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Health Plan Marketing Manager Jobs (NOW HIRING)

Retirement plan - 401(k) with matching contribution * Advancement opportunities - industry-leading leadership development * Scholarship Opportunities The Marketing Manager is responsible for:

Product Marketing Manager

Tampa, FL · Hybrid

$145K/yr

Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations. * Ensure consistency of messaging across marketing, sales, and ...

The Field Marketing Manager will plan, execute, and optimize comprehensive marketing initiatives that drive property visibility, occupancy and brand awareness. This pivotal role will serve as the ...

Marketing Manager Canton, MA | Full-Time | In-Office | Salaried About the Role Prestige Car Wash ... the marketing plan. This person should constantly be thinking ahead about what we should be ...

Marketing Manager, Global Campus Location: Miami, Orlando, or Tampa, Florida (remote) Excelon ... Plan and support regional events including open days, information sessions, fairs, corporate visits ...

Plan, build, and manage digital advertising campaigns across search and paid social in support of ... Experience with Salesforce or a comparable CRM * Background in healthcare, nursing, or professional ...

Medici is redefining the future of executive health, wellness, and longevity through a modern ... Plan and execute company events, community partnerships, and marketing activations that drive brand ...

Marketing Manager

Paramus, NJ · On-site

$73K - $95K/yr

Plan, execute, and optimize digital marketing campaigns, including social media, paid media, email ... Ensure compliance with health, safety, labor, and environmental regulations. * Uphold corporate ...

Marketing Manager, Global Campus Location: Miami, Orlando, or Tampa, Florida (remote) Excelon ... Plan and support regional events including open days, information sessions, fairs, corporate visits ...

Showing results 41-60

Health Plan Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do health plan marketing manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for health plan marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a health plan marketing manager do?

A Health Plan Marketing Manager is responsible for developing and implementing marketing strategies to promote health insurance plans to individuals, employers, and other target audiences. They analyze market trends, oversee advertising campaigns, manage budgets, and work closely with sales teams to increase plan enrollment. These managers also ensure that all marketing materials comply with healthcare regulations and communicate the benefits of various health plans effectively. Their goal is to boost brand awareness and attract new members while retaining existing customers.

What are the key skills and qualifications needed to thrive as a health plan marketing manager?

To thrive as a Health Plan Marketing Manager, you need expertise in marketing strategy, healthcare industry knowledge, and a relevant degree such as marketing, business, or healthcare administration. Familiarity with CRM platforms, marketing automation tools, and analytics systems, as well as experience with regulatory compliance in healthcare marketing, is typical. Exceptional communication, project management, and relationship-building skills set top performers apart in this role. These skills are crucial for designing effective campaigns that comply with regulations, engage target audiences, and drive enrollment growth in a competitive marketplace.

What are some common challenges health plan marketing managers face when promoting insurance products to diverse audiences?

Health Plan Marketing Managers often encounter the challenge of effectively communicating complex insurance plans to audiences with varying levels of health literacy and diverse cultural backgrounds. Balancing compliance with regulations while creating engaging, accessible marketing materials is essential. Additionally, staying updated with evolving healthcare trends and consumer preferences requires continuous learning and adaptability. Collaborating closely with product, sales, and legal teams helps ensure messaging is accurate and resonates with target demographics.

What is the difference between Health Plan Marketing Manager vs Health Insurance Sales Representative?

AspectHealth Plan Marketing ManagerHealth Insurance Sales Representative
CredentialsBachelor's degree in marketing, business, or healthcare; certifications like Certified Healthcare Marketing SpecialistHigh school diploma or equivalent; licensing may be required depending on state
Work EnvironmentOffice-based, strategic planning, campaign developmentField or office-based, direct sales to clients
Employer & Industry UsageHealth insurance companies, healthcare providers, insurance brokersInsurance agencies, brokerages, health plans

The main difference is that the Health Plan Marketing Manager focuses on developing marketing strategies and campaigns to promote health plans, while the Health Insurance Sales Representative directly sells insurance products to consumers. The marketing manager works more on planning and branding, whereas the sales representative engages in direct customer interactions.

Who are the top companies hiring for Health Plan Marketing Manager jobs?

The top employers for Health Plan Marketing Manager jobs are:

What are popular job titles related to Health Plan Marketing Manager jobs?

For Health Plan Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Health Plan Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 82% Full Time, and 17% Part Time. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Marketing Manager

Phoenix, AZ • On-site

ConAm Management Corporation
Real Estate and Rental and Leasing • 1 - 5K employees

$70K/yr

Other

Life, Retirement, PTO

Re-posted 2 days ago


CONAM Management rating

3.3

Company rating: 3.3 out of 10

Based on 5 frontline employees who took The Breakroom Quiz


Job description

Who We Are: Founded in 1975, CONAM Management operates in 10 states, across 26 key metropolitan markets, supporting over 60,000 apartment units of both affordable and conventional housing. Our growing team of over 1,700 associates is dedicated to maintaining and enhancing the quality of life for our residents. At CONAM, we foster a collaborative, team-oriented culture where our associates thrive and are valued for their expertise and commitment.

What We Are Looking For:

We are looking for a Marketing Manager to join our team. This position works a hybrid schedule out of our Phoenix, AZ regional office and a home office. | Full-Time | Full Benefits.

Travel required (30%)

This is a Full-Time Salary Position / Annual Pay Range: $70,000

Marketing Managers are advertising specialists who support results-driven marketing efforts and drive brand growth. The ideal candidate will be a creative and strategic thinker with a proven track record of developing and executing successful marketing campaigns across various channels. The Marketing Manager will be responsible for managing all aspects of the marketing mix, from digital and content marketing to public relations and events.

Key Responsibilities:

Responsibilities include, but are not limited to, the following:

Marketing

  • Create and manage “in-house” social media services, advertising campaigns, post boosting, channeling, streaming, and other digital content.
  • Analyze advertising, social and reputation campaigns and translate anecdotal or qualitative data into recommendations and/or a marketing plan if required.
  • Responsible for creating professional responses to reviews for CONAM, and all properties managed by CONAM.
  • Monitor effective benchmarks (best practices) for measuring the impact of advertising social media, and reputation management campaigns.
  • Develop and support CONAM property websites with creating the original template, updates, audits, and all CMS functions, plus manages all property websites with promotional, accurate, relevant and neighborhood content.
  • Implement and maintain Citation Site Dashboards with promotional, accurate, relevant and neighborhood content.
  • Evaluate properties with occupancy concerns, offering strategic marketing plans and recommendations.
  • Coordinate ongoing training on how to perform marketing evaluations, implement marketing strategies, create marketing budgets, implement leasing goals, and strategic methods to improve occupancy.
  • Participate in creating, implementing, and measuring marketing strategies, analytical reports, and metrics.
  • Support the functions to implement self-guided tours at the property level.
  • Support the Vice President of Marketing with CONAM branding efforts and all corporate marketing initiatives. This may include marketing efforts in local markets.
  • Required to participate in CONAM trade shows/branding events.
  • Required to support all CONAM marketing initiatives at the corporate, regional and property level.
  • Required to complete essential graphic design functions and support website CMS platforms.
  • Responsible for implementing advertising, auditing advertising, and evaluate its performance, making recommendations for improvement when needed.
  • Required to evaluate national markets, prepare market surveys as needed, evaluate properties that are not performing, offering recommendations in the form of a marketing analysis, leasing goals, and/or offer marketing training to the regional teams.

Communication

  • Communicates directly with the Regional Vice Presidents, Regional Portfolio Managers, Area Managers, and Community Managers.
  • Respond within 48 hours of requests and provide status updates throughout the project timeline.

Who You Are: (Requirements of the Position)

  • Must have 2 years of industry experience, or a degree in English, marketing, statics, or business management.
  • Must be proficient in Adobe InDesign, Adobe Rush, Adobe Premier, Photoshop & Illustrator.
  • Must be an excellent writer, who can produce a document with no spelling or grammar issues.
  • Must be proficient in Excel.
  • Proficient in the ability to convert native files to PNG, Jpeg, Fillable PDF, PDF, etc.
  • Possesses the ability to create basic graphic designs to social media posts, website pop-ups, and promotional flyers.
  • Must understand marketing strategies used to acquire customers, as well as lead volume strategies and leasing velocity strategies.
  • Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.
  • Proficient in building and activating website templates through different CMS structures.

Why You'll Love Working Here:
CONAM Management Corporation is more than just a job — it’s a career where you can grow and be recognized for your expertise in Property Management. We offer a competitive pay, comprehensive benefits package, that make working at CONAM even more rewarding.

Our benefits include:

  • Life insurance and identity theft protection
  • Paid sick and vacation time
  • 401(k) plan with company match
  • Flexible Spending Accounts (FSAs)
  • Employee Assistance Program (EAP)
  • Additional perks: Service award days, floating holiday, early earned wage access and more

At CONAM, we pride ourselves on our culture of excellence and commitment to fostering an inclusive, diverse, and supportive work environment.

Additional Information:

  • This position is contingent upon passing a background check, employment verification, and drug screening.
  • CONAM will consider qualified applicants with criminal histories in a manner consistent with the requirement of the law.
  • We are an Equal Opportunity Employer and encourage all qualified candidates to apply.
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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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