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Brands Innovation Manager
Description -
Job Summary
• This role is responsible for accelerating digital print adoption and driving measurable revenue growth with leading brands, retailers, and commercial e-commerce players across the US packaging ecosystem.
• The successful candidate will operate at the intersection of brand engagement, packaging innovation, creative campaign activation, and digital supply chain transformation.
• This is a senior, externally facing commercial role requiring deep packaging expertise, strong market connectivity, and the ability to convert strategic conversations into scalable digital print volume.
• The role requires a highly connected packaging professional who can engage brand owners, marketers, procurement leaders, packaging development teams, supply chain executives, agencies, co-packers, converters, and print service providers.
• The individual must be able to identify high-value opportunities, shape compelling business cases, influence senior stakeholders, and drive opportunities from concept to pilot, production, and scale.
Key Responsibilities
• Lead strategic engagement with major US brands, retailers, and e-commerce companies to accelerate adoption of digital packaging and digitally enabled supply chain solutions.
• Develop and manage a qualified pipeline of brand-led opportunities that convert into incremental digital print volume, revenue growth, and long-term commercial programs.
• Build senior-level relationships across brand marketing, packaging development, procurement, supply chain, sustainability, innovation, and commercial functions.
• Identify market opportunities where digital print creates value, including faster time-to-market, SKU complexity, personalization, localization, seasonal campaigns, e-commerce packaging, sustainability, inventory reduction, and supply chain agility.
• Lead consultative customer conversations to uncover business pain points, quantify value, and position digital print as a strategic enabler of growth and transformation.
• Shape and sell compelling value propositions that connect creative potential with operational, commercial, and financial impact.
• Partner with internal sales, account management, marketing, product, finance, operations, and regional teams to move opportunities from strategy to execution.
• Work with converters, co-packers, and print service providers to translate brand demand into executable production programs.
• Support commercial negotiations, proposal development, business case creation, and executive-level customer presentations.
• Create and activate go-to-market initiatives targeting priority verticals such as food and beverage, health and beauty, consumer goods, retail, and e-commerce.
• Represent the company externally as a credible thought leader in digital packaging, brand activation, and supply chain transformation.
• Ensure disciplined pipeline management, clear opportunity ownership, and measurable progress against revenue, volume, and conversion targets.
Measures of Success
• Incremental digital print volume generated through brand-led initiatives.
• Revenue contribution from new and expanded brand programs.
• Quality, value, and conversion rate of qualified pipeline with leading US brands and e-commerce players.
• Strategic brand engagements converted into commercial opportunities.
• Velocity from concept to pilot, pilot to production, and production to scale.
• Strength and seniority of relationships built across brands, agencies, converters, co-packers, and ecosystem partners.
• Ability to influence internal teams and external partners to execute against shared growth opportunities.
Required Experience
• 10-12+ years of experience in packaging, brand engagement, commercial print, digital print, packaging supply chain, packaging innovation, strategic procurement, consumer goods, retail, e-commerce, or related industries.
• Proven track record of selling, influencing, or leading commercial programs with major brands, retailers, e-commerce players, or packaging buyers.
• Deep understanding of the US packaging ecosystem, including brands, converters, agencies, co-packers, packaging developers, procurement teams, and supply chain stakeholders.
• Strong existing network across brand owners, packaging decision-makers, creative agencies, e-commerce players, converters, and/or print service providers.
• Demonstrated ability to drive revenue growth, close complex opportunities, and create demand in a consultative B2B environment.
• Experience connecting brand strategy, creative campaigns, packaging execution, and supply chain transformation with measurable business value.
• Strong commercial instincts, executive presence, and ability to navigate complex, multi-stakeholder environments.
• Ability to operate independently, build new commercial motions, and create structure in an emerging growth area.
• Experience with digital print, packaging innovation, short-run packaging, personalization, variable data, connected packaging, or e-commerce packaging is strongly preferred.
Leadership Profile
• The ideal candidate is commercially driven, externally connected, and highly pragmatic.
• This person should be equally comfortable speaking with a CMO about brand activation, a packaging leader about execution, a procurement executive about value, and a converter about production realities.
• They must bring the credibility, confidence, and commercial instinct to open doors, challenge assumptions, create urgency, and close opportunities.
• Success requires the ability to create demand, mobilize an ecosystem, and turn strategic brand conversations into measurable business growth.
Impact and Scope
• This role has direct impact on revenue growth, digital print volume, brand adoption, and the company's strategic position in the US packaging market.
• The role will work across sales, marketing, product, finance, operations, regional teams, and external partners to build and scale a high-growth commercial motion.
Education
• Bachelor's degree in Business, Marketing, Packaging, Supply Chain, Engineering, or a related field preferred.
• Equivalent industry experience and demonstrated commercial success will be considered.
Travel
• Regular travel across the US is expected to meet with brands, partners, converters, co-packers, agencies, and internal teams.
• Occasional international travel may be required.
The on-target earnings (OTE) range for this role is $147,300 to $231,300 USD
annually with a 80%/20% (salary/incentive) mix. There are additional
opportunities for pay in the form of bonuses and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 13 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
Sales
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
50%
Relocation -
Not Specified
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"