Senior Manager, Market Strategy & Go-to-Market About PROENERGY PROENERGY is an engineering, R&D, and manufacturing powerhouse. The company addresses every need for fast-start power generation ...
Senior Manager, Market Strategy & Go-to-Market About PROENERGY PROENERGY is an engineering, R&D, and manufacturing powerhouse. The company addresses every need for fast-start power generation ...
Go-To-Market Lead
$145K - $175K/yr
Marketing About the Company Deathcare is a $20B market in everybody's blindspot. It touches every ... they go * Position and package a new offering, funerals among them, and take it from concept to ...
Go-To-Market Lead
$145K - $175K/yr
Marketing About the Company Deathcare is a $20B market in everybody's blindspot. It touches every ... they go * Position and package a new offering, funerals among them, and take it from concept to ...
The Manager, Go-To-Market Operations owns and drives critical path operations and logistics that enable the Brand to be Go-To-Market ready. This role leads the planning and delivery of key milestones ...
The Manager, Go-To-Market Operations owns and drives critical path operations and logistics that enable the Brand to be Go-To-Market ready. This role leads the planning and delivery of key milestones ...
Go-To-Market Analyst
Seattle, WA · On-site
The Revenue Operations team sits at the center of PitchBook's go-to-market engine, translating data into the insights that power strategic decisions across Sales, Marketing, Customer Success, and ...
Go-To-Market Analyst
Seattle, WA · On-site
The Revenue Operations team sits at the center of PitchBook's go-to-market engine, translating data into the insights that power strategic decisions across Sales, Marketing, Customer Success, and ...
Senior Manager, Market Strategy amp; Go-to-Market About PROENERGY PROENERGY is an engineering, R amp;D, and manufacturing powerhouse. The company addresses every need for fast-start power generation ...
Senior Manager, Market Strategy amp; Go-to-Market About PROENERGY PROENERGY is an engineering, R amp;D, and manufacturing powerhouse. The company addresses every need for fast-start power generation ...
An overview of this role As Principal Program Manager, Go-To-Market, you own two equal pillars of go-to-market execution for Product & Technical Marketing (PTM). First, you are the strategic and ...
An overview of this role As Principal Program Manager, Go-To-Market, you own two equal pillars of go-to-market execution for Product & Technical Marketing (PTM). First, you are the strategic and ...
The Go-to-Market (GTM) Operations Manager , will play a key role in enabling Vertex's growth by ensuring that sales processes, systems, and data are managed with consistency, accuracy, and ...
The Go-to-Market (GTM) Operations Manager , will play a key role in enabling Vertex's growth by ensuring that sales processes, systems, and data are managed with consistency, accuracy, and ...
Director, Go-To-Market
Santa Clara, CA · On-site
This is a leadership role with a broad scope and team management responsibility. We need a talented ... Design Go-To-Market programs/ sales plays for Network Security e.g., takeout programs, net new logo ...
Director, Go-To-Market
Santa Clara, CA · On-site
This is a leadership role with a broad scope and team management responsibility. We need a talented ... Design Go-To-Market programs/ sales plays for Network Security e.g., takeout programs, net new logo ...
Global Go-To-Market Sourcer
Austin, TX · On-site
... go to market organization, with primary responsibility for Public Sector, including SLED and ... Highly organized and comfortable managing global searches across regions and time zones
Global Go-To-Market Sourcer
Austin, TX · On-site
... go to market organization, with primary responsibility for Public Sector, including SLED and ... Highly organized and comfortable managing global searches across regions and time zones
Fraud & Risk Go To Market Specialist
Denver, CO · On-site
$55 - $57/hr
Fraud & Risk Go To Market Specialist Contract Duration : 6 months with the possibility for ... Manage an external agency engagement, funded via marketing budget, to produce client-ready ...
Fraud & Risk Go To Market Specialist
Denver, CO · On-site
$55 - $57/hr
Fraud & Risk Go To Market Specialist Contract Duration : 6 months with the possibility for ... Manage an external agency engagement, funded via marketing budget, to produce client-ready ...
Director, Go-To-Market Strategy
Nashville, TN · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Nashville, TN · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
... to participate in the global market. Founded by seasoned experts from the payments and tech ... Integrate AI tools with our CRM, proposal, and knowledge management systems. * Prototype quickly ...
... to participate in the global market. Founded by seasoned experts from the payments and tech ... Integrate AI tools with our CRM, proposal, and knowledge management systems. * Prototype quickly ...
Go-to-Market (GTM) Lead
Manhattan, NY · On-site
Partner Management & Governance • Establish a governance framework to manage the alliance ... go-to-market leadership. • Experience working with data platforms, customer data technologies ...
Go-to-Market (GTM) Lead
Manhattan, NY · On-site
Partner Management & Governance • Establish a governance framework to manage the alliance ... go-to-market leadership. • Experience working with data platforms, customer data technologies ...
Director, Go-To-Market Strategy
Austin, TX · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Austin, TX · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Partner Management & Governance Establish a governance framework to manage the alliance ... go-to-market leadership. Experience working with data platforms, customer data technologies, CRM, ...
Partner Management & Governance Establish a governance framework to manage the alliance ... go-to-market leadership. Experience working with data platforms, customer data technologies, CRM, ...
Director, Go-To-Market Strategy
Boston, MA · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Boston, MA · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Little Falls, NJ · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Little Falls, NJ · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Philadelphia, PA · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Director, Go-To-Market Strategy
Philadelphia, PA · On-site +1
$197K - $302K/yr
Aprio's Go-to-Market (GTM) organization sets and drives execution of the firm's growth strategy ... Drive execution rigor by developing reporting and analytics used to track and manage progress of ...
Strong project management skills and driven to own several initiatives at once with a strongtrack ... Go to Market Team is a newly established function responsible for turning insight into ...
Strong project management skills and driven to own several initiatives at once with a strongtrack ... Go to Market Team is a newly established function responsible for turning insight into ...
... go-to-market motion ... Enterprise Account Executives, BDRs, Customer Success, Account Management, and, over time, Partners.
... go-to-market motion ... Enterprise Account Executives, BDRs, Customer Success, Account Management, and, over time, Partners.
Go To Market Manager information
See salary details
$33K - $43.2K
4% of jobs
$43.2K - $53.5K
13% of jobs
$59.1K is the 25th percentile. Wages below this are outliers.
$53.5K - $63.7K
15% of jobs
$63.7K - $73.9K
15% of jobs
The median wage is $76.1K / yr.
$73.9K - $84.1K
17% of jobs
$93K is the 75th percentile. Wages above this are outliers.
$84.1K - $94.4K
14% of jobs
$94.4K - $104.6K
9% of jobs
$104.6K - $114.8K
5% of jobs
$114.8K - $125K
4% of jobs
$125K - $135.3K
2% of jobs
$135.3K - $145.5K
2% of jobs
$33K
$83.5K
$145.5K
How much do go to market manager jobs pay per year?
As of Sep 10, 2026, the average yearly pay for go to market manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.
What is the difference between Go To Market Manager vs Product Manager?
| Aspect | Go To Market Manager | Product Manager |
|---|---|---|
| Primary Focus | Launching products/services, market entry strategies | Product development, feature prioritization |
| Required Skills | Marketing, sales, cross-functional coordination | Product lifecycle, user experience, technical understanding |
| Work Environment | Marketing teams, sales, business development | Engineering, design, product teams |
| Industry Usage | Common in tech, consumer goods, SaaS | Common in tech, software, hardware |
The Go To Market Manager primarily focuses on launching products and entering new markets, coordinating marketing and sales efforts. In contrast, the Product Manager oversees product development, features, and user experience. While both roles require cross-functional collaboration, their core responsibilities differ, with the Go To Market Manager emphasizing market strategy and the Product Manager emphasizing product design and functionality.
What does a go-to-market manager do?
A go-to-market manager is responsible for developing and executing strategies to launch products or services, coordinate marketing, sales, and product teams, and ensure successful market entry. They analyze market trends, customer needs, and competitive landscapes to optimize product positioning and drive revenue growth. Strong project management and communication skills are essential in this role.
What cities are hiring for Go To Market Manager jobs?
Cities with the most Go To Market Manager job openings:
What states have the most Go To Market Manager jobs?
States with the most job openings for Go To Market Manager jobs include:
What are popular job titles related to Go To Market Manager jobs?
For Go To Market Manager jobs, the most frequently searched job titles are:
Senior Manager, Market Strategy & Go-to-Market
Houston, TX • On-site
Pro Energy Services
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Posted 11 days ago
Key responsibilities
Build the market intelligence program and quarterly market outlook
Lead go-to-market plans for new and existing products/services
Partner with Sales, Operations, and Service leaders on commercialization
Job description
Senior Manager, Market Strategy & Go-to-Market
About PROENERGY
PROENERGY is an engineering, R&D, and manufacturing powerhouse. The company addresses every need for fast-start power generation: turbine and package manufacturing, turnkey project execution, power purchase agreements, and asset lifecycle care for turbines and plants. Where others see impossible energy challenges, PROENERGY provides innovative aeroderivative solutions.
Our Footprint
PROENERGY delivers fast-start, dispatchable power solutions from worldwide centers for aeroderivative excellence. We are investing more than $1 billion through 2028 in infrastructure to serve our customers.
In Sedalia, Missouri, our 600,000 sq ft Center for Excellence in Manufacturing-a world-class investment in fast-start power and the only campus of its kind in the world-is growing by 40 percent.
In Houston, Texas, our 500,000 sq ft Center for Excellence in Lifecycle Care features a Level-IV depot and aero repair facility, which executes comprehensive services for aeroderivative engines under one roof.
In Kansas City, we have an office with an Engineering team that supports our sought-after solutions for turnkey projects and contracted power.
And our worldwide service centers ensure local service expertise near our customers. Our expanding service footprint includes Phoenix, Buenos Aires, New Brunswick, and additional locations in Europe, Australia, and Southeast Asia.
Our Philosophy
We take care of our people and strive to make a positive difference for the world. We offer competitive pay, excellent benefits that include Medical, Dental, Vision, and Life/Disability Insurance at minimal cost to the employee, 10 paid holidays, paid time off, and a 401K plan. If you are looking for a rewarding career and possess specialized knowledge and quality-oriented problem-solving skills, we encourage you to apply today.
Position Summary
The The Senior Manager, Market Strategy & Go-to-Market will lead the development of market intelligence, competitive insights, and growth strategies to drive business performance. This role will monitor industry trends, customer needs, and competitive dynamics, translating insights into market priorities, account segmentation strategies, positioning, and value propositions. The Senior Manager will develop and execute go-to-market plans for new and existing products and services, create sales enablement and launch materials, and partner cross-functionally with Sales, Operations, and Service leaders to support successful commercialization and revenue growth.
Reports To: VP Marketing
Work Location: 6401 North Eldridge Pkwy, Houston, TX 77041
Position Responsibilities
Required Qualifications
It is PROENERGY's policy to provide equal opportunity in employment to all its employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, national origin, marital status, ancestry, medical condition, military status, or any other characteristic protected by State or Federal law.
About PROENERGY
PROENERGY is an engineering, R&D, and manufacturing powerhouse. The company addresses every need for fast-start power generation: turbine and package manufacturing, turnkey project execution, power purchase agreements, and asset lifecycle care for turbines and plants. Where others see impossible energy challenges, PROENERGY provides innovative aeroderivative solutions.
Our Footprint
PROENERGY delivers fast-start, dispatchable power solutions from worldwide centers for aeroderivative excellence. We are investing more than $1 billion through 2028 in infrastructure to serve our customers.
In Sedalia, Missouri, our 600,000 sq ft Center for Excellence in Manufacturing-a world-class investment in fast-start power and the only campus of its kind in the world-is growing by 40 percent.
In Houston, Texas, our 500,000 sq ft Center for Excellence in Lifecycle Care features a Level-IV depot and aero repair facility, which executes comprehensive services for aeroderivative engines under one roof.
In Kansas City, we have an office with an Engineering team that supports our sought-after solutions for turnkey projects and contracted power.
And our worldwide service centers ensure local service expertise near our customers. Our expanding service footprint includes Phoenix, Buenos Aires, New Brunswick, and additional locations in Europe, Australia, and Southeast Asia.
Our Philosophy
We take care of our people and strive to make a positive difference for the world. We offer competitive pay, excellent benefits that include Medical, Dental, Vision, and Life/Disability Insurance at minimal cost to the employee, 10 paid holidays, paid time off, and a 401K plan. If you are looking for a rewarding career and possess specialized knowledge and quality-oriented problem-solving skills, we encourage you to apply today.
Position Summary
The The Senior Manager, Market Strategy & Go-to-Market will lead the development of market intelligence, competitive insights, and growth strategies to drive business performance. This role will monitor industry trends, customer needs, and competitive dynamics, translating insights into market priorities, account segmentation strategies, positioning, and value propositions. The Senior Manager will develop and execute go-to-market plans for new and existing products and services, create sales enablement and launch materials, and partner cross-functionally with Sales, Operations, and Service leaders to support successful commercialization and revenue growth.
Reports To: VP Marketing
Work Location: 6401 North Eldridge Pkwy, Houston, TX 77041
Position Responsibilities
- Build the market intelligence program and quarterly market outlook
- Track industry trends, customers, competitors and growth opportunities
- Translate insights into segment priorities, positioning and value propositions
- Build accounts segmentation and prioritization strategy
- Lead go-to-market plans for new and existing products/services
- Create sales enablement, competitive battlecards and launch materials
- Partner with Sales, Operations and service leaders on commercialization
Required Qualifications
- Bachelor's degree in Marketing, Business, Engineering, Economics, or a related field (MBA preferred).
- 10+ years of experience in strategic marketing, product marketing, commercial strategy, market intelligence, or go-to-market leadership roles.
- 5+ years of direct experience in the gas turbine, power generation, energy services, or related industrial sectors (required).
- Proven experience developing and executing go-to-market strategies for new products, services, or solutions, including positioning, messaging, launch planning, and sales enablement.
- Demonstrated expertise in market analysis, including market sizing, customer segmentation, competitor analysis, trend identification, and opportunity assessment.
- Strong business and commercial acumen with experience supporting revenue growth, customer acquisition, and market expansion initiatives.
- Advanced analytical skills with the ability to interpret market, customer, sales, and financial data and convert insights into actionable recommendations.
- Experience conducting competitive intelligence, win/loss analysis, customer research, and strategic planning.
- Strong cross-functional leadership skills with the ability to work effectively with Sales, Operations, Engineering, Product Management, and Executive Leadership.
- Excellent communication and presentation skills, including experience presenting strategic recommendations to senior executives.
- Proficiency with CRM, business intelligence, data visualization, and market research tools.
- US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
- Candidate must also pass a State and Federal criminal history/security background check and pre-employment drug screen.
It is PROENERGY's policy to provide equal opportunity in employment to all its employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, national origin, marital status, ancestry, medical condition, military status, or any other characteristic protected by State or Federal law.