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Go To Market Manager Jobs in Ohio (NOW HIRING)

Develop and execute integrated go to market plans for new product launches, line extensions, and ... Manage post launch execution, optimization, and performance tracking Voice of Customer (Commercial ...

Develop and execute integrated go to market plans for new product launches, line extensions, and ... Manage post launch execution, optimization, and performance tracking Voice of Customer (Commercial ...

Downstream Market Manager

Mentor, OH · On-site

$137K/yr

Develop and execute integrated go to market plans for new product launches, line extensions, and ... Manage post launch execution, optimization, and performance tracking Voice of Customer (Commercial ...

Go-to-Market - Dayton, OH, USA

Dayton, OH · On-site

$150K - $200K/yr

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

... Go-to-Market, you're equal parts dealmaker and builder. You'll own the full sales cycle for new ... Maintain a clean pipeline in CRM and accurately forecast revenue What We're Looking For * Ideally 3 ...

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Showing results 1-20

Go To Market Manager information

What is the difference between Go To Market Manager vs Product Manager?

AspectGo To Market ManagerProduct Manager
Primary FocusLaunching products/services, market entry strategiesProduct development, feature prioritization
Required SkillsMarketing, sales, cross-functional coordinationProduct lifecycle, user experience, technical understanding
Work EnvironmentMarketing teams, sales, business developmentEngineering, design, product teams
Industry UsageCommon in tech, consumer goods, SaaSCommon in tech, software, hardware

The Go To Market Manager primarily focuses on launching products and entering new markets, coordinating marketing and sales efforts. In contrast, the Product Manager oversees product development, features, and user experience. While both roles require cross-functional collaboration, their core responsibilities differ, with the Go To Market Manager emphasizing market strategy and the Product Manager emphasizing product design and functionality.

What does a go-to-market manager do?

A go-to-market manager is responsible for developing and executing strategies to launch products or services, coordinate marketing, sales, and product teams, and ensure successful market entry. They analyze market trends, customer needs, and competitive landscapes to optimize product positioning and drive revenue growth. Strong project management and communication skills are essential in this role.
Infographic showing various Go To Market Manager job openings in Ohio as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution.

Go-To-Market Manager

Mentor, OH • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago


STERIS rating

8.1

Company rating: 8.1 out of 10

Based on 133 frontline employees who took The Breakroom Quiz


Job description

Position Summary
The Downstream Marketing Manager is responsible for commercializing and maximizing the performance of assigned portfolio(s) and/or product(s) that are defined and approved of the market. This role translates upstream product strategy into clear positioning, messaging, and executable go to market plans that drive adoption, revenue growth, and market share.
This role is both Market and Customer-centric, maintaining a strong understanding of current and emerging market trends, Customer needs, and competitive dynamics. In this role, you will partner cross functionally with Sales, Product Management and Marketing Communications, to ensure effective commercialization, positioning, and execution.
  • This position is based in Mentor, Ohio with the opportunity for a hybrid work schedule. You will work onsite 3 days per week.
  • Domestic travel required, 30%.
  • International travel required, 10-15%.

What You'll do as Marketing Manager
Commercial & Portfolio/Product Execution (Primary Accountability)
  • Lead downstream brand strategy and execution for assigned product(s) across the commercialization lifecycle
  • Translate upstream product intent into compelling value propositions, positioning, and core messaging by Customer segment
  • Responsible to ensure consistent brand expression across all commercial channels and field-facing assets/materials

Go to Market Leadership
  • Develop and execute integrated go to market plans for new product launches, line extensions, and portfolio initiatives
  • Lead commercial readiness activities including messaging frameworks, training, sales tools, launch plans, and deployment timing
  • Manage post launch execution, optimization, and performance tracking

Voice of Customer (Commercial Focus)
  • Interprets Voice of Customer insights to refine messaging, positioning, and selling strategies
  • Partner with Sales and Marketing Communications to validate resonance of messaging and value propositions
  • Provide key market insights back to upstream Product Management teams to inform future product requirements

Sales Enablement & Commercial Support
  • Serve as the primary marketing partner to Sales for assigned portfolio(s)
  • Collaborate with Sales Enablement to drive commercial success through clear messaging, value-based selling tools, and training programs
  • Develops content input for sales enablement materials including:
    • Support priority Customer engagements, tradeshows, sales meetings, and commercial initiatives (CSC) as needed

Competitive & Performance Management
  • Monitor competitive landscape, claims, pricing strategies, and selling approaches
  • Analyze campaign effectiveness, adoption trends, and revenue performance
  • Adjust commercial tactics to maximize near and mid term business results

Cross Functional Collaboration (Execution-Oriented)
  • Partner with upstream Product Management to ensure timely and effective commercialization of pipeline products
  • Align with upstream Product Management on forecasting assumptions
  • Ensure downstream readiness for launches

The Experience, Skills and Abilities Needed
Required
  • Bachelor's degree in Marketing, Business, Communications or a related field
  • 5 years of related brand and/or communications experience
  • Ability to travel domestically and internationally

Preferred
  • Masters / MBA degree
  • Healthcare Industry/sector experience
  • Medical device product marketing experience preferred
  • Experience working in a highly regulated industry preferred
  • International business and marketing experience preferred

Skills
  • Excellent analytical and critical thinking skills
  • Strong written and oral communication skills
  • Excellent interpersonal skills involving individuals at different levels in an organization
  • Ability to effectively manage multiple, conflicting deadlines while delivering quality work on time
  • Proven experience in downstream or commercial marketing (medical device or healthcare industry preferred)
  • Demonstrated ability to lead launches, campaigns, and portfolio execution in partnership with Sales
  • Data-driven decision maker with strong analytical and communication skills
  • Comfortable operating in a fast-paced, cross-functional environment

What STERIS offers
We value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being and financial future.
Here is a brief overview of what we offer:
  • Market Competitive Pay
  • Extensive Paid Time Off and (9) added Holidays
  • Excellent Healthcare, Dental and Vision Benefits
  • Long/Short Term Disability Coverage
  • 401(k) with a company match
  • Maternity and Paternity Leave
  • Additional add-on benefits/discounts for programs such as Pet Insurance
  • Tuition Reimbursement and continued education programs
  • Excellent opportunities for advancement in a stable long-term career

#LI-SA2
#LI-Hybrid
Pay range for this opportunity is $107,525.00 - $139,150.00. This position is eligible for bonus participation.
Minimum pay rates offered will comply with county/city minimums, if higher than range listed. Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.
STERIS offers a comprehensive and competitive benefits portfolio. Click here for a complete list of benefits: STERIS Benefits
Open until position is filled.
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare and life sciences products and services around the globe. For more information, visit www.steris.com.
If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.
STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.
The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location's HR Office during normal business hours.

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