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How much do google analytics specialist jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for google analytics specialist in the United States is $45.73, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $51.68 per hour, depending on experience, location, and employer.

What is a Google Analytics Specialist?

A Google Analytics Specialist is responsible for setting up, managing, and analyzing website data using Google Analytics. They track key metrics, interpret user behavior, and generate reports to help businesses make data-driven decisions. Their role often involves configuring tags, setting up goals, and integrating Google Analytics with other tools like Google Tag Manager. They help optimize marketing campaigns, improve website performance, and ensure accurate data collection.

What are the typical day-to-day responsibilities of a Google Analytics Specialist?

A Google Analytics Specialist’s daily responsibilities often include setting up and configuring analytics tracking, monitoring website traffic patterns, and generating reports to highlight key trends and opportunities. You’ll regularly collaborate with marketing, content, and development teams to implement tracking solutions and optimize campaigns based on data insights. Troubleshooting data discrepancies, maintaining data integrity, and staying updated on new analytics features are also important parts of the role. This position offers a dynamic mix of independent data analysis and cross-functional teamwork, making it both challenging and rewarding for those interested in data-driven decision making.

What are the key skills and qualifications needed to thrive as a Google Analytics Specialist?

Succeeding as a Google Analytics Specialist requires strong analytical skills, expertise in digital marketing metrics, and experience with web analytics platforms. Familiarity with Google Analytics, Google Tag Manager, and certification in Google Analytics (such as Google Analytics Individual Qualification) are highly valued. Attention to detail, problem-solving, and effective communication are crucial soft skills for interpreting data and presenting insights to stakeholders. Mastery of these skills enables specialists to drive data-informed decisions that enhance online performance and marketing effectiveness.

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Infographic showing various Google Analytics Specialist job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $95,120 per year, or $45.7 per hour.

Marketing Analytics Specialist

AmeriPharma

Laguna Hills, CA • On-site

$85K - $100K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 11 days ago


Job description

About AmeriPharma

AmeriPharma is a rapidly growing healthcare company where you will have the opportunity to contribute to our joint success on a daily basis. We value new ideas, creativity, and productivity. We like people who are passionate about their roles and people who like to grow and change as the company evolves.


AmeriPharma’s Benefits

  • Full benefits package including medical, dental, vision, life that fits your lifestyle and goals
  • Great pay and general compensation structures
  • Employee assistance program to assist with mental health, legal questions, financial counseling etc.
  • Comprehensive PTO and sick leave options
  • 401k program
  • Plenty of opportunities for growth and advancement
  • Company sponsored outings and team-building events
  • Casual Fridays


Job Summary

The Marketing Analytics Specialist executes facts-based analysis and reporting that unearths actionable insights and drives decision-making across the marketing department. This position is responsible for executing best practices for tracking and data collection for marketing performance. The Marketing Analytics Specialist will also be responsible for visualizing our data by generating reports and dashboards in Tableau that will inform strategic and tactical optimizations and decisions. You’ll take ownership of the entire analytics workflow—from data collection and integration to visualization and insight generation. This position will work closely with others on the marketing team to identify areas that can produce the greatest impact.


Schedule Details

  • Location: On-site at one of our office locations (Laguna Hills or Beverly Hills, CA) 
  • Hours: Monday-Friday, 9:00AM-5:30PM 


Duties and Responsibilities

  • Lead the development of marketing performance tracking systems from end to end—including data collection, transformation, reporting, and analysis.
  • Partner with the marketing and engineering teams to build end-to-end tracking, measurement, and visualization of marketing performance.
  • Independently gather, aggregate, and analyze media and marketing data to provide meaningful insights and actionable recommendations for marketing team and pharmacy operations.
  • Manipulate, analyze, and interpret large datasets from multiple sources, including native media platforms and third-party data sources.
  • Build and maintain dashboards using tools like Looker Studio, Tableau, or Power BI to visualize marketing KPIs across campaigns and channels.
  • Create custom reports and automate recurring reporting tasks, reducing manual work and improving efficiency.
  • Develop a deep understanding of business goals and proactively identify opportunities for optimization and testing.
  • Guide the team on measurement strategy and ensure consistent, clean, and accurate data collection across platforms.
  • Working daily with business intelligence and analytics software such as Tableau, Looker Studio or Microsoft Power BI.
  • Spot opportunities to implement new methodologies, tools, and processes to improve marketing analytics.
  • Monitor digital marketing trends and benchmarks to support innovation and strategic planning.


Required Qualifications

  • Proven ability to take initiative and work independently—self-starter mindset with a track record of building analytics solutions from the ground up.
  • Experience building dashboards and reporting systems using Looker Studio, Tableau, or Microsoft Power BI
  • Excellent organizational skills and attention to detail.
  • Knowledge of SQL and Python.
  • Advanced skills in data visualization, modeling, and storytelling.
  • Knowledge of modern data software, trends and practices.
  • Strong knowledge of modern analytics tools and platforms such as Looker Studio, BigQuery, Tableau, or Microsoft Power BI.
  • Strong analytical and critical thinking skills with the ability to translate complex data into actionable insights.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Clear, confident communicator with strong presentation skills.
  • Proficient with Google Workspace.
  • Comfortable navigating ambiguity and proactively seeking out solutions and opportunities.


Education and Experience Requirements

  • Bachelor’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field
  • 2–4 years of hands-on experience in a marketing analytics, data analysis, or business intelligence role
  • Experience working with large datasets, especially using SQL and tools like BigQuery


Preferred Qualifications

  • Google Analytics 4 Certification
  • Tableau Certifications
  • Experience with Google Tag Manager and/or other tagging frameworks
  • Familiarity with marketing attribution models and A/B testing methodologies
  • Previous experience working closely with both marketing and engineering teams
  • Experience in a healthcare, pharmacy, or regulated industry is a plus
  • Strong understanding of digital marketing channels (e.g., paid search, display, social, email)
  • Stay up-to-date with the latest in AI tools, and have a good understanding of when and how to apply them to business analytics use cases. 


AmeriPharma’s Mission Statement 

Our goal is to achieve superior clinical and economic outcomes while maintaining the utmost compassion and care for our patients. It is our joint and individual responsibility daily to demonstrate to outpatients, prescribers, colleagues, and others that We Care!


Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is continuously required to sit and talk or hear. While performing the duties of this job, the employee is continuously required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and the ability to adjust focus. 


EEO Statement 

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The duties and responsibilities of this position are subject to change and other duties may be assigned or removed at any time. AmeriPharma values diversity in its workforce and is proud to be an AAP/EEO employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, age, protected veteran status, or on the basis of disability or any other legally protected class.