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Hotel Brand Performance Manager Jobs (NOW HIRING)

Like the opening note of a great performance, this role creates a memorable first impression while ... Serving as a brand liaison, Front Desk Agents are engaging, attentive, service-oriented, and take a ...

WI · On-site

$65K - $70K/yr

... performance * Ensure compliance with all company, brand, and regulatory standards * Serve as the ... Prepare, manage, and execute the annual hotel budget * Identify and implement strategies to ...

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Hotel Brand Performance Manager information

See salary details

$29.5K

$84.2K

$143K

How much do hotel brand performance manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for hotel brand performance manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is a hotel brand performance manager?

A Hotel Brand Performance Manager is a professional responsible for ensuring that hotels within a specific brand meet or exceed set standards and performance metrics. They analyze operational data, guest satisfaction scores, and financial results to identify areas for improvement. These managers work closely with hotel teams to implement brand initiatives, training programs, and quality assurance processes. Their goal is to drive consistent brand experiences, boost guest satisfaction, and maximize revenue across all properties under their oversight.

What are the key skills and qualifications needed to thrive as a hotel brand performance manager?

To thrive as a Hotel Brand Performance Manager, you need expertise in hospitality management, data analysis, and brand strategy, typically supported by a degree in hospitality or business and relevant industry experience. Familiarity with property management systems (PMS), revenue management tools, and CRM software is crucial for tracking performance and implementing brand standards. Strong leadership, communication, and problem-solving abilities help build relationships with hotel teams and drive continuous improvement. These skills ensure consistent brand delivery, optimize hotel operations, and maximize guest satisfaction and profitability.

What are some common challenges faced by a hotel brand performance manager when working across multiple properties?

A Hotel Brand Performance Manager often encounters challenges in maintaining brand consistency and performance standards across diverse properties, each with its own unique market, operational constraints, and team dynamics. Balancing the need for standardized brand initiatives with the flexibility to adapt to local market conditions requires strong communication and collaboration skills. Building relationships with property-level management and ensuring alignment on key performance indicators (KPIs) is crucial. Additionally, regularly analyzing performance data and providing actionable feedback to diverse teams can be demanding, but it is essential for driving overall brand success.

What is the difference between Hotel Brand Performance Manager vs Hotel Revenue Analyst?

AspectHotel Brand Performance ManagerHotel Revenue Analyst
CredentialsTypically requires a degree in hospitality, business, or marketing; certifications like CHTP or CHDM are commonUsually holds a degree in finance, economics, or hospitality; certifications like Certified Revenue Management Executive (CRME) are advantageous
Work EnvironmentWorks within hotel brands or management companies, focusing on brand performance metrics and marketing strategiesWorks in hotel properties or corporate offices, analyzing revenue data and pricing strategies
Employer & Industry UsageEmployed by hotel chains, brands, or management companies to optimize brand performanceEmployed by hotels, resorts, or revenue management firms to maximize revenue and profitability

The Hotel Brand Performance Manager focuses on overall brand performance, marketing, and strategic initiatives, while the Hotel Revenue Analyst concentrates on analyzing revenue data and pricing strategies to optimize hotel profitability. Both roles require analytical skills and industry knowledge but differ in scope and focus.

What are popular job titles related to Hotel Brand Performance Manager jobs?

For Hotel Brand Performance Manager jobs, the most frequently searched job titles are:

Infographic showing various Hotel Brand Performance Manager job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 86% Full Time, 10% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Hotel General Manager

Lincoln, NE • On-site

Full-time

Re-posted yesterday


Job description

Position Overview
The General Manager (GM) is responsible for the overallleadership, strategic direction, and operational excellence of the IHG-brandedhotel. The GM ensures the delivery of exceptional guest experiences in linewith IHG brand standards while maximizing profitability, managing talent, andmaintaining strong relationships with owners, and guests. The ideal candidate is a person who leadsfrom the front.
Key Responsibilities
Leadership & Strategy
  • Provide strong, visible leadership to all hotel departments, fostering a high-performance and guest-centric culture.
  • Develop and execute annual business plans, budgets, and strategic initiatives aligned with IHG objectives and ownership goals.
  • Act as the primary representative of the hotel to owners, corporate offices, and the local community.

Operations Management
  • Oversee daily hotel operations, ensuring compliance with IHG brand standards, Anant Operations metrics, policies, and procedures.
  • Ensure excellence in guest satisfaction, service quality, cleanliness, and safety across all departments.
  • Monitor and improve operational efficiencies and service delivery.

Financial Performance
  • Drive revenue growth through effective pricing, yield management, sales strategies, and cost controls.
  • Manage budgets, forecasts, and P&L performance.
  • Analyze financial reports and KPIs to ensure profitability and sustainable growth.

Guest Experience
  • Champion IHG's service culture and brand promise to consistently exceed guest expectations.
  • Monitor guest feedback, satisfaction scores, and online reputation, implementing action plans for continuous improvement.
  • Personally engage with VIP guests and handle escalated guest concerns when required.
  • Respond to all guest feedback, online reviews and Concerto cases in a timely manner.

People & Talent Management
  • Recruit, develop, coach, and retain a diverse and high-performing leadership team.
  • Ensure compliance with labor laws, health and safety regulations, and HR policies.
  • Promote a culture of engagement, inclusion, learning, and career development.

Sales, Marketing & Community Relations
  • Support and drive sales, marketing, and revenue initiatives in collaboration with regional teams.
  • Build strong relationships with key corporate accounts, travel partners, and local organizations.
  • Actively promote the hotel within the local community and hospitality industry.
  • Performing parking lot shops and actively involving themselves in the local business community to achieve more base business.

Compliance & Risk Management
  • Ensure full compliance with IHG standards, IHG required training, local regulations, health & safety, and security requirements.
  • Manage risk, crisis situations, and emergency procedures effectively.
  • Oversee property maintenance and asset protection.

Qualifications & Experience
  • Bachelor's degree in Hospitality Management, Business Administration, or related field (preferred).
  • Minimum of 5-10 years of progressive hotel management experience, including senior leadership roles.
  • Prior experience as a General Manager or Assistant General Manager within an international hotel brand preferred.
  • Strong financial acumen with proven P&L management experience.
  • Experience working with hotel ownership groups and brand/franchise environments.
  • Serve safe certification and CPO license are preferred.
  • Must become IHG GM certified within 6 months of employment.

Key Skills & Competencies
  • Strong leadership, communication, and decision-making skills
  • Strategic thinking with a hands-on management approach
  • Financial and commercial acumen
  • Guest-focused mindset with attention to detail in all areas of the operation.
  • Ability to lead through change and manage complex operations while holding team accountable.

Key Performance Indicators (KPIs)
  • Guest Satisfaction Index (GSI) and online reputation scores
  • Revenue and budget performance
  • Employee engagement and retention
  • Brand audit and compliance results
  • Health, safety, and risk management outcomes

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