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Google Analytics Specialist Jobs (NOW HIRING)

Responsibilities : • Own and manage Google Tag Manager and analytics instrumentation across our website and applications • Configure, maintain, and document GA4 events, parameters, and ...

Google Ads Specialist

Troy, MI · On-site

$15 - $35/hr

The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns ... Keyword Research and Analysis skills * Experience with Google Analytics and Google Ads REQUIRED

The Senior eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate ... Experience with web analytics tools such as Google Analytics, IBM, or Adobe * Knowledge of SQL or ...

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How much do google analytics specialist jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for google analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Google Analytics Specialist?

Succeeding as a Google Analytics Specialist requires strong analytical skills, expertise in digital marketing metrics, and experience with web analytics platforms. Familiarity with Google Analytics, Google Tag Manager, and certification in Google Analytics (such as Google Analytics Individual Qualification) are highly valued. Attention to detail, problem-solving, and effective communication are crucial soft skills for interpreting data and presenting insights to stakeholders. Mastery of these skills enables specialists to drive data-informed decisions that enhance online performance and marketing effectiveness.

What is a Google Analytics Specialist?

A Google Analytics Specialist is responsible for setting up, managing, and analyzing website data using Google Analytics. They track key metrics, interpret user behavior, and generate reports to help businesses make data-driven decisions. Their role often involves configuring tags, setting up goals, and integrating Google Analytics with other tools like Google Tag Manager. They help optimize marketing campaigns, improve website performance, and ensure accurate data collection.

What are the typical day-to-day responsibilities of a Google Analytics Specialist?

A Google Analytics Specialist’s daily responsibilities often include setting up and configuring analytics tracking, monitoring website traffic patterns, and generating reports to highlight key trends and opportunities. You’ll regularly collaborate with marketing, content, and development teams to implement tracking solutions and optimize campaigns based on data insights. Troubleshooting data discrepancies, maintaining data integrity, and staying updated on new analytics features are also important parts of the role. This position offers a dynamic mix of independent data analysis and cross-functional teamwork, making it both challenging and rewarding for those interested in data-driven decision making.

More about Google Analytics Specialist jobs
What cities are hiring for Google Analytics Specialist jobs? Cities with the most Google Analytics Specialist job openings:
What are the most commonly searched types of Google Analytics Specialist jobs? The most popular types of Google Analytics Specialist jobs are:
What states have the most Google Analytics Specialist jobs? States with the most job openings for Google Analytics Specialist jobs include:
Infographic showing various Google Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

Web Analytics Specialist

Discovery Senior Living

Bonita Springs, FL • On-site

Full-time

Re-posted 28 days ago


Discovery Senior Living rating

6.1

Company rating: 6.1 out of 10

Based on 74 frontline employees who took The Breakroom Quiz

120th of 239 rated social care providers


Job description

Job Summary:
Discovery Senior Living is seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of their tracking ecosystem. The role involves managing Google Tag Manager, ensuring data flow between websites and advertising platforms, and driving Google Analytics 4 setups and migrations for accurate data reporting.
Responsibilities:
• Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
• Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance.
• Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.
• Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
• Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
• Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.
• Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking.
• Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
• Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.
• Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
• Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.
• Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance.
• Manage Google Search Console API connections for advanced SEO data extraction and reporting.
Qualifications:
Required:
• Advanced proficiency in GTM (Web & Server-Side) and GA4.
• Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
• Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
• Strong understanding of UTM parameters and data layering to ensure high-quality reporting.
• Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
• Capacity to function in a fast-paced, high-pressure environment.
• Strong time management and multitasking skills with the ability to prioritize tasks.
• Ability to follow and take direction and feedback.
• Ability to build relationships and articulate ideas well with a keen attention to detail.
• Critical thinking and problem-solving skills.
• Ability to work with teams and collaborate.
• Above average communication skills.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Excellent writing, grammar, editing, copywriting and presentation skills required.
• Ability to multi-task in a fast-paced environment.
Preferred:
• Experience with a variety of Marketing Automation and CMS systems a plus.
Company:
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services. Founded in 1991, the company is headquartered in Bonita Springs, USA, with a team of 10001+ employees. The company is currently Late Stage.

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