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Google Tag Manager Jobs (NOW HIRING)

YPM, Inc.

Paid Media Manager

Irvine, CA

$132K - $137K/yr

Google Analytics (Universal & GA4), SEMRush, Google Tag Manager. * Experience with bid management and reporting tools. * Strong communication skills with the ability to clearly and effectively ...

The Rockridge Group

Data Engineer

Emeryville, CA · Remote

$132K - $159K/yr

Engineer background * Google Applications/Analytics experience required * Google Search console experience required * Google Tag Manager, merchant account or data studio experience preferred

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How much do google tag manager jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for google tag manager in the United States is $26.35, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $32.69 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals working with Google Tag Manager, and how can they be addressed?

Professionals using Google Tag Manager (GTM) often encounter challenges such as managing complex tag implementations, ensuring data accuracy, and avoiding tag conflicts. It's important to maintain clear documentation and naming conventions to keep containers organized, especially when collaborating with marketing and development teams. Regular testing in GTM's preview and debug mode helps identify issues before tags go live. Staying updated with best practices and collaborating closely with analytics and development teams can help ensure seamless tracking and data collection.

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tool offered by Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code directly. It provides a user-friendly interface where you can add, edit, and disable tags for analytics, conversion tracking, remarketing, and more. Using GTM helps streamline tag management, speeds up implementation, and reduces the need for a developer when making changes to your tracking setup.

What are the key skills and qualifications needed to thrive as a Google Tag Manager Specialist, and why are they important?

To thrive as a Google Tag Manager Specialist, you need expertise in web analytics, JavaScript, and digital marketing concepts, often supported by a relevant degree or certifications like Google Analytics Individual Qualification (GAIQ). Familiarity with Google Tag Manager, Google Analytics, and debugging tools is crucial for implementing and troubleshooting tracking solutions. Strong problem-solving abilities, attention to detail, and effective communication skills help you collaborate with teams and translate business requirements into technical implementations. These skills ensure accurate data collection, actionable insights, and successful digital marketing strategies.

What is the difference between Google Tag Manager vs Data Analyst?

AspectGoogle Tag ManagerData Analyst
Primary RoleImplementing and managing website tags and tracking codesAnalyzing data to generate insights and reports
Required SkillsTag management, basic HTML, JavaScript, analytics toolsData analysis, SQL, Excel, visualization tools
Work EnvironmentDigital marketing, web development teamsBusiness intelligence, marketing, finance teams
CertificationsGoogle Tag Manager Certification, Google AnalyticsGoogle Data Analytics Certificate, SQL certifications

Google Tag Manager focuses on managing website tags and tracking scripts, enabling marketers and developers to implement tracking without code changes. Data Analysts interpret this data to provide insights. While both roles work with analytics, GTM is technical and implementation-focused, whereas Data Analysts analyze data for decision-making.

What cities are hiring for Google Tag Manager jobs? Cities with the most Google Tag Manager job openings:
What states have the most Google Tag Manager jobs? States with the most job openings for Google Tag Manager jobs include:
Infographic showing various Google Tag Manager job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $54,806 per year, or $26.3 per hour.
Analytics Tagging Manager (Google Tag Manager)

Analytics Tagging Manager (Google Tag Manager)

ADT

Boca Raton, FL • On-site

Full-time

Posted 22 days ago

ADT rating

7.1

Company rating: 7.1 out of 10

Based on 135 frontline employees who took The Breakroom Quiz

31st of 100 rated security

Job description

Job Description
Summary:
ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT's digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).
The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.
Duties and Responsibilities:
  • Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
  • Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
  • Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
  • Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
  • Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
  • Validate tagging implementations using tools such as Google Tag Assistant and GA4 DebugView.
  • Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
  • Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
  • Optimize tagging strategies to minimize page load impact and support site performance goals.
  • Support consent management implementations (e.g., TrustArc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
  • Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

Skills and Competencies:
  • 3+ years of hands-on experience managing Google Tag Manager in a production environment.
  • Deep knowledge of GTM architecture, features, and best practices.
  • Strong understanding of data layer concepts and implementation.
  • Extensive experience with GA4 and modern analytics frameworks.
  • Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
  • Proficiency in JavaScript and HTML.

Minimum Qualifications:
Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.
Preferred Qualifications:
  • Strong analytical, problem-solving, and troubleshooting skills.
  • Excellent communication and documentation skills.
  • Ability to work independently while collaborating effectively across teams.
  • Experience supporting eCommerce implementations and KPIs.
  • Familiarity with custom scripts and integrations.
  • Knowledge of SQL or other data querying languages.
  • Front-end and/or back-end development experience.

Location: Our office follows a 4 days onsite and 1 day remote schedule.
Travel:
  • No travel required

What ADT employees say

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About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874

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