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How much do government market research jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for government market research in the United States is $16.83, according to ZipRecruiter salary data. Most workers in this role earn between $15.62 and $18.03 per hour, depending on experience, location, and employer.

What is government market research?

Government market research involves gathering and analyzing information about products, services, and potential suppliers to help government agencies make informed procurement decisions. It includes identifying market trends, evaluating supplier capabilities, and ensuring that purchases meet legal and policy requirements. This process helps government organizations find the best value and most suitable solutions for their needs, while also promoting competition and transparency.

What is the difference between Government Market Research vs Government Data Analyst?

AspectGovernment Market ResearchGovernment Data Analyst
Primary FocusAnalyzing market trends, consumer behavior, and industry data to inform government policies and programsCollecting, processing, and interpreting data to support government decision-making and policy development
Skills & CertificationsMarket research methods, survey design, data analysis, often with degrees in marketing, economics, or related fieldsData analysis, statistical skills, proficiency in data tools, with degrees in statistics, data science, or related fields
Work EnvironmentResearch firms, government agencies, often involving field surveys and market studiesGovernment offices, data centers, involving data management and reporting

While both roles involve data analysis within government settings, Government Market Research focuses on understanding market and consumer trends to guide policy, whereas Government Data Analysts primarily interpret data to support operational decisions. Both require strong analytical skills and relevant certifications, but their specific focus and work environments differ.

What are the key skills and qualifications needed to thrive in government market research, and why are they important?

Success in Government Market Research requires strong analytical skills, knowledge of government procurement processes, and expertise in data collection and interpretation, often supported by a degree in business, public administration, or a related field. Familiarity with market research software, government databases (such as SAM.gov), and data analysis tools like Excel or SPSS is common. Excellent written and verbal communication, attention to detail, and critical thinking are vital soft skills for conveying findings and making strategic recommendations. These skills enable professionals to deliver actionable insights that inform government decision-making and policy development.

What are some common challenges faced by professionals in government market research, and how can they be addressed?

Professionals in Government Market Research often encounter challenges such as navigating complex regulatory environments, accessing accurate and up-to-date data, and understanding evolving procurement processes. Building strong relationships with government contacts and staying informed about policy changes are key to overcoming these hurdles. Additionally, collaborating closely with internal teams—such as legal, compliance, and sales—helps ensure research findings are actionable and relevant to organizational goals.
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Government Market Research jobs near you
Infographic showing various Government Market Research job openings in the United States as of August 2026, with employment types broken down into 83% Full Time, 13% Part Time, and 4% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $34,999 per year, or $16.8 per hour.

Commercial Marketing, Government

Verily Life Sciences

Dallas, TX • On-site

Full-time

Re-posted 23 days ago

Job description

Who We Are
Verily Health is a data platform and technology company purpose-built to power AI-enabled precision health solutions that accelerate research and improve care for individuals and communities. Uniquely positioned at the intersection of technology, data science, and healthcare, Verily transforms multimodal health data into insights, models, and actions that make healthcare more personalized, predictive, and precise.
Description
Verily Health Inc. is driving a more connected and equitable health system through actionable leadership in data transparency and interoperability. By spearheading initiatives such as the CMS Health Tech Ecosystem Pledge, TEFCA participation, CDC Wastewater Monitoring Program, and the NIH's All of Us Research Program, Verily Health Inc.is building the critical infrastructure required for patient-centric data exchange and next-generation medical breakthroughs.
As the Commercial Marketing Lead for the US Government/Public Sector segment, you are the "Voice of the Buyer". You sit at the critical intersection of product, strategy, and sales, serving as the primary architect for how Verily Health Inc.'s diverse portfolio of capabilities is synthesized into a high-value, cohesive narrative for the US Government market. Your success is measured by commercial velocity and the ability to equip the sales team to build a robust pipeline and effectively close deals to meet sales and revenue targets.
We are prioritizing candidates in the following locations: Dallas, TX, Boston, MA, San Bruno, CA, or Washington DC.
This role partners closely with the US Government Sales Leader and has three main responsibilities:
  • Be the Market & Competitive Intelligence Expert: Creating problem-first messaging and value propositions to present a unified answer to the US Government segment's most pressing challenges through Verily Health Inc.'s solutions and capabilities. Leverage your expertise in the market and competitive landscape to deliver effective, end-to-end sales enablement support and commercial marketing for this segment.
  • Accelerating Sales Motion: Leading segment marketing for US Government sales, developing and owning the end-to-end campaign strategy and activities to drive pipeline generation. Develop effective segment marketing collateral by identifying funnel bottlenecks and developing "pitch-in-a-box" materials and strategic messaging interventions to move deals from discovery to closed-won.
  • Driving US Government Commercial Marketing Strategy: Identifying opportunities and gaps in the product strategy, value proposition, and claims to "win" in this segment. Leverage your deep knowledge of this segment and synthesize customer feedback to influence and inform the product roadmap, coordinating effectively across cross-functional teams.

Responsibilities
  • Become the definitive internal expert on the US Government landscape, including macroeconomic trends, regulatory shifts, and the competitive environment. Define and refine the "Economic Buyer" and "Technical Influencer" personas. Deeply understand the "why" and "how" behind the segment's purchasing decisions to anticipate objections and accelerate the sales cycle.
  • Clearly land buyer segment needs and establish how Verily Health Inc.'s capabilities and solutions directly solve their business needs. Create value propositions that span across Verily's product pillars, positioning our full suite of solutions as a unified answer to segment challenges. Articulate how Verily's solutions reduce complexity and speed up the realization of business outcomes for clients.
  • Develop and maintain the foundational US Government commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators. Tailor this core messaging and content appropriately for all customer pitches and touchpoints.
  • Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel. Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities. Identify high-growth sub-segments and white-space opportunities within the vertical. Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements.
  • Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale. Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.

Qualifications
Minimum Qualifications
  • Bachelor's degree in Business, Marketing, or a related field.
  • Experience: 8-12+ years in Product Marketing (PMM), Commercial Strategy, Management Consulting, or a related Commercial role.
  • Proven experience in B2B HealthTech, US Government, or SaaS. At least 5-7 years of specific experience selling to, marketing to, or working within the US Government vertical is required. Experience specific to HHS (e.g. FDA, CMS, NIH, CDC) is strongly preferred.
  • Demonstrated ability to enable sales or business development teams within complex, multi-stakeholder B2B sales cycles.
  • Act as a strategic advisor to the US Government Sales Lead, providing market signals that help refine the go-to-market approach. Maintain deep subject matter expertise and understanding of Verily Health Inc.'s solutions and capabilities that are sold to this segment, such that you can join customer pitches, speak on industry panels, prep executive talking points, and partner directly with executives and leaders to further the GTM strategy.

Preferred Qualifications
  • Strong comfort with developing and delivering sales and marketing messages to multiple audiences, from C-Suite to engineering levels. Must be excellent in creating high-quality, client facing deliverables in content and presentation.
  • Proactively identify gaps, develop approaches, recommend based on market research, and launch and iterate quickly to drive impact for the sales team, bringing teams along through the process.
  • Experience with streamlining a process and delivering clear documentation, tracking, and training where needed.
  • Ability to use data to justify commercial strategies and measure the impact of marketing activities on the sales pipeline.
  • Proven track record of managing complex, cross-functional projects with high-stakes dependencies (e.g., Legal, Regulatory, Clinical).

Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.
The US base salary range for this full-time position is $149,000 - $223,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Verily Health Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

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