The role involves managing Google Tag Manager, ensuring data flow between websites and advertising ... Analytics 4 setups and migrations for accurate data reporting. Responsibilities : • Manage the ...
The role involves managing Google Tag Manager, ensuring data flow between websites and advertising ... Analytics 4 setups and migrations for accurate data reporting. Responsibilities : • Manage the ...
Digital Analytics Specialist
Orem, UT · On-site
Responsibilities : • Own and manage Google Tag Manager and analytics instrumentation across our website and applications • Configure, maintain, and document GA4 events, parameters, and ...
Digital Analytics Specialist
Orem, UT · On-site
Responsibilities : • Own and manage Google Tag Manager and analytics instrumentation across our website and applications • Configure, maintain, and document GA4 events, parameters, and ...
We are seeking an experienced Adobe SiteCatalyst Expert (Adobe Analytics Specialist) to join our ... Experience with other analytics tools such as Google Analytics, Mixpanel, or Amplitude.
We are seeking an experienced Adobe SiteCatalyst Expert (Adobe Analytics Specialist) to join our ... Experience with other analytics tools such as Google Analytics, Mixpanel, or Amplitude.
We are seeking an experienced Adobe SiteCatalyst Expert (Adobe Analytics Specialist) to join our ... Experience with other analytics tools such as Google Analytics, Mixpanel, or Amplitude.
We are seeking an experienced Adobe SiteCatalyst Expert (Adobe Analytics Specialist) to join our ... Experience with other analytics tools such as Google Analytics, Mixpanel, or Amplitude.
Digital Marketing Analytics Specialist
Pomona, CA · On-site
$5.8K - $6.1K/mo
Digital Marketing Analytics Specialist Apply now Job no: 555750 Work type: Staff Location: Pomona ... Working closely with the IT team, set up conversion goals and experiments on Google Analytics ...
Digital Marketing Analytics Specialist
Pomona, CA · On-site
$5.8K - $6.1K/mo
Digital Marketing Analytics Specialist Apply now Job no: 555750 Work type: Staff Location: Pomona ... Working closely with the IT team, set up conversion goals and experiments on Google Analytics ...
PAID SEARCH & ANALYTICS SPECIALIST
Chicago, IL · On-site +1
OVERVIEW We are looking for a detail-oriented Paid Search & Analytics Specialist to support the ... KEY RESPONSIBILITIES GOOGLE ADS & OTHER PAID CHANNEL MANAGEMENT * Build, manage, and optimize ...
PAID SEARCH & ANALYTICS SPECIALIST
Chicago, IL · On-site +1
OVERVIEW We are looking for a detail-oriented Paid Search & Analytics Specialist to support the ... KEY RESPONSIBILITIES GOOGLE ADS & OTHER PAID CHANNEL MANAGEMENT * Build, manage, and optimize ...
Web Analytics Specialist
$52K - $65K/yr
POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead ... Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all ...
Quick apply
Web Analytics Specialist
$52K - $65K/yr
POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead ... Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all ...
Web Analytics Specialist
Bonita Springs, FL · On-site +1
$52K - $65K/yr
POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead ... Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all ...
Web Analytics Specialist
Bonita Springs, FL · On-site +1
$52K - $65K/yr
POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead ... Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all ...
Public Information Specialist 2 (Digital Content) - VID 220728
Manhattan, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... Expert understanding of Google Analytics (GA4) and using it to make informed decisions. Proficiency ...
Public Information Specialist 2 (Digital Content) - VID 220728
Manhattan, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... Expert understanding of Google Analytics (GA4) and using it to make informed decisions. Proficiency ...
POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead ... Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all ...
POSITION SUMMARY We are seeking a highly technical Digital Measurement & Tagging Specialist to lead ... Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all ...
Public Information Specialist 2 (Digital Content) - VID 220727
Albany, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... Expert understanding of Google Analytics (GA4) and using it to make informed decisions. Proficiency ...
Public Information Specialist 2 (Digital Content) - VID 220727
Albany, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... Expert understanding of Google Analytics (GA4) and using it to make informed decisions. Proficiency ...
Digital Marketing Analytics Specialist
Pomona, CA · On-site
$5.8K - $6.1K/mo
Digital Marketing Analytics Specialist Apply now Job no: 555750 Work type: Staff Location: Pomona ... Working closely with the IT team, set up conversion goals and experiments on Google Analytics ...
Digital Marketing Analytics Specialist
Pomona, CA · On-site
$5.8K - $6.1K/mo
Digital Marketing Analytics Specialist Apply now Job no: 555750 Work type: Staff Location: Pomona ... Working closely with the IT team, set up conversion goals and experiments on Google Analytics ...
Digital Marketing Analytics Specialist
Pomona, CA · On-site
$5.8K - $6.1K/mo
Digital Marketing Analytics Specialist Apply now Job no: 555750 Work type: Staff Location: Pomona ... Working closely with the IT team, set up conversion goals and experiments on Google Analytics ...
Digital Marketing Analytics Specialist
Pomona, CA · On-site
$5.8K - $6.1K/mo
Digital Marketing Analytics Specialist Apply now Job no: 555750 Work type: Staff Location: Pomona ... Working closely with the IT team, set up conversion goals and experiments on Google Analytics ...
Google Ads Specialist
Troy, MI · On-site
$15 - $35/hr
The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns ... Keyword Research and Analysis skills * Experience with Google Analytics and Google Ads REQUIRED
Quick apply
Google Ads Specialist
Troy, MI · On-site
$15 - $35/hr
The Google Ads Specialist will be responsible for managing and optimizing Google Ads campaigns ... Keyword Research and Analysis skills * Experience with Google Analytics and Google Ads REQUIRED
WEB ANALYTICS SPECIALIST
Philadelphia, PA · On-site
Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager platforms, and related GA-based tools and platforms * Knowledge of R (programming language) for ...
WEB ANALYTICS SPECIALIST
Philadelphia, PA · On-site
Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager platforms, and related GA-based tools and platforms * Knowledge of R (programming language) for ...
WEB ANALYTICS SPECIALIST
Philadelphia, PA · On-site
Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager platforms, and related GA-based tools and platforms * Knowledge of R (programming language) for ...
WEB ANALYTICS SPECIALIST
Philadelphia, PA · On-site
Specific expertise in advanced Google Analytics configuration and reporting, Google Tag Manager platforms, and related GA-based tools and platforms * Knowledge of R (programming language) for ...
The Senior eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate ... Experience with web analytics tools such as Google Analytics, IBM, or Adobe * Knowledge of SQL or ...
The Senior eCommerce Analytics Specialist supports Cornerstone Brands (Ballard Designs, Frontgate ... Experience with web analytics tools such as Google Analytics, IBM, or Adobe * Knowledge of SQL or ...
Website Support, WordPress, Google Analytics ,
Manhattan, NY · On-site
$35/hr
The Specialist will serve as a primary point of contact for website-related questions and technical ... leveraging Google Analytics to track audience engagement, marketing campaign results, and key ...
Website Support, WordPress, Google Analytics ,
Manhattan, NY · On-site
$35/hr
The Specialist will serve as a primary point of contact for website-related questions and technical ... leveraging Google Analytics to track audience engagement, marketing campaign results, and key ...
Public Information Specialist 2 (Digital Content) - VID 220728
Manhattan, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... of Google Analytics (GA4) and using it to make informed decisions. • Proficiency in GA4, Google ...
Public Information Specialist 2 (Digital Content) - VID 220728
Manhattan, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... of Google Analytics (GA4) and using it to make informed decisions. • Proficiency in GA4, Google ...
Public Information Specialist 2 (Digital Content) - VID 220727
Albany, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... of Google Analytics (GA4) and using it to make informed decisions. • Proficiency in GA4, Google ...
Public Information Specialist 2 (Digital Content) - VID 220727
Albany, NY · On-site
$86K - $109K/yr
The Public Information Specialist 2 (Digital Content) will function as the Analytics Specialist ... of Google Analytics (GA4) and using it to make informed decisions. • Proficiency in GA4, Google ...
Google Analytics Specialist information
See salary details
$21.15 - $26.81
1% of jobs
$26.81 - $32.47
19% of jobs
$33.81 is the 25th percentile. Wages below this are outliers.
$32.47 - $38.13
19% of jobs
The median wage is $40.37 / hr.
$38.13 - $43.79
26% of jobs
$49.30 is the 75th percentile. Wages above this are outliers.
$43.79 - $49.45
10% of jobs
$49.45 - $55.11
11% of jobs
$55.11 - $60.77
8% of jobs
$60.77 - $66.43
4% of jobs
$66.43 - $72.09
0% of jobs
$72.09 - $77.75
2% of jobs
$77.75 - $83.41
0% of jobs
$21
$45
$83
How much do google analytics specialist jobs pay per hour?
What are the key skills and qualifications needed to thrive as a Google Analytics Specialist?
Succeeding as a Google Analytics Specialist requires strong analytical skills, expertise in digital marketing metrics, and experience with web analytics platforms. Familiarity with Google Analytics, Google Tag Manager, and certification in Google Analytics (such as Google Analytics Individual Qualification) are highly valued. Attention to detail, problem-solving, and effective communication are crucial soft skills for interpreting data and presenting insights to stakeholders. Mastery of these skills enables specialists to drive data-informed decisions that enhance online performance and marketing effectiveness.
What is a Google Analytics Specialist?
A Google Analytics Specialist is responsible for setting up, managing, and analyzing website data using Google Analytics. They track key metrics, interpret user behavior, and generate reports to help businesses make data-driven decisions. Their role often involves configuring tags, setting up goals, and integrating Google Analytics with other tools like Google Tag Manager. They help optimize marketing campaigns, improve website performance, and ensure accurate data collection.
What are the typical day-to-day responsibilities of a Google Analytics Specialist?
A Google Analytics Specialist’s daily responsibilities often include setting up and configuring analytics tracking, monitoring website traffic patterns, and generating reports to highlight key trends and opportunities. You’ll regularly collaborate with marketing, content, and development teams to implement tracking solutions and optimize campaigns based on data insights. Troubleshooting data discrepancies, maintaining data integrity, and staying updated on new analytics features are also important parts of the role. This position offers a dynamic mix of independent data analysis and cross-functional teamwork, making it both challenging and rewarding for those interested in data-driven decision making.

Full-time
Re-posted 28 days ago
Discovery Senior Living rating
6.1
Based on 74 frontline employees who took The Breakroom Quiz
120th of 239 rated social care providers
Job description
Discovery Senior Living is seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of their tracking ecosystem. The role involves managing Google Tag Manager, ensuring data flow between websites and advertising platforms, and driving Google Analytics 4 setups and migrations for accurate data reporting.
Responsibilities:
• Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
• Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance.
• Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.
• Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
• Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
• Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.
• Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking.
• Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
• Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.
• Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
• Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.
• Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance.
• Manage Google Search Console API connections for advanced SEO data extraction and reporting.
Qualifications:
Required:
• Advanced proficiency in GTM (Web & Server-Side) and GA4.
• Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
• Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
• Strong understanding of UTM parameters and data layering to ensure high-quality reporting.
• Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
• Capacity to function in a fast-paced, high-pressure environment.
• Strong time management and multitasking skills with the ability to prioritize tasks.
• Ability to follow and take direction and feedback.
• Ability to build relationships and articulate ideas well with a keen attention to detail.
• Critical thinking and problem-solving skills.
• Ability to work with teams and collaborate.
• Above average communication skills.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
• Ability to deal with problems involving several concrete variables in standardized situations.
• Excellent writing, grammar, editing, copywriting and presentation skills required.
• Ability to multi-task in a fast-paced environment.
Preferred:
• Experience with a variety of Marketing Automation and CMS systems a plus.
Company:
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services. Founded in 1991, the company is headquartered in Bonita Springs, USA, with a team of 10001+ employees. The company is currently Late Stage.
What Discovery Senior Living employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Discovery Senior Living
Sourced by ZipRecruiter
Industry
Real estate
Company size
5,001 - 10,000 Employees
Headquarters location
Bonita Springs, FL, US
Year founded
1991