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Group Sales Jobs in Wisconsin (NOW HIRING)

Ho-Chunk Nation

PRODUCTION COOK (GROUP SALES)

Baraboo, WI · On-site

$15 - $17.25/hr

HCG-WD Group Sales Resume Required "Salary will be determined based on qualifications (DOQ)" Summary: SUMMARY: Responsible for assigned cooking stations and the preparation of food which ultimately ...

Hyatt Hotels Corporation

WI · On-site

$70 - $110/hr

About the Role The Group Sales Manager is responsible for proactively generating and converting group business while building and maintaining strong client relationships. This role focuses on selling ...

Moxy Hotel

Group & Events Coordinator

Madison, WI · On-site

$18 - $23/hr

HOTEL SALES/GROUP EXPERIENCE IS PREFERRED** Do you love creating unforgettable experiences? Are you a person who color-codes your calendar, thrives on organization, and genuinely enjoys bringing ...

Quint Studer

General Manager - Beloit Sky Carp

Beloit, WI · On-site

$90 - $150/hr

Oversee various departments in the front office, including the box office, marketing, group sales, community relations, and corporate sales. * Hire, supervise, and evaluate front office staff in the ...

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All JobsGroup Sales JobsGroup Sales Jobs in Wisconsin

Group Sales information

See Wisconsin salary details

$22.7K

$82.4K

$155.9K

How much do group sales jobs pay per year?

As of Aug 25, 2026, the average yearly pay for group sales in Wisconsin is $82,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $97,400.00 per year, depending on experience, location, and employer.

What is group sales?

Group sales refer to the process of selling products or services to large groups, organizations, or businesses rather than individual customers. This approach is commonly used in industries like hospitality, entertainment, and travel, where discounts or special packages are offered to groups as an incentive. Group sales professionals are responsible for identifying potential group clients, negotiating contracts, and ensuring a positive experience for clients throughout the sales process.

How does a group sales professional typically collaborate with other departments to secure and execute large bookings?

Group Sales professionals often work closely with marketing, event planning, and operations teams to ensure a seamless experience for clients. They coordinate with marketing to develop targeted outreach and promotional materials, and with event planners to customize offerings based on group needs. Additionally, they liaise with operations to confirm availability, special requirements, and logistics. This cross-departmental collaboration is essential to deliver tailored solutions that meet client expectations and drive repeat business.

What are the key skills and qualifications needed to thrive as a group sales professional, and why are they important?

To thrive as a Group Sales professional, you need strong sales acumen, negotiation skills, and experience in account management, usually supported by a background in business, marketing, or hospitality. Familiarity with CRM software, event management platforms, and sales analytics tools is typically required. Outstanding communication, relationship-building abilities, and a customer-focused mindset set top performers apart in this role. These skills are vital for securing group bookings, maintaining client satisfaction, and achieving revenue targets in a competitive sales environment.

What is the difference between Group Sales vs Event Sales?

AspectGroup SalesEvent Sales
Primary FocusSelling packages or accommodations to groups for travel, hospitality, or entertainmentSelling individual or corporate events, conferences, or functions
Work EnvironmentHotels, resorts, cruise lines, entertainment venuesEvent venues, conference centers, hotels, catering companies
Required SkillsCustomer service, negotiation, industry knowledgeEvent planning, sales, client management
Common CertificationsSales certifications, hospitality industry credentialsEvent planning certifications, sales training

While both roles involve sales within the hospitality and entertainment industries, Group Sales primarily focuses on selling packages to large groups for travel or accommodation, whereas Event Sales concentrates on selling individual or corporate events. Understanding these differences helps job seekers target the right opportunities based on their skills and interests.

What is a group sales representative?

A group sales representative is a professional responsible for selling tickets, services, or products to groups such as schools, corporations, or organizations. They often work in industries like entertainment, hospitality, or sports, and require strong communication and sales skills to secure large bookings and maintain client relationships.

What are the most commonly searched types of Group Sales jobs in Wisconsin?

The most popular types of Group Sales jobs in Wisconsin are:

What are popular job titles related to Group Sales jobs in Wisconsin?

For Group Sales jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Group Sales jobs in Wisconsin look for?

The top searched job categories for Group Sales jobs in Wisconsin are:

Group Sales jobs near you
Infographic showing various Group Sales job openings in Wisconsin as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $82,380 per year, or $39.6 per hour.

Resort Sales Manager (Group Sales & Hospitality) - Full-Time

Lake Lawn Resort

Delavan, WI • On-site

Full-time

Re-posted 25 days ago

Job description

Description:

Lake Lawn Resort is seeking a driven and relationship-focused Resort Sales Manager to join our Sales team. This role is responsible for generating and managing group business, building strong client relationships, and driving revenue through meetings, events, and group lodging opportunities. The ideal candidate is a proactive hospitality sales professional with strong negotiation skills and a passion for resort and hotel sales.


Position Details

  • Employment Type: Full-Time
  • Shift: Flexible / As Needed (Days, Evenings, Weekends, Holidays)
  • Department: Sales & Marketing / Group Sales

What You’ll Do

  • Prospect, network, and develop new group business opportunities for the resort.
  • Analyze existing group business and create strategies to expand assigned markets.
  • Qualify leads, prepare proposals, and present competitive group sales solutions.
  • Negotiate contracts and close group business in alignment with revenue goals.
  • Maintain accurate and up-to-date client records in the sales database/CRM system.
  • Build and maintain strong relationships with clients to encourage repeat business and referrals.
  • Collaborate with the Director of Sales and Senior Sales Manager on marketing strategies for group accounts.
  • Prepare and manage group contracts, room blocks, and event documentation.
  • Coordinate seamless handoff of group details to conference services and operations teams.
  • Support billing and credit application processes for group accounts.
  • Maximize group revenue by optimizing room blocks, function space, and rate strategies.
  • Maintain knowledge of competitive set, market trends, and resort offerings.
  • Represent Lake Lawn Resort through tours, client meetings, and sales presentations.
  • Perform additional duties as assigned by Sales Leadership.
Requirements:

What We’re Looking For

  • Previous hotel sales, resort sales, hospitality sales, group sales, or catering sales experience preferred.
  • Strong negotiation, communication, and relationship-building skills.
  • Experience working with corporate clients, group bookings, or event planning preferred.
  • Proficiency in Microsoft Word and Excel required.
  • Experience with Versa and Amadeus.
  • Ability to work independently and meet sales goals.
  • High School Diploma required; college degree or equivalent experience preferred.
  • Valid driver’s license required.
  • Ability to work flexible hours including evenings, weekends, and holidays as needed.

Physical Requirements

  • Ability to sit, stand, and walk for extended periods.
  • Occasional lifting up to 25 pounds.
  • Frequent use of hands for computer work and documentation.
  • Ability to conduct property tours and walk guest areas.
  • Visual and auditory ability to interact with clients and review documents.

Work Environment

  • Indoor office and resort environment.
  • High-traffic hospitality setting with frequent guest and client interaction.
  • Combination of desk work, meetings, and on-property tours.
  • Moderate noise levels in a busy sales and operations environment.

About Lake Lawn Resort

Located on Delavan Lake, Lake Lawn Resort is a premier hospitality destination known for exceptional service and a strong team culture. Whether you're starting your career or looking for a steady role, this is a great place to grow.


Disclaimer

This role includes a variety of responsibilities to support daily operations.