals in this role may work in marketing, sales, public relations, or social media, using their expertise to persuade audiences and foster connections. They often leverage data, storytelling, and strategic relationships to amplify messages and achieve business or organizational goals.

What are the most commonly searched types of Influence jobs in California? The most popular types of Influence jobs in California are:
What are popular job titles related to Influence jobs in California? For Influence jobs in California, the most frequently searched job titles are:
What job categories do people searching Influence jobs in California look for? The top searched job categories for Influence jobs in California are:
What cities in California are hiring for Influence jobs? Cities in California with the most Influence job openings:
Influence jobs near you
Infographic showing various Influence job openings in California as of June 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $61,348 per year, or $29.5 per hour.

Director, Talent & Influencer

Fanatics Betting & Gaming

Los Angeles, CA • On-site

Full-time

Posted 23 days ago

Job description

About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Fanatics Betting & Gaming (FBG) is redefining how fans engage with the moments they care about - across Fanatics Sportsbook, Fanatics Markets, Fanatics Casino, and the Fanatics App. We're building something that's never existed at this scale, and there's no playbook to copy.
As Director, Talent at FBG, you will own the strategy, development, and scale of our influencer, creator, and talent ecosystem - building the engine that drives brand relevance, cultural impact, and customer acquisition across our full portfolio of consumer products.
You will define how creators, talent, and cultural voices show up across campaigns and always-on programs, balancing paid partnerships with earned influence to drive relevance, credibility, and performance.Reporting to the VP, Brand Communications, this is a senior leadership role responsible for building FBG's talent function from the ground up - setting the long-term vision, managing high-impact partnerships, and creating scalable programs that deliver measurable business results across every product in the ecosystem.
The ideal candidate is part casting director, part cultural strategist, and part operator - someone who understands how the right talent at the right moment drives culture, credibility, and business impact.
Responsibilities
  • Define and lead the long-term influencer and talent strategy to drive brand awareness, cultural relevance, and sustained engagement.
  • Establish best-in-class frameworks for talent selection, compensation models, and performance measurement.
  • Serve as the internal subject-matter expert on the creator economy, talent marketing trends, and sports-culture relevance.
  • Partner closely with Brand, Social and Creative teams to ensure integrated execution.
  • Build and manage relationships with top-tier creators, athletes, streamers, agents, and talent managers across sports and entertainment.
  • Negotiate and oversee complex contracts and long-term partnerships, ensuring alignment with brand values, regulatory requirements, and ROI goals.
  • Lead the influencer and talent function, with the opportunity to build and manage a high-performing team over time.
  • Define KPIs and reporting frameworks to measure the business impact of influencer and talent initiatives.
  • Own talent casting across campaigns, tentpole moments, and always-on programming, ensuring the right voices show up in the right moments across sports, culture, and entertainment.
  • Balance paid partnerships with earned creator influence, recognizing when authenticity, cultural relevance, or organic momentum matter more than scale.
  • Identify emerging creators and cultural signals early, building proactive relationships ahead of major moments.
  • Develop flexible talent rosters and partnership models that can scale quickly across markets, leagues, and seasons.
  • Maintain brand integrity, consistency, and risk management across all influencer and talent activations.
Experience and Skills
  • 10+ years of experience in influencer marketing, talent management, brand partnerships, or related roles, preferably within sports, entertainment, or regulated industries.
  • Proven success leading large-scale influencer and talent programs with measurable business impact.
  • Deep, established network of creators, athletes, agents, and talent partners across sports and entertainment.
  • Deep understanding of social platforms, creator economics, and cultural trends.
  • Strong point of view on talent selection and casting with demonstrated ability to match creators and talent to brand moments, audiences, and platforms.
  • Experience operating in environments where speed, cultural relevance, and risk management must coexist.
  • Strong strategic thinking combined with hands-on execution in fast-paced, high-growth environments.
  • Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
  • Open to regular travel to events and other Fanatics offices for various offsite and team meetings
  • Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $143,000 to $206,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$143,000-$206,000 USD
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