Head Of Demand Generation Jobs in Raleigh, NC (NOW HIRING)

Be the one building AI-powered experiences where they matter most.

At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.

Help build, support and operate technology used by more than 8,000 organizations in over 100 countries - moving AI from possibility to production in real-world enterprise environments every day.

Vice President, Global Strategic Experiences and Executive Programs
Reports to: SVP, Demand Generation
Location: United States

Role Overview:
Enterprise buying decisions and long-term customer relationships are shaped through high-impact, executive-level experiences that connect strategy, innovation, and measurable business outcomes. This role defines how global enterprise audiences engage with Genesys at critical moments that influence pipeline creation, revenue growth, and platform adoption. As Vice President, Global Strategic Experiences and Executive Programs, you own and scale a global portfolio of strategic events and executive engagement initiatives that elevate market position and strengthen relationships with senior decision-makers across priority accounts.

Operating at the intersection of Marketing, Sales, Customer Success, Product Marketing, Brand, and Executive Leadership, you drive alignment between event strategy and enterprise growth priorities. You bring together product innovation, thought leadership, customer storytelling, and go-to-market execution into unified experiences that resonate with C-suite audiences. At Genesys, we are transforming customer experience through AI-powered innovation and human-centric design, and this role plays a central part in how that vision is experienced globally.

This position offers direct exposure to executive decision-making and platform-level growth initiatives, creating a clear pathway to expanded leadership influence across global marketing and revenue functions.

Key Responsibilities:

• Own and evolve the global strategy for Tier 1 strategic events, driving measurable impact on pipeline generation, revenue acceleration, customer expansion, and executive engagement across enterprise segments
• Architect and deliver flagship experiences, including global customer conferences, industry events, sales kickoff, and executive programs that influence senior buyers and accelerate complex deal cycles
• Design differentiated, high-visibility event experiences that strengthen competitive positioning, increase engagement with priority accounts, and deepen relationships with senior decision-makers
• Establish scalable global playbooks, governance models, and operating standards that enable consistent regional execution while improving efficiency, brand quality, and performance accountability
• Lead the global executive engagement portfolio, ensuring programs such as Executive Perspectives deliver meaningful C-suite engagement, customer advocacy, and strategic account growth
• Align executive program participation with account strategies by partnering with Sales, Customer Success, and regional teams to drive pipeline creation, opportunity progression, and long-term relationship development
• Define and oversee executive-level content strategy, ensuring experiences are grounded in differentiated thought leadership, customer insight, and Genesys' corporate narrative
• Build and scale event-driven demand generation strategies that improve pipeline quality, increase conversion rates, and accelerate deal progression across enterprise accounts
• Implement performance frameworks that measure pipeline contribution, executive engagement quality, customer retention impact, and return on investment
• Leverage data, analytics, and attribution models to optimize investment strategy, audience targeting, event mix, and overall business contribution
• Influence executive stakeholders to expand thought leadership presence, customer participation, and external visibility across strategic events
• Build strategic partnerships with media, analysts, academic institutions, and industry leaders to extend reach and reinforce market credibility
• Lead and develop a high-performing global events organization, strengthening leadership capability and driving operational excellence across distributed teams
• Drive adoption of AI, automation, and advanced event technologies to enhance personalization, engagement, and post-event follow-up at scale
• Ensure strong operational discipline across budget management, vendor partnerships, governance, and continuous improvement initiatives

Required Qualifications:

• 15 or more years of experience in demand generation, strategic events, executive engagement, or integrated marketing within enterprise B2B or SaaS environments
• 7 or more years leading global event strategy and execution for large-scale, high-impact programs
• Demonstrated experience building and scaling executive engagement programs for C-suite audiences, including advisory forums and strategic account alignment
• Strong experience shaping executive-level narratives across brand, content, thought leadership, product marketing, or executive communications
• Deep expertise in customer experience, contact center, CRM, AI, digital transformation, or related enterprise technology markets
• Proven ability to lead and scale globally distributed teams, including Director and Senior Director-level leaders
• Demonstrated success influencing senior stakeholders within complex, matrixed organizations
• Experience partnering with executive leadership on enterprise-wide strategic initiatives and go-to-market transformation efforts
• Strong executive communication, stakeholder management, and cross-functional leadership skills
• Advanced proficiency with Salesforce, event platforms, analytics tools, attribution models, and performance reporting frameworks
• Strong operational discipline across budget management, vendor management, governance, and global execution oversight

Preferred Qualifications:

• Experience leading globally recognized flagship customer conferences or industry-defining events
• Experience building premium executive programs, advisory forums, or C-suite communities tied to strategic account growth and customer advocacy
• Strong track record of integrating events into multi-channel, account-based demand generation strategies
• Familiarity with enterprise sales cycles, executive sponsorship models, strategic account planning, and complex deal orchestration
• Demonstrated success using data and analytics to optimize event performance, executive engagement, and ROI
• Experience partnering with academic, media, analyst, or consulting organizations to develop differentiated executive content platforms
• Experience implementing AI-driven tools to scale personalization, audience engagement, and event operations

#LI-Remote

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical, Dental, and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

Working at Genesys

• AI at enterprise scale- Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+new AI features were released in the last fiscal year.
• A flexible-first culture - Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
• Growth in the AI era - Build future-ready skills through mentorship, learning programs, leadership development and education support.
• Time to recharge and give back - Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
• Recognized globally - Genesys is Great Place to Work certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.

Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.

What Happens After You Apply

After you apply, here's what you can typically expect:

• Our Talent Acquisition team reviews your application with the hiring team.

• A Talent Acquisition Partner will review your application and, if your background is aligned, schedule a Zoom interview.

• Next, you'll meet the hiring manager and other members of the interview team.

• We aim to keep the process focused and respectful of your time, with no more than five interviews in most cases.

• After interviews are complete, our team will follow up with the final steps.

Every application is reviewed by a person. Response times may vary by role and location, but our team will keep you informed throughout the process.

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Employee Referral

If a Genesys employee referred you, please apply using the link they shared so we can connect your application to their referral.

About Genesys:

Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visitwww.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.

This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.