Global GTM Strategy: Lead the sales organization in securing "Design Wins" with major IDMs, OSATs, and Fabless customers. * Customer Interfacing: Act as the executive sponsor for Tier-1 accounts ...
Global GTM Strategy: Lead the sales organization in securing "Design Wins" with major IDMs, OSATs, and Fabless customers. * Customer Interfacing: Act as the executive sponsor for Tier-1 accounts ...
... GTM) strategy, encompassing elements like communication, customer journey, channel experience, and process readiness. * Drive collaboration among relevant stakeholders - Proactively engage and manage ...
... GTM) strategy, encompassing elements like communication, customer journey, channel experience, and process readiness. * Drive collaboration among relevant stakeholders - Proactively engage and manage ...
Product Development Manager
Scottsdale, AZ · On-site
$114K - $142K/yr
PTO
Support the development of GTM strategy and coordinate rollout plans with the Customer Success team to ensure seamless implementation. * Act as one of ASG's SME's and single point of contact for ...
Product Development Manager
Scottsdale, AZ · On-site
$114K - $142K/yr
PTO
Support the development of GTM strategy and coordinate rollout plans with the Customer Success team to ensure seamless implementation. * Act as one of ASG's SME's and single point of contact for ...
Go-to-Market Strategy • Help create the commercialization strategy for new and existing Employee Benefits solutions. • Develop GTM strategies that align product capabilities with customer and ...
Go-to-Market Strategy • Help create the commercialization strategy for new and existing Employee Benefits solutions. • Develop GTM strategies that align product capabilities with customer and ...
Territory Manager (AZ, White Mountains)
White Mountain Lake, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Quick apply
Territory Manager (AZ, White Mountains)
White Mountain Lake, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Sedona/Cottonwood)
Sedona, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Quick apply
Territory Manager (AZ, Sedona/Cottonwood)
Sedona, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Sedona/Cottonwood)
Cottonwood, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Sedona/Cottonwood)
Cottonwood, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Quick apply
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Greater Phoenix)
Scottsdale, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Quick apply
Territory Manager (AZ, Greater Phoenix)
Scottsdale, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Tucson)
Tucson, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Quick apply
Territory Manager (AZ, Tucson)
Tucson, AZ · Hybrid
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Greater Phoenix)
Phoenix, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Greater Phoenix)
Phoenix, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager, Hospitals (AZ, Tucson)
Tucson, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
New
Territory Manager, Hospitals (AZ, Tucson)
Tucson, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
New
Territory Manager (AZ, Tucson)
Tucson, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
Territory Manager (AZ, Tucson)
Tucson, AZ · On-site
$65K - $80K/yr
Develop and operationalize GTM strategy for efficient new market penetration * Create, build, and manage relationships with referral sources across priority markets * Go in the field 4 - 5 days/week ...
... GTM plan * Partnering with Brands to developing range or product architectures and product ... strategy and deployment, activation planning and deployment. * Experience in executing with and ...
... GTM plan * Partnering with Brands to developing range or product architectures and product ... strategy and deployment, activation planning and deployment. * Experience in executing with and ...
Key responsibilities include identifying potential partners, managing full-cycle negotiations, and developing go-to-market (GTM) strategies.Experience and subject matter expertise within key software ...
Key responsibilities include identifying potential partners, managing full-cycle negotiations, and developing go-to-market (GTM) strategies.Experience and subject matter expertise within key software ...
CVP, Solution and Industry Marketing
Scottsdale, AZ · Remote
$219K - $284K/yr
Medical
Dental
Vision
Retirement
Solution and Industry GTM Strategy Management: Defines and prioritizes investments in multi-channel prong initiatives - including launches - collaborating with team lead and stakeholders to best ...
CVP, Solution and Industry Marketing
Scottsdale, AZ · Remote
$219K - $284K/yr
Medical
Dental
Vision
Retirement
Solution and Industry GTM Strategy Management: Defines and prioritizes investments in multi-channel prong initiatives - including launches - collaborating with team lead and stakeholders to best ...
Senior Manager, Pricing Strategy and Monetization (Remote)
Phoenix, AZ · On-site +1
$199K - $273K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Collaborate with product management, strategy, engineering, finance, GTM, operations, and sales to deliver actionable pricing and packaging strategies. * Support annual pricing reviews to identify ...
Senior Manager, Pricing Strategy and Monetization (Remote)
Phoenix, AZ · On-site +1
$199K - $273K/yr
Medical
Dental
Vision
Life
Retirement
PTO
Collaborate with product management, strategy, engineering, finance, GTM, operations, and sales to deliver actionable pricing and packaging strategies. * Support annual pricing reviews to identify ...
Defines the portfolio, pricing principles, and customer journey for the ecosystem portfolio, covering product positioning, inventory management, and end-to-end go-to-market (GTM) strategy. * Manages ...
Defines the portfolio, pricing principles, and customer journey for the ecosystem portfolio, covering product positioning, inventory management, and end-to-end go-to-market (GTM) strategy. * Manages ...
Senior ISV Business Development Manager
Scottsdale, AZ · On-site +1
Retirement
Key responsibilities include identifying potential partners, managing full-cycle negotiations, and developing go-to-market (GTM) strategies. Experience and subject matter expertise within key ...
Senior ISV Business Development Manager
Scottsdale, AZ · On-site +1
Retirement
Key responsibilities include identifying potential partners, managing full-cycle negotiations, and developing go-to-market (GTM) strategies. Experience and subject matter expertise within key ...
Key responsibilities include identifying potential partners, managing full-cycle negotiations, and developing go-to-market (GTM) strategies. Experience and subject matter expertise within key ...
Key responsibilities include identifying potential partners, managing full-cycle negotiations, and developing go-to-market (GTM) strategies. Experience and subject matter expertise within key ...
Gtm Strategy information
See Arizona salary details
$93.2K - $97.6K
8% of jobs
$101.8K is the 25th percentile. Wages below this are outliers.
$97.6K - $102K
18% of jobs
The median wage is $104.5K / yr.
$102K - $106.4K
42% of jobs
$109.4K is the 75th percentile. Wages above this are outliers.
$106.4K - $110.8K
11% of jobs
$110.8K - $115.2K
6% of jobs
$115.2K - $119.6K
2% of jobs
$119.6K - $124K
3% of jobs
$124K - $128.4K
2% of jobs
$128.4K - $132.8K
2% of jobs
$132.8K - $137.2K
3% of jobs
$137.2K - $141.6K
2% of jobs
$93.2K
$109.7K
$141.6K
How much do gtm strategy jobs pay per year?
What is a GTM Strategy?
A GTM (Go-To-Market) Strategy job focuses on developing and executing plans to successfully introduce products or services to market. This role involves market research, positioning, competitive analysis, and defining the best channels for distribution and sales. GTM strategists collaborate with product, marketing, and sales teams to ensure a cohesive approach to customer acquisition and revenue growth. Their goal is to optimize market entry, drive business growth, and refine strategies based on performance data.
What are the key skills and qualifications needed to thrive in the GTM Strategy position?
To thrive in GTM (Go-To-Market) Strategy, you need a strong background in market analysis, business strategy, and cross-functional project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, data analytics tools, and marketing automation platforms is highly advantageous. Exceptional communication, stakeholder management, and problem-solving abilities will help you lead teams and align diverse groups towards common goals. These skills are essential for developing and executing successful strategies that drive product adoption and business growth.
Is Gtm Strategy a good job?
What are the typical challenges faced in a GTM Strategy role?
Professionals in GTM Strategy roles often navigate the complexities of aligning multiple departments—such as marketing, sales, product, and customer success—behind a unified market approach. Challenges may include gathering and analyzing market data, ensuring clear internal communication, adapting plans to shifting market trends, and managing tight deadlines for product launches. You'll also need to prioritize competing stakeholder interests and adjust strategies based on real-time feedback. This dynamic environment is ideal for those who thrive on collaboration, strategic thinking, and problem-solving, and it offers extensive opportunities to showcase your impact on a company’s growth.
What does a Gtm Strategy strategist do?

Job description
Executive Summary
The VP of Business Operations will serve as the General Manager for our Semiconductor Test Socket and Thermal Solutions Business Unit. This is a "Technical-to-Market" leadership role. You will be responsible for the strategic alignment of our high-performance socket/thermal design teams with our global manufacturing footprint and sales force. With full P&L responsibility and dedicated financial support, you will drive the strategy to achieve aggressive financial performance while maintaining our position as a leader in semiconductor test hardware.
Core Responsibilities
- Technical & Engineering Strategy (The Solution)
- Product Lifecycle Leadership: Oversee the Engineering roadmap for high-frequency test sockets and advanced thermal control systems (ATC).
- Innovation Alignment: Ensure Engineering resources are prioritized for high-growth segments (e.g., AI/HPC, Automotive, or 5G/6G) where thermal challenges are most acute.
- Design for Manufacturability (DFM): Bridge the gap between Engineering and Manufacturing to ensure complex custom designs can be produced at scale with high yields.
- Sales & Market Execution (The Revenue)
- Global GTM Strategy: Lead the sales organization in securing "Design Wins" with major IDMs, OSATs, and Fabless customers.
- Customer Interfacing: Act as the executive sponsor for Tier-1 accounts, ensuring our thermal solutions meet their evolving roadmap requirements.
- Forecasting: Navigate the cyclical nature of the semiconductor industry by aligning sales forecasts with production capacity.
- Manufacturing & Operations (The Engine)
- Supply Chain & Production: Oversee the manufacturing of precision-machined components and thermal assemblies, ensuring on-time delivery (OTD) in a fast-paced environment.
- Operational Efficiency: Optimize the cost of goods sold (COGS) by improving fabrication yields and streamlining the global supply chain.
- Quality & Reliability: Ensure all products meet the stringent reliability standards required for high-volume semiconductor testing.
- Financial Performance & P&L Leadership
- Strategy-to-Numbers: Take full ownership of the BU's Profit and Loss statement, converting strategic vision into measurable EBITDA growth.
- Capital Allocation: Partner with the Finance team to decide on CapEx investments for new manufacturing tech vs. OpEx for R&D.
- Pricing Strategy: Own the value-based pricing strategy for custom-engineered solutions to protect and expand gross margins.
Candidate Profile
- Industry Expert: 15+ years of experience in the Semiconductor Test or Thermal Management space. You understand the nuances of pogo pins, elastomers, and active thermal control.
- Strategic Integrator: Proven ability to manage a P&L while balancing the conflicting pressures of rapid R&D and manufacturing cost-containment.
- Executive Presence: Ability to engage technically with a Lead Architect and strategically with a CFO or Board Member.
- Education: Minimum BS in Mechanical or Electrical Engineering; MBA or equivalent financial leadership experience highly preferred.
The BU Environment
This Business Unit operates at the bleeding edge of semiconductor physics. Our customers are pushing the limits of power density and signal integrity. As the Sr. VP, you aren't just managing a team; you are ensuring that our thermal and interconnect solutions enable the next generation of silicon.
About Advantest
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
San Jose, CA, US