| Aspect | Google Ad | PPC Specialist |
|---|
| Credentials | Google Ads Certification | Google Ads Certification, other digital marketing certifications |
| Work Environment | Digital marketing agencies, in-house marketing teams | Marketing agencies, in-house teams, freelance |
| Primary Focus | Creating and managing Google Ads campaigns | Managing paid advertising across platforms, including Google Ads |
Google Ad refers specifically to managing Google Ads campaigns, while a PPC Specialist handles paid advertising across multiple platforms, including Google Ads. The roles overlap in skills and certifications but differ in scope and platform focus.