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General Manager Sports Jobs in Appleton, WI (NOW HIRING)

... General Manager to lead WFRV (CBS) in Green Bay, Wisconsin (DMA #68), as well as all digital ... Explore museums and hiking trails or enjoy seasonal water sports. Green Bay also has a vibrant ...

Directly accountable for budget and profitability of departments with the General Manager. Develop ... With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ...

Directly accountable for budget and profitability of departments with the General Manager. Develop ... With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ...

Directly accountable for budget and profitability of departments with the General Manager. Develop ... With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ...

Directly accountable for budget and profitability of departments with the General Manager. Develop ... With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ...

Directly accountable for budget and profitability of departments with the General Manager. Develop ... With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ...

You have a general knowledge of labor laws, health codes, safe food handling and sanitation ... Sports-lover or not, all backgrounds are welcome here. Buffalo Wild Wings, Inc. is an equal ...

You have a general knowledge of labor laws, health codes, safe food handling and sanitation ... Sports-lover or not, all backgrounds are welcome here. Buffalo Wild Wings, Inc. is an equal ...

As the largest licensed sports retailer in North America, we bring sports, fashion, and culture ... General Position Summary At Lids, our Assistant Store Managers are the heart and soul of the Lids ...

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General Manager Sports information

See Appleton, WI salary details

$29.3K

$63.4K

$107.3K

How much do general manager sports jobs pay per year?

As of Aug 30, 2026, the average yearly pay for general manager sports in Appleton, WI is $63,447.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,300.00 and $72,200.00 per year, depending on experience, location, and employer.

What does a general manager in sports do?

A General Manager (GM) in sports is responsible for overseeing the operations and management of a sports team or organization. This includes hiring coaches and staff, negotiating player contracts, managing the team's budget, and making strategic decisions to improve the team's performance. The GM acts as a bridge between ownership, coaches, and players, ensuring that the team achieves both its competitive and business goals. Their role is crucial in shaping the team's roster, culture, and long-term success.

What are the key skills and qualifications needed to thrive as a general manager in sports?

To thrive as a General Manager in Sports, you need expertise in sports management, business operations, and strategic planning, often backed by a degree in sports management or business administration. Familiarity with sports analytics software, financial management systems, and league compliance tools is typically required. Exceptional leadership, negotiation abilities, and strong communication skills set top candidates apart in this role. These skills ensure the organization's competitive success, financial health, and effective team management in a dynamic, high-pressure environment.

What are some common challenges faced by a general manager in sports, and how can they be addressed?

General Managers in the sports industry often face challenges such as balancing team performance with budget constraints, managing diverse personalities, and adapting to rapidly changing industry trends. Effective communication, strong negotiation skills, and a deep understanding of both business and sports operations are crucial for overcoming these obstacles. Building a collaborative culture and staying updated on best practices can also help ensure long-term team success and organizational growth.

What is the difference between General Manager Sports vs Sports Director?

AspectGeneral Manager SportsSports Director
ResponsibilitiesOversees overall sports operations, business strategy, and team managementFocuses on sports programming, event planning, and athlete development
CredentialsTypically requires management experience, possibly a degree in sports management or businessOften requires sports-specific experience, coaching background, or sports management degree
Work EnvironmentExecutive offices, stadiums, sports organizationsTraining facilities, sports venues, event sites
Industry UsageCommon in professional sports teams, leagues, and sports organizationsCommon in sports clubs, colleges, and community sports programs

The main difference is that the General Manager Sports handles overall business and team management, while the Sports Director focuses on sports programming and athlete development. Both roles require sports-related credentials and are integral to sports organizations, but their scope and focus differ significantly.

What are popular job titles related to General Manager Sports jobs in Appleton, WI?

For General Manager Sports jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching General Manager Sports jobs in Appleton, WI look for?

The top searched job categories for General Manager Sports jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for General Manager Sports jobs?

Cities near Appleton, WI with the most General Manager Sports job openings:

Infographic showing various General Manager Sports job openings in Appleton, WI as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $63,447 per year, or $30.5 per hour.

Vice President/General Manager

Green Bay, WI • On-site


Nexstar Media Group
Broadcasting • 1 - 5K employees

7.2

Company rating: 7.2 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

45th of 78 rated media

People enjoy working here

Good employer

Recommended by parents


Full-time

Re-posted 4 days ago


Job description

Nexstar Media, Inc., America's largest local broadcasting company, is seeking an experienced and dynamic Vice President & General Manager to lead WFRV (CBS) in Green Bay, Wisconsin (DMA #68), as well as all digital, mobile, and social assets associated with the station.
The ideal candidate will utilize their proven skillsets and extensive experience in leading broadcast operational teams with sales-driven organizations, including a strong understanding of advanced digital ad solutions, and new business development. Additionally, this candidate will possess a strong background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach.
Promoting a winning culture of teamwork within all station departments and prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation is required.
WFRV is committed to covering local news throughout Northeastern Wisconsin and is a market leader in developing important local television and digital content. The station produces more than 35 hours of local programming each week, including Midwest Farm Weekly, Newsmaker Sunday, Green & Gold Game Day, and Green Bay Nation just to name a few. The station also has a strong commitment to covering community events.
Green Bay is home to the NFL's Green Bay Packers and Lambeau Field. While the Packers may be the first thing you think of when you think of Green Bay, the team is not the only thing the city has to offer. Explore museums and hiking trails or enjoy seasonal water sports. Green Bay also has a vibrant downtown with plenty of year-round entertainment. The city's largest employers are in shipping and manufacturing, including Georgia-Pacific and Proctor & Gamble. US News & World Report ranks Green Bay in its Top 10 most affordable cities to live in, coming in at #8.
Essential Duties and Requirements
Ideal candidates will have a minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads and staff members and promote teamwork within all areas of station operations. The ability to engage local community leaders and develop long-term relationships with key station clients is essential.
If you are interested in joining the executive ranks of Nexstar Media Inc, and making an impact in Green Bay, you are encouraged to apply online at www.nexstar.tv/careers
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.
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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media


What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

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