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General Sales Representative Jobs in Wisconsin (NOW HIRING)

Barr, Inc.

Associate Inside Sales Rep

Oshkosh, WI · On-site

... and general sales-related questions. * Assist walk-in customers and provide a professional ... Represent the company in a professional manner at all times. * Demonstrate reliability ...

Barr, Inc.

Associate Inside Sales Rep

Oshkosh, WI · On-site

... and general sales-related questions. * Assist walk-in customers and provide a professional ... Represent the company in a professional manner at all times. * Demonstrate reliability ...

RP Lumber

Inside Sales Representative

Oconomowoc, WI · On-site

$15 - $20/hr

An Inside Sales Representative must exhibit excellent product knowledge and ensure that company ... Requests assistance from the Retail or General Manager in resolving customer complaints when ...

RP Lumber

Outside Sales Representative

Oconomowoc, WI · On-site

$40K - $55K/yr

Works closely with the General Manager and Inside Sales Representatives to keep account activities and literature up to date. * Works closely with IT Department to enter, update and delete pricing ...

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All JobsGeneral Sales Representative JobsGeneral Sales Representative Jobs in Wisconsin

General Sales Representative information

See Wisconsin salary details

$23.2K

$77.4K

$142.8K

How much do general sales representative jobs pay per year?

As of Sep 7, 2026, the average yearly pay for general sales representative in Wisconsin is $77,398.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $93,900.00 per year, depending on experience, location, and employer.

What is a general sales representative?

General Sales Representatives are professionals responsible for selling products or services to customers on behalf of a company. They identify potential clients, present products, negotiate deals, and ensure customer satisfaction throughout the sales process. Their role often involves meeting sales targets, maintaining client relationships, and keeping up-to-date with product information. General Sales Representatives may work across various industries and typically possess strong communication and interpersonal skills.

What are some common challenges general sales representatives face when working with diverse client bases?

General Sales Representatives often encounter the challenge of adapting their communication and sales strategies to suit a wide range of clients from different industries and backgrounds. This requires a strong understanding of each client’s unique needs, preferences, and pain points, as well as the ability to build rapport quickly. Additionally, managing multiple accounts simultaneously and prioritizing leads can be demanding, requiring excellent organizational skills and resilience. Success in this role often depends on staying up-to-date with product knowledge and maintaining flexibility to tailor solutions for each client.

What are the key skills and qualifications needed to thrive as a general sales representative, and why are they important?

To thrive as a General Sales Representative, you need strong communication, negotiation, and customer service skills, often supported by a bachelor’s degree in business or a related field. Familiarity with Customer Relationship Management (CRM) software, sales tracking tools, and sometimes product-specific certifications is typically required. Outstanding interpersonal skills, resilience, and the ability to quickly build rapport with clients set top performers apart. These skills and qualifications are crucial for meeting sales targets, fostering client loyalty, and driving business growth in a competitive market.

What is the difference between General Sales Representative vs Sales Associate?

AspectGeneral Sales RepresentativeSales Associate
CredentialsHigh school diploma; sales experience often preferredHigh school diploma; entry-level
Work EnvironmentRetail, wholesale, or direct sales settingsRetail stores, showrooms, or customer service areas
Employer & Industry UsageUsed across various industries including automotive, electronics, and wholesalePrimarily retail and consumer goods sectors
Search & Comparison IntentLooking for sales roles with broader responsibilitiesEntry-level sales roles focused on customer interaction

While both roles involve sales activities, a General Sales Representative typically handles a wider range of sales responsibilities across different industries, often requiring more experience. A Sales Associate usually works in retail environments, focusing on customer service and product sales at the store level. Understanding these differences helps job seekers find the role that best matches their skills and career goals.

What are the 5 main tasks of a general sales representative?

A general sales representative's main tasks include identifying potential customers, presenting and demonstrating products or services, negotiating sales agreements, maintaining customer relationships, and meeting sales targets. They often use communication skills and sales tools to effectively promote offerings and close deals in a competitive environment.

What cities in Wisconsin are hiring for General Sales Representative jobs?

Cities in Wisconsin with the most General Sales Representative job openings:

General Sales Representative jobs near you
Infographic showing various General Sales Representative job openings in Wisconsin as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $77,398 per year, or $37.2 per hour.

Associate Inside Sales Rep

Barr, Inc.

Oshkosh, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Job description

Classification:
Exempt
Reports To:
Head of Inside Sales & Revenue Operations
Why join us?
  • 4-Day Work Week
  • 3 Weeks' Vacation Starting Day 1 (pro-rated the first year)
  • 8 Paid Holidays
  • Medical/Dental/Vision Benefits and Supplemental Insurance
  • HSA with eligible medical plan
  • Employee and Family Assistance Program (EAP)
  • 401(k) with Company Match
  • Company Paid Life Insurance

Summary/Objective:
The Associate Inside Sales Rep. is responsible for supporting the company's sales efforts by developing and maintaining strong customer relationships, identifying sales opportunities, assisting customers throughout the purchasing process, and contributing to overall revenue growth. This position serves as a key point of contact for current and prospective customers and works closely with the Head of Inside Sales & Revenue Operations and internal departments to ensure a positive customer experience.
This is an inside sales position, meaning the majority of customer opportunities are generated through inbound inquiries, existing customer relationships, marketing efforts, referrals, and company-generated leads rather than traditional cold calling. The Associate Inside Sales Rep. will build relationships with customers who have already expressed interest in the company's products and services, helping guide them from initial inquiry through purchase while identifying opportunities to expand business.
The Associate Inside Sales Rep. will learn and develop a strong understanding of the company's products, services, customers, and sales processes. Success in this role requires strong communication skills, sound organizational abilities, and confidence using technology to manage customer interactions across multiple communication channels. This role requires a motivated, organized, and customer-focused individual who can effectively communicate, manage multiple priorities, leverage technology to provide exceptional customer service, and build the skills necessary for continued growth within the sales organization.
Essential Functions
Customer Relationship Development & Sales Support
  • Establish, develop, and maintain professional relationships with current and prospective customers to generate new business opportunities and support customer retention.
  • Respond promptly and professionally to customer inquiries through phone, email, online chat, SMS/text messaging, Microsoft Teams, and other company communication platforms.
  • Identify customer needs, provide product information, answer questions, and assist customers in selecting appropriate solutions.
  • Support the sales process from initial customer contact through order placement, ensuring accurate communication and timely follow-up.
  • Assist customers with product availability, pricing, lead times, and general sales-related questions.
  • Assist walk-in customers and provide a professional, welcoming experience.
  • Build trust with customers by providing consistent communication, accurate information, and dependable follow-through.

Product Knowledge & Sales Development
  • Continually develop product knowledge through training, independent learning, and collaboration with experienced team members.
  • Understand company products, applications, features, benefits, and competitive advantages to effectively communicate value to customers.
  • Develop the ability to identify customer buying signals and assist with moving opportunities toward a successful close.
  • Learn and utilize effective sales techniques, including prospecting, qualification, follow-up, relationship management, and closing strategies.
  • Seek opportunities to improve sales skills, product knowledge, and overall effectiveness.

Technology & Customer Communication
  • Utilize the company's CRM system (Acumatica) to accurately document customer interactions, sales opportunities, follow-up activities, and account information.
  • Effectively communicate with customers using multiple platforms, including phone, email, online chat, SMS/text messaging, Microsoft Teams, and HubSpot.
  • Manage multiple customer conversations simultaneously while maintaining timely, professional, and accurate communication.
  • Utilize Microsoft Office applications, including Outlook, Word, and basic Excel functions, to organize customer information, prepare estimates, and support daily sales activities.
  • Demonstrate comfort learning and adapting to new technology platforms that improve customer experience and sales efficiency

Sales Administration & Organization
  • Maintain accurate customer records, sales activities, and communication history within Acumatica or other designated customer relationship management systems.
  • Document customer interactions, follow-ups, opportunities, and sales progress in a timely and organized manner.
  • Prepare and provide information needed for estimates, proposals, and customer requests.
  • Maintain organized records and ensure customer information is complete and accurate.
  • Prioritize daily activities to ensure timely response to customers and completion of assigned tasks.
  • Demonstrate strong organizational skills, attention to detail, and the ability to manage multiple priorities.

Customer Problem Resolution
  • Assist in resolving customer concerns and complaints by researching issues, identifying solutions, and communicating recommendations to management when necessary.
  • Work collaboratively with internal departments to address customer needs and ensure a positive customer experience.
  • Escalate issues appropriately while maintaining professionalism and accountability.

Sales Performance & Team Contribution
  • Regularly review individual sales activity and performance while working toward established company and personal sales goals.
  • Support achievement of monthly sales objectives through timely follow-up on inbound leads, company-generated opportunities, existing customer relationships, and consistent relationship management.
  • Provide management with feedback regarding customer needs, market conditions, competitive activity, and opportunities for improvement.
  • Identify opportunities to improve productivity, reduce costs, and support company profitability.
  • Participate in sales meetings, training sessions, and team discussions.
  • Share ideas, knowledge, and best practices with team members.
  • Contribute to a positive, results-oriented sales environment.

Communication & Professional Conduct
  • Maintain positive communication and respectful working relationships with supervisors, coworkers, customers, vendors, and other business contacts.
  • Represent the company in a professional manner at all times.
  • Demonstrate reliability, accountability, teamwork, and a willingness to assist others as needed.
  • Maintain a positive attitude and support company goals, policies, and procedures.

Supervisory Responsibilities:
This position has no supervisory responsibilities.
Required Education and Experience
  • High School Diploma or GED required.
  • Previous sales, customer service, or related experience preferred.
  • Strong desire to learn and develop sales skills.
  • Proficiency using Microsoft Office applications.
  • Experience with CRM systems, databases, or sales tracking software preferred.
  • Excellent verbal and written communication skills.
  • Strong organizational skills and attention to detail.
  • Ability to work independently while also contributing effectively as part of a team.
  • Ability to manage multiple tasks, prioritize responsibilities, and meet deadlines.

Work Environment:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, copy machines, filing cabinets and fax machines.
Position Type and Expected Hours of Work:
This is a full-time position. Work will be performed Monday through Thursday, 7:00am to 5:00pm, 40 hours per week onsite. Based on business needs, occasional work on Fridays may be required. When Friday hours are necessary, the employee's schedule may be adjusted during the week to ensure total hours worked does not exceed 40 hours per week.
Other Duties:
Barr Inc. is a diversified family-owned business that includes B2B Commercial Refrigeration, Commercial Racking, Storage, and Luxury Apartments. While this role will focus on the Commercial Refrigeration division, this role may involve projects from the other business divisions with duties as assigned.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time or without notice.

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