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Health Plan Marketing Manager Jobs (NOW HIRING)

HMSA

Health Plan Advisor

Honolulu, HI · On-site

... management, preventive care programs, and other programs in accordance with the strategic marketing ... Educates and advises administrators regarding their group health plan benefits and provisions, HMSA ...

cbi

Health Plan Contract Manager

Phoenix, AZ

$88K - $118K/yr

Health Plan Contract Manager Community Bridges, Inc. (CB I) is an integrated behavioral healthcare agency offering a variety of different programs throughout Arizona. CBI provides residential ...

cbi

Health Plan Contract Manager

Phoenix, AZ

$88K - $118K/yr

Health Plan Contract Manager Community Bridges, Inc. (CB I) is an integrated behavioral healthcare agency offering a variety of different programs throughout Arizona. CBI provides residential ...

Active Minds, Inc.

Through our many programs, we are changing social norms and behaviors related to mental health ... Customer Journey & Strategic Plan Tracking: Map and monitor audience experiences across the Active ...

RAZR Marketing, Inc.

Marketing Manager

Minnetonka, MN · On-site

You have a plan, and you execute it even when youdon'tfeel like it Embrace the Attitude of How ... Working across various industries, including healthcare, medical technology, financial services ...

See Monterey

Marketing Manager

Monterey, CA · On-site

$90K - $105K/yr

Marketing Manager See Monterey: Where Passion Meets Purpose At See Monterey, we're passionate about ... health, dental, vision, FSA, and life insurance * 401(k) retirement savings plan with immediate ...

See Monterey

Marketing Manager

Monterey, CA · On-site

$90K - $105K/yr

Marketing Manager See Monterey: Where Passion Meets Purpose At See Monterey, we're passionate about ... health, dental, vision, FSA, and life insurance * 401(k) retirement savings plan with immediate ...

Accurate Mechanical

Plan, coordinate, and execute trade shows and industry events to enhance brand visibility and customer engagement. * Create, review, and manage marketing collateral including brochures, presentations ...

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Health Plan Marketing Manager information

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$33K

$83.5K

$145.5K

How much do health plan marketing manager jobs pay per year?

As of Sep 10, 2026, the average yearly pay for health plan marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a health plan marketing manager do?

A Health Plan Marketing Manager is responsible for developing and implementing marketing strategies to promote health insurance plans to individuals, employers, and other target audiences. They analyze market trends, oversee advertising campaigns, manage budgets, and work closely with sales teams to increase plan enrollment. These managers also ensure that all marketing materials comply with healthcare regulations and communicate the benefits of various health plans effectively. Their goal is to boost brand awareness and attract new members while retaining existing customers.

What are the key skills and qualifications needed to thrive as a health plan marketing manager?

To thrive as a Health Plan Marketing Manager, you need expertise in marketing strategy, healthcare industry knowledge, and a relevant degree such as marketing, business, or healthcare administration. Familiarity with CRM platforms, marketing automation tools, and analytics systems, as well as experience with regulatory compliance in healthcare marketing, is typical. Exceptional communication, project management, and relationship-building skills set top performers apart in this role. These skills are crucial for designing effective campaigns that comply with regulations, engage target audiences, and drive enrollment growth in a competitive marketplace.

What are some common challenges health plan marketing managers face when promoting insurance products to diverse audiences?

Health Plan Marketing Managers often encounter the challenge of effectively communicating complex insurance plans to audiences with varying levels of health literacy and diverse cultural backgrounds. Balancing compliance with regulations while creating engaging, accessible marketing materials is essential. Additionally, staying updated with evolving healthcare trends and consumer preferences requires continuous learning and adaptability. Collaborating closely with product, sales, and legal teams helps ensure messaging is accurate and resonates with target demographics.

What is the difference between Health Plan Marketing Manager vs Health Insurance Sales Representative?

AspectHealth Plan Marketing ManagerHealth Insurance Sales Representative
CredentialsBachelor's degree in marketing, business, or healthcare; certifications like Certified Healthcare Marketing SpecialistHigh school diploma or equivalent; licensing may be required depending on state
Work EnvironmentOffice-based, strategic planning, campaign developmentField or office-based, direct sales to clients
Employer & Industry UsageHealth insurance companies, healthcare providers, insurance brokersInsurance agencies, brokerages, health plans

The main difference is that the Health Plan Marketing Manager focuses on developing marketing strategies and campaigns to promote health plans, while the Health Insurance Sales Representative directly sells insurance products to consumers. The marketing manager works more on planning and branding, whereas the sales representative engages in direct customer interactions.

Who are the top companies hiring for Health Plan Marketing Manager jobs?

The top employers for Health Plan Marketing Manager jobs are:

What are popular job titles related to Health Plan Marketing Manager jobs?

For Health Plan Marketing Manager jobs, the most frequently searched job titles are:

Infographic showing various Health Plan Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 82% Full Time, and 17% Part Time. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Health Plan Advisor

Honolulu, HI • On-site

HMSA
Insurance Services • 1 - 5K employees
Learn more about HMSAexternal

Other

Medical

Re-posted 10 days ago

Job description

  1. Conduct open enrollment benefit presentations (second sale), handle current and prospective member inquiries, and support benefit/health fairs at employer sites on Oahu and the Neighbor Island (in-person and/or
    virtual).
  2. Strategically plan, staff, coordinate, and organize seminars/workshops to drive awareness of HMSA's value proposition.
  3. Employ exceptional selling skills to promote, educate, and implement HMSA's ancillary products/services to existing and prospective members on group specific plans offering, health and well being, disease management, preventive care programs, and other programs in accordance with the strategic marketing goals of HMSA.
  4. Respond to members' questions regarding plan benefits and provisions, as well as general questions relating to HMSA. Questions are standard and of non-sensitive nature.
  5. Resolve member complaints, as necessary.
  6. Meet marketing plan established goals and contribute to meeting annual sales revenue and membership growth objectives.
  7. Work in a cross functional team of Strategic Account Manager/Account Relationship Consultant/Account Service Representative/HPA/Well-Being Consultant.
  8. Participate in the account planning process to help strategize and prioritize open enrollment support.
  9. Schedule sessions for the account ahead of time.
  10. Use existing or lightly customized materials/communication or agendas for seminars
  11. Learn and understand the content of Open Enrollment materials, including health and well-being resources, and may assist with material updates. Obtains materials from internal sources and distributes to groups in a timely manner.
  12. Assist in conducting training and/ or seminars for employer groups' Human Resource administrators and/or group decision makers at workshops and/or seminar sessions and conducts other presentations/trainings based on business needs.
  13. Educates and advises administrators regarding their group health plan benefits and provisions, HMSA programs, the enrollment, billing and payment policies and procedures, and health care regulations such as the Hawaii Prepaid Health Care Act, COBRA, USERRA, HIPAA, QMCSO, TEFRA. Responds to group leaders' questions regarding these subjects, as well as general questions relating to HMSA.
  14. Assists with the development of new presentations to support business objectives, including health and well-being resources and support as needed.
  15. Performs all other miscellaneous responsibilities and duties as assigned or directed.
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