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General Manager Hospitality Jobs in Santa Rosa, CA

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

$63K - $68K/yr

Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written communication skills. * Strong ...

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written communication skills. * Strong ...

LUV Carwash

General Manager

Rohnert Park, CA · On-site

Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written communication skills. * Strong ...

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written communication skills. * Strong ...

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written communication skills. * Strong ...

LUV Carwash

General Manager

Santa Rosa, CA · On-site

Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus. Requirements: * Excellent verbal and written communication skills. * Strong ...

Cattlemens

General Manager

Rohnert Park, CA · On-site

General Manager- Cattlemens Restaurants Be Part of a Family-Owned Steakhouse Tradition for Over 55 ... Join a team that values hospitality, teamwork, and work-life balance. At Cattlemens, we've built a ...

IHOP

General Manager

Napa, CA · On-site

$72K - $95K/yr

As General Manager, you'll play a key role in driving business growth, creating a positive team ... This role is ideal for someone with strong leadership skills, a passion for hospitality, and the ...

IHOP

General Manager

Napa, CA · On-site

As General Manager, you'll play a key role in driving business growth, creating a positive team ... This role is ideal for someone with strong leadership skills, a passion for hospitality, and the ...

Auberge Collection

General Manager

Rutherford, CA · On-site

$300K - $325K/yr

... hospitality. The 50 residential-style rooms, suites and private maisons set the stage for romance ... The General Manager will be responsible for leading a team to drive extraordinary performance in ...

Auberge du Soleil

General Manager

Rutherford, CA

... hospitality. The 50 residential-style rooms, suites and private maisons set the stage for romance ... The General Manager will be responsible for leading a team to drive extraordinary performance in ...

Auberge Collection

General Manager

Rutherford, CA · On-site

$300K - $325K/yr

... hospitality. The 50 residential-style rooms, suites and private maisons set the stage for romance ... The General Manager will be responsible for leading a team to drive extraordinary performance in ...

McDonald's

General Manager

Cloverdale, CA · On-site

The General Manager is responsible for running a profitable restaurant and for making sure the ... A background in quick service restaurants is strongly desired, or experience in hospitality or ...

McDonald's

General Manager

Windsor, CA · On-site

The General Manager is responsible for running a profitable restaurant and for making sure the ... A background in quick service restaurants is strongly desired, or experience in hospitality or ...

Shake Shack

Restaurant General Manager

Santa Rosa, CA · On-site

$74K - $96K/yr

As one of the fastest-growing hospitality brands, we're all about crafting unforgettable ... Minimum 3 years of Restaurant General Management experience in a high volume, fast-paced ...

Panera

General Manager

Novato, CA · On-site

Degree or equivalent experience in Hospitality or Hotel/Restaurant Management is preferred * Serve ... Leave General Manager Compensation: Starts at $83,200 / year Physical Standards: * Mobility ...

Panera

General Manager

Santa Rosa, CA · On-site

Degree or equivalent experience in Hospitality or Hotel/Restaurant Management is preferred * Serve ... Leave General Manager Compensation: Starts at $83,200 / year Physical Standards: * Mobility ...

Panera Bread

General Manager

Novato, CA · On-site

Degree or equivalent experience in Hospitality or Hotel/Restaurant Management is preferred * Serve ... Leave General Manager Compensation: Starts at $83,200 / year Physical Standards: * Mobility ...

Panera Bread

General Manager

Novato, CA

Degree or equivalent experience in Hospitality or Hotel/Restaurant Management is preferred * Serve ... Leave General Manager Compensation: Starts at $83,200 / year Physical Standards: * Mobility ...

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All JobsGeneral Hospitality JobsGeneral Manager Hospitality JobsGeneral Manager Hospitality Jobs in Santa Rosa, CA

General Manager Hospitality information

See Santa Rosa, CA salary details

$26.2K

$55.8K

$78.2K

How much do general manager hospitality jobs pay per year?

As of Sep 1, 2026, the average yearly pay for general manager hospitality in Santa Rosa, CA is $55,776.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,700.00 and $61,200.00 per year, depending on experience, location, and employer.

What does a general manager in hospitality do?

A General Manager in hospitality is responsible for overseeing the daily operations of a hotel, restaurant, or other hospitality establishment. Their duties include managing staff, ensuring excellent guest experiences, maintaining budgets, and implementing business strategies to increase profitability. They also handle administrative tasks, resolve customer complaints, and ensure compliance with health and safety regulations. The General Manager plays a crucial role in setting the tone for service quality and operational efficiency.

What are the key skills and qualifications needed to thrive as a general manager in hospitality?

To thrive as a General Manager in Hospitality, you need strong leadership, operational management, and financial acumen, often supported by a degree in hospitality management or a related field. Familiarity with property management systems (PMS), revenue management tools, and industry certifications such as CHA (Certified Hotel Administrator) are commonly required. Exceptional interpersonal skills, problem-solving abilities, and customer service orientation help drive team performance and guest satisfaction. These skills are vital for ensuring smooth operations, maximizing profitability, and delivering outstanding guest experiences in a competitive industry.

How does a general manager in hospitality typically balance operational responsibilities with team leadership and guest satisfaction?

A General Manager in hospitality must skillfully juggle daily operational oversight—such as managing budgets, monitoring service standards, and ensuring compliance—with leading and motivating a diverse team. This role requires setting clear expectations, supporting staff development, and resolving issues promptly to maintain high morale. Simultaneously, General Managers prioritize guest satisfaction by ensuring that service consistently meets or exceeds expectations, often stepping in to address guest concerns directly. Effective delegation and open communication with department heads are key strategies for maintaining this balance and achieving both business and guest experience goals.

What is the difference between General Manager Hospitality vs Hotel Manager?

AspectGeneral Manager HospitalityHotel Manager
ResponsibilitiesOversees multiple departments, strategic planning, overall operations of hospitality businessManages daily hotel operations, guest services, staff management
CredentialsOften requires hospitality management degree, extensive experienceHospitality diploma or degree, hotel management experience
Work EnvironmentHotels, resorts, large hospitality groupsHotels, boutique or chain hotels
Industry UsageCommonly used in large hospitality organizationsPrimarily used in hotel industry

The main difference is that a General Manager Hospitality oversees the broader operations of multiple departments or entire hospitality businesses, while a Hotel Manager focuses specifically on managing daily hotel operations. Both roles require hospitality credentials and experience, but the General Manager typically handles strategic planning and business growth across multiple units.

What job categories do people searching General Manager Hospitality jobs in Santa Rosa, CA look for?

The top searched job categories for General Manager Hospitality jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for General Manager Hospitality jobs?

Cities near Santa Rosa, CA with the most General Manager Hospitality job openings:

General Manager Hospitality jobs near you
Infographic showing various General Manager Hospitality job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 19% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $55,776 per year, or $26.8 per hour.

General Manager

Rohnert Park, CA • On-site

LUV Car Wash
Retail • 501 - 1,000 employees

7.3

Company rating: 7.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

142nd of 373 rated vehicle maintenance

Great coworkers

People enjoy working here

Good employer

Learn more about LUV Car Washexternal

$63K - $68K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 6 days ago

Job description

Description

Since launching in September 2021, LUV Car Wash has been on a mission - and we're just getting started. In under five years, we've grown close to 90 locations across six states (CA, NV, FL, GA, PA, and NJ), and we're not slowing down.

Our mission is to become a top car wash company by growing our people, creating and maintaining strong operations, and living a culture of continuous improvement. We live that out through our values: we get stuff done, we work as a team, we do the right thing, we have fun - and most importantly, we LUV what we do.


Location: 6258 Redwood Dr., Rohnert Park, CA 94928


Benefits & Perks

  • Bonus Eligible - earn extra for driving results
  • Overtime Available - more opportunity to grow your paycheck
  • 401(k) Match - we invest in your future
  • Health Benefits/HSA
  • Vision & Dental Coverage
  • Life Insurance
  • Paid Vacation
  • Paid Sick Time
  • Employee Discount Program
  • Employee Assistance Program (EAP)


General Summary of Duties: We're looking for a General Manager who embodies these values and is ready to own a site, build a winning team, and help drive our mission forward.


Reports to: District Manager      


FLSA Status: Exempt / Non- Exempt 


Physical Demands:  

  • Occasional prolonged periods of walking/standing. 
  • Work outside in varying weather conditions.
  • Ability to lift 25 pounds unassisted.

Essential Functions:

  • Recruit, train, coach and develop all teammates.
  • Create a culture of accountability within your site for LUV's operational procedures.
  • Ensure compliance with LUV onboarding, orientation and training processes for all new teammates. Stay up to date on all process changes and enhancements.
  • Provide ongoing development, coaching and counseling to AGMs and high-potential hourly teammates.
  • Partner with HR on disciplinary issues including investigations and terminations.
  • Partner with District Manager to drive local volume and sales through strategic community outreach and marketing efforts.
  • Partner with District Manager on budget planning and forecasting
  • Manage incoming inquiries in a timely, pleasant manner. Follow-up on action items as needed, quickly and accurately.
  • Review Paylocity reporting and approve payroll information for all employees on time. Submit commissions on time through proper avenues
  • Complete all necessary checklists to standard and by associated deadlines
  • Ensure teammates are always using prescribed sales scripts and guide-on procedures.
  • Ensure the site operates safely and in compliance with all regulatory, local, state and federal laws/regulations.
  • Create genuine connections with customers and foster relationships through superior customer service to build membership sales.
  • Create weekly schedule and manage site labor to LUV Car Wash standards.
  • Walk site throughout shift to ensure site is operating safely, efficiently and up to the LUV standards of service. Converse with customers regularly to ensure customer satisfaction.
  • Handle all customer issues/complaints. Work with District Manager to resolve all issues in a timely manner that results in positive outcomes and customer-retention.
  • Partner with Facilities to ensure all equipment is properly maintained, safely operated and maintenance requests are fulfilled in a timely manner to minimize site downtime.
  • Perform other duties as assigned.

Job holder must demonstrate current competencies applicable to the job position. Every employee is required to remain updated on company policies and affairs through appropriate sources, such as the internal employee website. 




Requirements

Education:

  • HS Diploma or equivalent preferred. Bachelor's Degree in business management, hospitality or related field a plus.

Experience:

  • Minimum of three (3) years management experience required. Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus.

Requirements:

  • Excellent verbal and written communication skills.
  • Strong organizational skills and ability to prioritize.


What LUV Car Wash employees say

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