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Google Tag Manager Jobs (NOW HIRING)

AKC

Sr. Business Intelligence Analyst

Manhattan, NY · On-site

$100K - $111K/yr

This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...

Americaneagle.com

Analytics Specialist

Des Plaines, IL · On-site

$65K - $85K/yr

Setting up and maintaining Google Analytics 4 and Google Tag Manager for accurate data collection. * Designing and implementing Looker Studio dashboards for clear, actionable reporting. * Advising ...

Respage

Paid Media Account Manager

Philadelphia, PA · On-site

$70K - $85K/yr

Own the Tracking Configure and troubleshoot conversion tracking through Google Analytics 4 and Google Tag Manager. Validate that the data flowing into reports accurately reflects what's happening in ...

Respage

Paid Media Account Manager

Philadelphia, PA · Remote

Own the Tracking Configure and troubleshoot conversion tracking through Google Analytics 4 and Google Tag Manager. Validate that the data flowing into reports accurately reflects what's happening in ...

Adswerve, Inc

Senior Consultant 2, Analytics

OR · On-site +1

$95K - $110K/yr

The ideal candidate will have strong Google Analytics 4 360 and Google Tag Manager implementation and large-scale engagement experience.. Experience working with a Google partner consultancy that ...

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How much do google tag manager jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for google tag manager in the United States is $26.35, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $32.69 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals working with Google Tag Manager, and how can they be addressed?

Professionals using Google Tag Manager (GTM) often encounter challenges such as managing complex tag implementations, ensuring data accuracy, and avoiding tag conflicts. It's important to maintain clear documentation and naming conventions to keep containers organized, especially when collaborating with marketing and development teams. Regular testing in GTM's preview and debug mode helps identify issues before tags go live. Staying updated with best practices and collaborating closely with analytics and development teams can help ensure seamless tracking and data collection.

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tool offered by Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code directly. It provides a user-friendly interface where you can add, edit, and disable tags for analytics, conversion tracking, remarketing, and more. Using GTM helps streamline tag management, speeds up implementation, and reduces the need for a developer when making changes to your tracking setup.

What are the key skills and qualifications needed to thrive as a Google Tag Manager Specialist, and why are they important?

To thrive as a Google Tag Manager Specialist, you need expertise in web analytics, JavaScript, and digital marketing concepts, often supported by a relevant degree or certifications like Google Analytics Individual Qualification (GAIQ). Familiarity with Google Tag Manager, Google Analytics, and debugging tools is crucial for implementing and troubleshooting tracking solutions. Strong problem-solving abilities, attention to detail, and effective communication skills help you collaborate with teams and translate business requirements into technical implementations. These skills ensure accurate data collection, actionable insights, and successful digital marketing strategies.

What is the difference between Google Tag Manager vs Data Analyst?

AspectGoogle Tag ManagerData Analyst
Primary RoleImplementing and managing website tags and tracking codesAnalyzing data to generate insights and reports
Required SkillsTag management, basic HTML, JavaScript, analytics toolsData analysis, SQL, Excel, visualization tools
Work EnvironmentDigital marketing, web development teamsBusiness intelligence, marketing, finance teams
CertificationsGoogle Tag Manager Certification, Google AnalyticsGoogle Data Analytics Certificate, SQL certifications

Google Tag Manager focuses on managing website tags and tracking scripts, enabling marketers and developers to implement tracking without code changes. Data Analysts interpret this data to provide insights. While both roles work with analytics, GTM is technical and implementation-focused, whereas Data Analysts analyze data for decision-making.

What cities are hiring for Google Tag Manager jobs? Cities with the most Google Tag Manager job openings:
What states have the most Google Tag Manager jobs? States with the most job openings for Google Tag Manager jobs include:
Infographic showing various Google Tag Manager job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $54,806 per year, or $26.3 per hour.

Sr. Business Intelligence Analyst

AKC

Manhattan, NY • On-site

$100K - $111K/yr

Full-time

Posted 23 days ago

Job description

Position Summary:
This is a hybrid position that requires a minimum of 3 days per week in either our NY city office or Raleigh NC office.
The American Kennel Club is seeking a Senior Business Intelligence Analyst. This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to provide data, insights, and visualizations to internal stakeholders. In this role you will work closely with stakeholders, BI team members, database administrators, and IT web and software engineers to collect requirements, design tagging solutions, implement tags, validate data, and establish APIs in coordination with a SQL Engineer. Additional key functions include Tableau dashboard design, ad hoc analyses, involvement in user data collection and compliance, and paid marketing conversion analysis.
Primary Job Duties:
  • Own maintenance, growth, and architecture of AKC Google Analytics and Google Tag Manager
  • Establish yourself as the company specialist and subject matter expert in web tracking methodology and solutions
  • Drive end-to-end visibility of user web and conversion behavior by developing scalable front-end tagging solutions to AKC web properties, integrating web data with back-end sales tables, and architecting event-level data collection
  • Collaborate with the Director of Data Governance and IT teams to ensure effective testing, tracking, and upkeep of cookie banners and user consent across digital properties. - Provide QA and validation of web data and tags across the user lifecycle, collaborating closely with BI and IT teams
  • Create dashboards and provide ad hoc analyses to internal stakeholders
  • Evaluate, test, and collaborate on the implementation of APIs for BI team use
  • Effectively communicate methods, results, and data conclusions to stakeholders, including senior executives

Required Skills, Specialized Knowledge and Competency Requirements:
  • Strong working knowledge in SQL (required)
  • Experience writing JavaScript for GTM tags (preferred)
  • Prior experience in designing, implementing, or validating Google Tag Manager solutions on web properties
  • Prior experience in validating and analyzing Google Analytics data across multiple platforms (GTM, GA4, BigQuery, SQL)
  • Strong understanding of UTMs and marketing best practices
  • Prior experience with data visualization tools such as Tableau (preferred), Looker, Power BI
  • Keen attention to detail and documentation processes
  • Team player with the ability to collaborate with technical and non-technical stakeholders to design and implement solutions
  • Bachelor's Degree (Master's preferred) with 3-5 years of experience in data analytics, marketing analytics, business intelligence or related field

The salary range in New York City for this position is $100,000 - $111,000/year; however, salary offered may vary depending on skill, experience, job-related knowledge and location.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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