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General Store Manager Jobs in Novato, CA (NOW HIRING)

Staples, Inc.

Store Manager

Novato, CA · On-site

As a General Manager , you will be collaborative and inclusive in helping our customers while ... Associate store discount and more perks (discounts on mobile plans and other retailers, etc ...

Staples, Inc.

Store Manager

Pinole, CA · On-site

As a General Manager , you will be collaborative and inclusive in helping our customers while ... Associate store discount and more perks (discounts on mobile plans and other retailers, etc ...

Ross Stores

Store Manager

Napa, CA · On-site

GENERAL PURPOSE: Responsible for all aspects of the Stores' operations. Leads the entire operation ... Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ...

Ross Stores

Store Manager

Napa, CA · On-site

General Operating Requirements: Leads all Company Best Practices and maximizes productivity by ... Manages Store to ensure a clean, neat, easy to shop environment. Maintains a high standard of ...

Ross Stores

Store Manager

Napa, CA

General Operating Requirements: Leads all Company Best Practices and maximizes productivity by ... Manages Store to ensure a clean, neat, easy to shop environment. Maintains a high standard of ...

Ross Stores

Store Manager

Richmond, CA · On-site

GENERAL PURPOSE: Responsible for all aspects of the Stores' operations. Leads the entire operation ... Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ...

Ross Stores, Inc

Store Manager

Napa, CA

GENERAL PURPOSE: Responsible for all aspects of the Stores' operations. Leads the entire operation ... Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ...

Ross Stores

Store Manager

Napa, CA · On-site

GENERAL PURPOSE: Responsible for all aspects of the Stores' operations. Leads the entire operation ... Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ...

Ross Stores

Assistant Store Manager

Alameda, CA · On-site

GENERAL PURPOSE : Responsible for the management and supervision of all areas assigned by the Store Manager and follows policies in regard to Customers, Associates and merchandising. Responsible for ...

Ross Stores

Assistant Store Manager

Napa, CA · On-site

GENERAL PURPOSE : Responsible for the management and supervision of all areas assigned by the Store Manager and follows policies in regard to Customers, Associates and merchandising. Responsible for ...

Ace Hardware

Store Manager

San Rafael, CA · On-site

$72K - $75K/yr

Working closely with the General Manager, the Store Manager builds and leads the Floor Supervisor team, drives store growth through smart merchandising and marketing execution, and ensures every ...

Thorntons LLC

Store Manager

Richmond, CA · On-site

$23 - $26.99/hr

The Store Manager (SM) is responsible for managing all aspects of the business, with minimal direct supervision from the General Manager (GM), to ensure that Guests are delighted with a fast ...

Thorntons LLC

Store Manager

Santa Rosa, CA · On-site

$21.25 - $25.25/hr

The Store Manager (SM) is responsible for managing all aspects of the business, with minimal direct supervision from the General Manager (GM), to ensure that Guests are delighted with a fast ...

Ace Hardware

Store Manager

San Rafael, CA

$72K - $75K/yr

Working closely with the General Manager, the Store Manager builds and leads the Floor Supervisor team, drives store growth through smart merchandising and marketing execution, and ensures every ...

Thorntons LLC

Store Manager

Vallejo, CA · On-site

$23 - $26.99/hr

The Store Manager (SM) is responsible for managing all aspects of the business, with minimal direct supervision from the General Manager (GM), to ensure that Guests are delighted with a fast ...

Ross Stores, Inc

Assistant Store Manager

Napa, CA

GENERAL PURPOSE: Responsible for the management and supervision of all areas assigned by the Store Manager and follows policies in regard to Customers, Associates and merchandising. Responsible for ...

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All JobsGeneral Store JobsGeneral Store Manager JobsGeneral Store Manager Jobs in Novato, CA

General Store Manager information

See Novato, CA salary details

$32.9K

$70.4K

$101.6K

How much do general store manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for general store manager in Novato, CA is $70,435.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $85,700.00 per year, depending on experience, location, and employer.

What does a general store manager do?

A General Store Manager oversees the daily operations of a retail store, ensuring that sales goals are met, customers are satisfied, and staff are managed effectively. They handle tasks such as hiring and training employees, managing inventory, setting schedules, and implementing company policies. General Store Managers also analyze sales data, address customer concerns, and work to create a positive shopping environment. Their role is crucial in maintaining the store’s profitability and reputation.

What are the key skills and qualifications needed to thrive as a general store manager?

To excel as a General Store Manager, you need strong leadership, retail operations knowledge, inventory management, and a background in business or retail, often supported by relevant experience or a degree. Familiarity with point-of-sale (POS) systems, scheduling software, and inventory management tools is typically required. Outstanding communication, problem-solving, and organizational abilities are vital soft skills for motivating teams and handling customer concerns. These skills are crucial for ensuring efficient store operations, high customer satisfaction, and achieving business goals.

What are some common challenges faced by general store managers, and how can they effectively address them?

General Store Managers often encounter challenges such as managing diverse teams, maintaining inventory accuracy, and ensuring high levels of customer satisfaction. Balancing administrative duties with on-the-floor leadership requires strong organizational and communication skills. Effective General Store Managers prioritize clear delegation, regular team training, and proactive problem-solving to keep operations running smoothly. By fostering a positive work environment and staying adaptable to changing customer needs, they can overcome these challenges and drive store success.

What job categories do people searching General Store Manager jobs in Novato, CA look for?

The top searched job categories for General Store Manager jobs in Novato, CA are:

What cities near Novato, CA are hiring for General Store Manager jobs?

Cities near Novato, CA with the most General Store Manager job openings:

General Store Manager jobs near you
Infographic showing various General Store Manager job openings in Novato, CA as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $70,435 per year, or $33.9 per hour.

AE - Sr Store Team Leader (General Manager)

American Eagle Outfitters, Inc.

Walnut Creek, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

American Eagle Outfitters rating

5.6

Company rating: 5.6 out of 10

Based on 627 frontline employees who took The Breakroom Quiz

66th of 104 rated fashion retailers

Job description

YOUR ROLE
As the full-time Sr Store Team Leader, you are the CEO of your store! You are an entrepreneurial-minded business owner who takes pride in maximizing the daily operations of your store. You are passionate about developing a strong team through effective coaching and training, you are a pro at making tough, strategic decisions to drive your business, you consistently deliver operational excellence and your store is always rocking AEO Brand Standards. Most importantly, you bring your REAL self to work every day! 
 
YOUR RESPONSIBILITIES
  • You have a passion for driving results: You're an expert at driving sales by maximizing overall store productivity and building guest loyalty through a best-in-class guest experience. You're entrepreneurial-minded and you create, manage and own your store's business plan to meet KPI goals.
  • You're a business innovator: Because you own the controllable elements of your store's P&L, you are skilled at analyzing reporting and daily sales trends to make real-time, innovative business decisions in order to achieve store financial goals.
  • You're a people leader: You're passionate about recruiting, hiring and retaining a high-performing team. You're an advocate for your team's development, you encourage your team to pursue internal opportunities, and you always have a succession plan in place to ensure a clear career path for all associates. You take pride in developing store leadership through leadership development training, performance feedback, individual development plans and annual performance reviews.
  • You know that teamwork makes the dream work: You champion a culture of teamwork and recognition by establishing and communicating goals, holding your team accountable to brand standards, and celebrating and rewarding outstanding performance daily.
  • Your store rocks AEO Brand Standards: You ensure your store consistently maintains AEO Brand Visual Standards by owning all visual and merchandising processes. You are the "go-to" when it comes to Floorsets, merchandise adjustments and replenishment and your team always has a clear understanding of their role in keeping the store guest-ready.
  • Workforce Management - it's your "thing": You know that maximizing your business requires a well thought-out schedule! By evaluating traffic, calendars and payroll reports, you're able to make scheduling adjustments to meet business needs. As a result, payroll is always in check and you're always leveraging your top talent to deliver an impeccable guest experience.
  • Integrity is your middle name: You demonstrate integrity when making compensation decisions, you ensure audit and shrink results meet Asset Protection Standards, you follow AEO's policies and procedures, and you do the right thing - always.
YOU'D BE GREAT FOR THIS ROLE IF:
  • You love AE and Aerie products!
  • You've led functional teams in a retail management role previously - #practicemakesperfect!
  • You can multi-task and have attention to detail; priority-setting and time management are your strong suits.
  • You know how to lead and develop teams and have a general understanding of employment law.
  • You have a track record of effective communication and conflict management.
  • Business acumen? You've got it!
  • You understand how to analyze reporting to drive sales.
  • You have flexible availability - you're available to work when the guest shops!
OUR ASSOCIATES LOVE AEO BECAUSE:
  • They work with REAL people - there's nothing like your #AEOFamily.
  • They're given opportunities for development, the chance to learn new skills, and are offered great potential for career advancement.
  • They receive 40% off product at both AE & Aerie year-round (plus additional seasonal discounts with new Floorsets!)
  • They participate in store contests for the chance to win FREE merchandise and other exclusive prizes.
American Eagle is a leading American jeans and apparel brand, the go-to destination for casual style, embraced by generations of youth since 1977. We are rooted in authenticity, powered by positivity and inspired by our community. Our collections are designed to inspire self-expression and empower our customers to celebrate their own uniqueness. We have broadened our leadership by producing innovative, sustainable fabrics.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
For Brand Ambassador and Stock positions, hiring will be based on need, however, applications are accepted on an ongoing basis.  For all other store jobs, applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
PAY/BENEFITS INFORMATION:
  • Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
  • Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
  • Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.  For additional information, please click HERE.
  • AEO may also provide discretionary bonuses and other incentives at its discretion.

What American Eagle Outfitters employees say

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