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We are looking for a Director of Ecommerce to serve as the end-to-end business leader for our ~$40–50M ecommerce business, built on Shopify. You will own the P&L and be accountable for both revenue growth and profitability. This is a builder's seat: you'll set the commercial strategy, run the day-to-day of the online business, and lead a cross-functional team spanning merchandising, site experience, and analytics.

You will operate as the general manager of the business. Marketing and operations are dotted-line partners rather than direct reports, so success in this role depends as much on influence and cross-functional leadership as on direct authority.

• Business ownership: the full ecommerce P&L — accountable for revenue growth and profitability (contribution margin) of the business line.
• Growth & margin: define and execute the commercial strategy across customer acquisition, conversion, AOV, and retention to drive balanced top-line growth and margin expansion.
• Merchandising & catalog: own product assortment, pricing, and promotional strategy on the Shopify site.  Also, maintain relationships with key vendors to facilitate growth.
• Site & product: own the on-site experience and conversion  UX, product/merchandising presentation, and the Shopify roadmap.
• Analytics & planning: own forecasting, demand planning, reporting, and the analytics that inform decisions and defend the P&L.
• Cross-functional leadership: partner closely (dotted-line) with Marketing on demand generation and brand, and with Operations on fulfillment and supply, aligning them to the business plan.

• Months 1–3: Strengthen the business execution.

• Ship measurable improvements to conversion, AOV, and retention; build durable working models with Marketing and Operations.
• Establish the merchandising, site, and analytics operating rhythm; tighten forecasting accuracy and reporting the leadership team can trust.

• Months 3–6: Develop the growth plan.

• Deliver a credible plan that grows revenue while holding or improving contribution margin both are weighted equally.
• Establish the next levers of growth for the business outside the current customer ICP.

• Shopify / B2B: Deep, hands-on experience running a Shopify-based B2B ecommerce business.
• Growth-stage: A track record of scaling an ecommerce business through a growth inflection you've built, not just maintained.
• P&L judgment: Ownership of an ecommerce or business-line P&L, comfortable making trade-offs between growth and margin.
• Full-stack ecommerce: Fluency across merchandising, on-site conversion, and analytics you can go deep in each and connect them into one commercial plan.
• Cross-functional leadership: Proven ability to lead through influence, aligning dotted-line partners in Marketing and Operations toward shared goals.
• Data-driven: Strong analytical rigor fluent in the metrics that drive an ecommerce P&L and able to translate data into decisions.
• Digital advertising: Deep command of ecommerce digital advertising tools and performance you understand paid channel economics and can hold demand-gen partners to measurable ROAS/CAC outcomes.
• Customer flows: Strong grasp of customer flows across the funnel and a proven ability to diagnose and improve them to lift conversion and retention.
• ICP & assortment: Fluency in product selection and the tooling to understand our customer ICP using it to grow both net-new customers and basket size (AOV) among existing customers.

• Experience leading full site rebuilds / re-platforms to better align the site to performance goals.
• Experience with subscription, replenishment, or B2B/wholesale ecommerce models.
• Experience managing a Shopify Plus environment and its app/integration ecosystem.
• Experience with shopify collective and building an online marketplace.
• Category or customer-segment experience relevant to our business.

Compensation for this role is between $170,000 - $185,000 depending on experience.