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Graphic Designer & Digital Media Specialist

Soma Medical Center

Position Summary

Soma Medical Center is seeking a creative, motivated, and detail-oriented Graphic Designer & Digital Media Specialist to lead the visual identity and digital presence of our growing healthcare organization. This individual will be responsible for producing engaging graphic designs, professional photography, high-quality video content, and social media campaigns that strengthen the Soma Medical Center brand while building an active and loyal online community.

The ideal candidate is fluent in English and Spanish, has a strong eye for design, understands modern marketing trends, and is passionate about creating compelling content that connects with patients and the communities we serve.

Essential Responsibilities

Graphic Design

• Design digital and print marketing materials, including flyers, brochures, posters, banners, billboards, advertisements, presentations, and promotional materials.
• Maintain consistent branding across all locations and marketing channels.
• Create graphics for social media, email campaigns, websites, and internal communications.
• Develop creative concepts for seasonal campaigns, healthcare awareness initiatives, and company events.

Photography & Videography

• Capture professional photos and videos of providers, staff, offices, patient events, and community outreach activities.
• Edit and enhance photos for marketing use.
• Produce high-quality promotional videos, testimonials, interviews, educational videos, and recruitment content.
• Operate cameras, lighting, microphones, and other production equipment.

Video Editing

• Edit engaging short-form and long-form videos for platforms including Facebook, Instagram, YouTube, Google Suite, and the company website.
• Add graphics, subtitles, transitions, animations, and music while maintaining brand standards.
• Optimize videos for each social media platform.

Social Media & Community Management

• Manage Soma Medical Center's social media presence across multiple platforms.
• Schedule and publish engaging content regularly.
• Respond professionally to comments, messages, and online inquiries.
• Foster meaningful engagement to build patient trust, brand loyalty, and an active online community.
• Monitor trends and recommend new content ideas to increase reach and engagement.

Brand Development

• Help strengthen and evolve Soma Medical Center's visual identity.
• Ensure all marketing materials reflect a consistent, professional, and recognizable brand.
• Develop creative campaigns that increase patient awareness and community engagement.
• Collaborate with leadership to promote new services, providers, and company initiatives.

Marketing Collaboration

• Work closely with management and clinic teams to develop marketing strategies.
• Assist with community events, grand openings, health fairs, and promotional campaigns.
• Support recruitment marketing initiatives by creating employment branding materials.

Qualifications

• Fluent in English and Spanish (required).
• Minimum of 2 years of professional experience in graphic design, digital marketing, or multimedia production.
• Strong portfolio demonstrating graphic design, photography, and video editing skills.

Technical Skills

Proficiency in:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Premiere Pro
• Adobe After Effects (preferred)
• Adobe Lightroom
• Canva Pro
• Microsoft Office Suite
• Meta Business Suite
• Social media management platforms

Experience using DSLR or mirrorless cameras and professional lighting equipment is highly preferred.

Preferred Qualifications

• Experience working in healthcare marketing.
• Knowledge of social media analytics and performance metrics.
• Experience with website content management systems (WordPress preferred).
• Basic motion graphics and animation skills.
• Drone photography/videography experience is a plus.

Key Competencies

• Creativity and innovation
• Strong visual storytelling skills
• Excellent communication and interpersonal skills
• Attention to detail
• Time management and organizational skills
• Ability to manage multiple projects and meet deadlines
• Self-motivated with a collaborative attitude
• Passion for creating content that engages audiences and builds lasting brand loyalty

Benefits

Soma Medical Center offers a competitive benefits package including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off (PTO)
• Paid Holidays
• Life Insurance
• Career Growth and Professional Development Opportunities
• Supportive and collaborative work environment

Why Join Soma Medical Center?

At Soma Medical Center, you'll have the opportunity to shape the visual identity of one of South Florida's leading healthcare organizations. Your creativity will directly impact patient engagement, strengthen community relationships, and help tell the stories that define our mission of delivering compassionate, high-quality healthcare.