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General Manager Fitness Jobs (NOW HIRING)

Crunch Fitness

Crunch Fitness General Manager

Clovis, CA · On-site

$60K - $75K/yr

General Manager - Lead the Crunch Experience! Are you a bold, results-driven leader ready to run a ... District Manager What We're Looking For * 4+ years of leadership/management experience (fitness ...

UFC Gym

UFC GYM Fitness Sales Manager

La Mirada, CA · On-site

$70K - $120K/yr

Wellness resources GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are ...

UFC Gym

UFC GYM Fitness Sales Manager

Miami, FL · On-site

GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are responsible for delivering ...

UFC Gym

UFC GYM Fitness Sales Manager

San Diego, CA · On-site

Training & development GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are ...

UFC Gym

UFC GYM Fitness Sales Manager

La Mirada, CA · On-site

$70K - $120K/yr

Wellness resources GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are ...

Career Site

Fitness Supervisor

Phoenix, AZ · On-site

General Manager/Fitness Director Job Type: Non-Exempt Location: Various Arch Amenities Group Wellness-driven. Hospitality-focused. Arch Amenities Group is the leading provider of amenity management ...

Arch Amenities Group

Fitness Supervisor

Phoenix, AZ · On-site

General Manager/Fitness Director Job Type: Non-Exempt Location: Various Arch Amenities Group Wellness-driven. Hospitality-focused. Arch Amenities Group is the leading provider of amenity management ...

UFC Gym

UFC GYM Fitness Sales Manager

Oxnard, CA · On-site

Training & development GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are ...

UFC Gym

UFC GYM Fitness Sales Manager

Doral, FL · On-site

GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are responsible for delivering ...

UFC Gym

UFC GYM Fitness Sales Manager

Oxnard, CA · On-site

Training & development GENERAL SUMMARY: The Fitness Sales Manager is responsible for ensuring a positive customer experience personally and through Coach's supervision. Fitness Sales Manager are ...

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General Manager Fitness information

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How much do general manager fitness jobs pay per year?

As of Aug 21, 2026, the average yearly pay for general manager fitness in the United States is $55,952.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $60,000.00 per year, depending on experience, location, and employer.

What does a general manager fitness do?

A General Manager in a fitness center oversees the overall operations of the facility, ensuring smooth day-to-day management. They are responsible for staff hiring and training, maintaining high customer service standards, managing budgets, and meeting membership or sales goals. Additionally, they handle scheduling, resolve member issues, and ensure the facility complies with health and safety regulations. Their role is essential to the success and reputation of the fitness center.

How does a general manager fitness balance operational responsibilities with team leadership and member engagement?

A General Manager in a fitness facility is responsible for overseeing daily operations, which includes managing staff schedules, ensuring equipment maintenance, and maintaining facility cleanliness. At the same time, they play a key leadership role by motivating and developing their team through regular training and performance feedback. Engaging with members is also crucial, as it helps build a positive community atmosphere and ensures high member satisfaction and retention. Balancing these areas requires strong organizational skills and the ability to prioritize tasks effectively, often delegating routine duties to trusted staff while focusing on strategic goals and member experience.

What are the key skills and qualifications needed to thrive as a general manager fitness?

To thrive as a General Manager in Fitness, you need strong leadership abilities, business acumen, and experience in fitness or health club management, often supported by a relevant degree or industry certifications. Familiarity with gym management software, scheduling systems, and budgeting tools is typically required. Excellent interpersonal skills, motivational leadership, and customer service orientation are essential soft skills for this role. These competencies ensure effective club operations, member satisfaction, and the achievement of business goals in a competitive industry.

What is the difference between General Manager Fitness vs Fitness Director?

AspectGeneral Manager FitnessFitness Director
Primary RoleOversees entire gym operations, business strategy, and staff managementFocuses on fitness programs, client training, and member engagement
Required CredentialsBusiness management experience, certifications like CPR, possibly a fitness or management degreeFitness certifications (ACE, NASM), personal training credentials
Work EnvironmentGym management, administrative tasks, staff supervisionFitness classes, personal training, member interaction
Employer & Industry UsageUsed in gym chains, fitness clubs, health clubsCommon in gyms, fitness centers, wellness clubs

While both roles are integral to fitness facilities, the General Manager Fitness oversees overall operations and business success, whereas the Fitness Director concentrates on fitness programming and member fitness goals. The roles often collaborate but differ in focus and responsibilities.

How much do general managers fitness make?

Fitness general managers typically earn a median annual salary of around $50,000 to $70,000, depending on location, experience, and the size of the facility. Higher salaries are common in larger gyms or fitness chains, and management roles often require certifications and leadership skills.
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What job categories do people searching General Manager Fitness jobs look for?

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General Manager Fitness jobs near you
Infographic showing various General Manager Fitness job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $55,952 per year, or $26.9 per hour.

Mass Posting - General Manager - Fitness Facility (Upstate NY)

Central Rock Gym

Buffalo, NY • On-site

$60K - $80K/yr

Full-time

Re-posted yesterday

Job description

Title: General Manager
Reports to: Regional Manager & VP, Operations
Pay Range: $60,000 - $80,000/annually
Location: Buffalo, Rochester, Syracuse, & Troy, NY
About Central Rock Gym
Central Rock Gym is more than a climbing gym - it's a community hub, a training ground, and a place where people discover what they're capable of.
Founded by climbers and built by passionate leaders, Central Rock Gym has grown into one of the most respected indoor climbing communities in the country. We offer world-class bouldering, top-rope and lead climbing, youth programs, fitness classes, and training spaces - but what truly sets us apart is our people and our culture.
Every Central Rock Gym location is designed to be welcoming, inclusive, and inspiring. Whether someone is touching a climbing wall for the first time or training at an elite level, they belong here. We believe climbing builds confidence, resilience, problem-solving skills, and connection - and we see those values show up both on and off the wall.
What It's Like to Work at Central Rock Gym
Working at Central Rock Gym means being part of a mission-driven, fast-growing organization where leadership matters and ideas are heard.
We encourage our leaders to think like business owners - driving performance and growth across all areas of the gym, from membership and day-use, to services like climbing instruction, fitness, events and teams. At the same time, we offer the support, structure, and resources of the broader CRG team. As a General Manager, you're not just overseeing operations; you're shaping culture, mentoring future leaders, and creating an environment where both staff and members thrive.
You'll work alongside a passionate, knowledgeable team who genuinely care about what they do. We value clear communication, collaboration, integrity, and continuous improvement. We take safety seriously, but we also know how to have fun. Energy, authenticity, and enthusiasm are not just encouraged - they're expected.
At Central Rock Gym, growth isn't limited to our footprint. We invest in our people. Many of our leaders started at the front desk or on the floor and grew into management roles. If you're motivated, curious, and committed to excellence, there's real opportunity here.
Summary:
The General Manager is responsible for overseeing the performance, growth, and operational excellence of their facility(s). This role ensures consistency in execution, drives revenue and membership growth, strengthens community engagement, and supports the successful rollout of corporate initiatives. The General Manager serves as the key link between the corporate team and locations staff, fostering alignment, accountability, and high performance.
Key Responsibilities
Operational Leadership
  • Oversee day-to-day operations across facility(s) to ensure consistent, high-quality member and guest experience.
  • Support and mentor staff in areas of sales, cleaning, compliance, and performance.
  • Conduct regular audits and performance reviews to identify opportunities for improvement and ensure brand standards are upheld.
  • Ensure compliance with all safety, training, and operational policies and procedures.

Business Growth & Financial Management
  • Develop and execute strategies to achieve revenue, membership, and profitability goals for their assigned facility(s).
  • Partner with Regional Managers and the corporate team to track KPIs including membership sales, retention, programming revenue, and local marketing performance.
  • Identify new business opportunities, partnerships, and events that drive local engagement and growth.
  • Manage review budgets, analyze trends, and recommend data-driven adjustments to improve financial performance.

Corporate Initiative Rollout
  • Assist in the implementation of new programs, systems, or services initiated by corporate leadership (e.g., new membership structures, training programs, digital tools, or brand campaigns).
  • Serve as a communication bridge between senior management (marketing, services, HR, finance) and local teams to ensure clear understanding and execution of initiatives.
  • Gather feedback from local teams and report on outcomes, challenges, and opportunities for improvement.

Team Development & Leadership
  • Recruit, develop, and retain high-performing staff.
  • Provide coaching, training, and leadership development opportunities with staff.
  • Foster a culture of collaboration, accountability, and excellence that aligns with the organization's mission and values.

Qualifications
  • 5+ years of management experience, ideally in fitness, recreation, hospitality, or membership-based industries.
  • Strong leadership and communication skills with the ability to inspire and influence cross-functional teams.
  • Proven ability to manage budgets, analyze KPIs, and implement growth strategies.
  • Experience overseeing operational systems and launching new corporate initiatives.
  • Passion for community, fitness, and experiential business operations.

Performance Metrics
  • Membership and revenue growth
  • Customer and member retention
  • Compliance with operational and brand standards
  • Development and retention of high-performing employees

Apply