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Gtm Engineer Jobs in Texas (NOW HIRING)

Sonar

GTM Recruiter, America

Austin, TX · On-site

... assisted developers or autonomous agents is reliable, secure, and maintainable. Integrating ... As a Go-To-Market (GTM) Recruiter at Sonar, you won't just be filling seats - you'll be the ...

Sonar

GTM Recruiter, America

Austin, TX · On-site

... assisted developers or autonomous agents is reliable, secure, and maintainable. Integrating ... As a Go-To-Market (GTM) Recruiter at Sonar, you won't just be filling seats - you'll be the ...

Sonar

GTM Recruiter, America

Austin, TX · On-site

... assisted developers or autonomous agents is reliable, secure, and maintainable. Integrating ... As a Go-To-Market (GTM) Recruiter at Sonar, you won't just be filling seats - you'll be the ...

Alteryx

$160K - $184K/yr

This role is ideal for a former Sales Engineer, technical evangelist, or AI/cloud partnerships leader who wants to scale impact beyond an individual territory. As a Senior GTM Strategy Lead within ...

Braze

Senior Director, GTM Product Marketing

Austin, TX · On-site

... Sales Engineering, Customer Success, and Partnerships. This is a player-coach role. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself - and you'll have the ...

NTT DATA, Inc.

AI Strategy & GTM Sr. Director

Plano, TX · On-site

$200 - $300/hr

AI Strategy & GTM Sr. Director NTT DATA is a trusted global innovator of business and technology ... Additionally, they will partner with AI Architects, Forward‑Deployed Engineering, Delivery ...

NTT DATA, Inc.

AI Strategy & GTM Sr. Director

Plano, TX · On-site

Additionally, they will partner with AI Architects, Forward-Deployed Engineering, Delivery, Sellers ... GTM assets, offering content, credentials, delivery patterns, and client-facing narratives. - Stay ...

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Gtm Engineer information

See Texas salary details

$64.8K

$88.1K

$118.8K

How much do gtm engineer jobs pay per year?

As of Aug 21, 2026, the average yearly pay for gtm engineer in Texas is $88,110.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,700.00 and $101,100.00 per year, depending on experience, location, and employer.

What is a GTM engineer?

A GTM (Go-to-Market) Engineer is a professional who bridges the gap between technical product development and commercial teams. GTM Engineers work closely with sales, marketing, and product teams to ensure new products or features are successfully launched and adopted in the market. They help translate technical capabilities into customer benefits, provide technical expertise during sales cycles, and may assist with product demonstrations, solution architecture, and customer feedback. Their goal is to accelerate product adoption and support revenue growth through technical enablement.

What are the key skills and qualifications needed to thrive as a GTM engineer?

To excel as a GTM Engineer, you need a solid background in software engineering, product management, and business acumen, often with a degree in computer science or a related field. Familiarity with customer relationship management (CRM) platforms, cloud services, APIs, and analytics tools is commonly required. Strong communication, problem-solving, and stakeholder management skills help bridge technical and business teams effectively. Mastering these areas ensures successful product launches, customer satisfaction, and alignment between technical solutions and market needs.

What are some typical challenges a GTM engineer faces when integrating new products into existing sales and marketing workflows?

A GTM Engineer often encounters challenges such as aligning technical product features with the needs of the sales and marketing teams, ensuring seamless data flow between tools (like CRMs and marketing automation platforms), and translating complex product capabilities into clear value propositions. Additionally, they must anticipate and resolve compatibility or scalability issues that could impact go-to-market strategies. Collaborating closely with cross-functional teams and maintaining open communication is key to overcoming these hurdles and ensuring successful product launches.

What is the difference between Gtm Engineer vs Data Engineer?

AspectGtm EngineerData Engineer
CredentialsBachelor's in CS or related field, certifications in marketing analytics or cloud platformsBachelor's in CS, Data Science, or related field, certifications in data management or cloud platforms
Work EnvironmentMarketing teams, analytics, and advertising platformsData teams, data warehouses, and backend systems
Industry UsageAdvertising, marketing, e-commerceTech, finance, healthcare, any data-driven industry

While both roles involve working with data, Gtm Engineers focus on implementing marketing and analytics tools for growth and tracking, whereas Data Engineers build and maintain data pipelines and infrastructure. Understanding these differences helps organizations assign the right skills to each role.

Is a Gtm Engineer a good career?

A Gtm Engineer specializes in implementing and optimizing go-to-market strategies using tools like marketing automation and analytics platforms. The role offers opportunities for growth in marketing technology, data analysis, and cross-functional collaboration, often requiring skills in programming, data management, and marketing tools. It can be a rewarding career for those interested in technology-driven marketing and strategic planning.

What do Gtm engineers do?

GTM (Go-to-Market) engineers develop and implement technical solutions to support product launches, sales, and marketing strategies. They often work with tools like CRM systems, analytics platforms, and automation software to optimize customer engagement and revenue growth. Strong coding skills and understanding of business processes are essential for this role.

What are popular job titles related to Gtm Engineer jobs in Texas?

For Gtm Engineer jobs in Texas, the most frequently searched job titles are:

What job categories do people searching Gtm Engineer jobs in Texas look for?

The top searched job categories for Gtm Engineer jobs in Texas are:

What cities in Texas are hiring for Gtm Engineer jobs?

Cities in Texas with the most Gtm Engineer job openings:

Gtm Engineer jobs near you
Infographic showing various Gtm Engineer job openings in Texas as of August 2026, with employment types broken down into 94% Full Time, 3% Part Time, and 3% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $88,110 per year, or $42.4 per hour.

Senior Director, GTM Analytics & Growth Strategy

WPEngine, Inc.

Austin, TX • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 26 days ago

Job description

We engage the most inspired minds to do their best work wherever they work best-powering the freedom to create worldwide.
WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine's innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.
Senior Director, GTM Analytics & Growth Strategy
Department: Go-To-Market / Revenue Operations
Reports To: VP of RevOps
About the Role
WP Engine is seeking a highly analytical and deeply strategic Senior Director of GTM Analytics and Growth Strategy to drive our next phase of scale. In this critical leadership role, you will act as the analytical engine and strategic compass for our Revenue organization. You will leverage data to uncover growth opportunities, optimize the customer journey, and ensure our sales, marketing, and product teams are tightly aligned on commercialization efforts. As a senior leader, you will build, develop, and lead a high-performing function that leverages data products, market intelligence and statistical insights to optimize revenue growth, improve forecast accuracy and drive expansion strategies across the organization.
Key Responsibilities
Team Leadership & Cross-Functional Execution
  • Build, mentor, and lead a high-performing team of GTM analysts, strategy managers, and ops professionals.
  • Act as the strategic linchpin between Product, Sales, Marketing, and Finance.
  • Partner closely with Product Marketing, Marketing, and Sales for commercialization strategies of new product launches or growth initiatives for existing products
  • Foster a unified revenue culture by ensuring all customer-facing teams execute against a cohesive go-to-market motion backed by data insights and quantitative analysis
  • Partner closely with Business Intelligence to help drive the development of a centralized reporting and insights suite by delivering business requirements, definitions and design input

GTM Strategy & Planning
  • Translate high-level corporate growth goals into actionable commercial playbooks.
  • Lead annual and quarterly planning cycles, including territory, size segment or vertical mapping.
  • Support senior leadership in revenue target setting, quotas, and compensation strategy.
  • Lead capacity planning and optimize resource allocation across the revenue org to sustainably support scaling efforts.
  • Design advanced analytical models to evaluate growth scenarios, which will help inform and direct GTM strategies

Analytics & Performance Measurement
  • Own the GTM data foundation and business requirements for BI and Data Engineering, leading the design and utilization of executive-level dashboards and reporting frameworks from an end-user perspective
  • Analyze full-funnel performance (from lead generation to retention) to identify process bottlenecks, friction points, and untapped growth opportunities.
  • Leverage these insights to optimize for ARR and NRR growth and key objectives across the business
  • Provide predictive modeling and forecasting insights to deliver accurate outlooks and actionable insights from pipeline health diagnostics.
  • Own the "Source of Truth" for revenue and growth metrics across channels and source attribution.
  • Establish, monitor, and report on primary Key Performance Indicators (KPIs) across the customer journey and sales funnel such as conversion rates, pipeline creation, coverage and velocity, product mix, ASP, etc
  • Partner with Sales & Marketing to continuously evaluate both the effectiveness and ROI of various GTM initiatives, while running A/B tests and pilot programs where necessary.
  • Present findings, progress, and strategic recommendations to the C-suite and Senior Leadership team

Market Segmentation & Targeting
  • Support Marketing with complex customer, product, and market data to refine our Ideal Customer Profile (ICP) and determine various growth opportunities
  • Define and prioritize target markets, geographies, and industry verticals to focus sales and marketing efforts where they will yield the highest ROI.
  • Partner with Sales and Marketing to develop robust territory planning and account scoring models.
Qualifications & Requirements
  • Experience: 10+ years of experience in Revenue Operations, GTM Strategy, Sales/Marketing Analytics, or Management Consulting, preferably within the [B2B SaaS / Tech] industry.
  • Leadership: Proven track record of hiring, building, mentoring, and leading high-performing analytics or strategy teams at scale.
  • Technical Proficiency: Advanced expertise in CRM and BI tools (e.g., Salesforce, HubSpot, Tableau, Looker, PowerBI) and data manipulation (SQL, Python/R is a plus).
  • Strategic Acumen: Deep understanding of B2B sales cycles, demand generation funnels, capacity planning, and financial modeling.
  • Communication: Exceptional executive presence with the ability to distill complex data into clear, compelling narratives for non-technical stakeholders
  • Education: Bachelor's degree in Business, Finance, Economics, Data Science, or a related field; MBA is highly preferred.

The Perks & Benefits
  • Company Stock Options (Every employee is an owner in the company)
  • Great Health Benefits (Medical, Dental, Vision, Life Insurance)
  • Fertility Benefits (IVF/Fertility drug coverage)
  • HSA Company contribution
  • 401(k) with a 4% match
  • Disability Insurance
  • Paid Family and Caregiver's Leave
  • Employee Assistance Program
  • Generous Vacation Time (Who doesn't like time off)
  • One-time $500 payment to set up your home office
  • 4 Company Wellness Days a year
  • 1 floating holiday
  • Pet Insurance
  • On-going education through LinkedIn Learning, Workday Learning and our Career Growth Portal

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.
Base Salary Range
$192,000.00 - $264,000.00
We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.

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