NY · On-site
$150 - $200/hr
We're Looking For We're seeking a high‑impact Principal Product Manager to own the product strategy for OPENLANE's dealer marketplace. This is a hands‑on senior role: you'll go deep on the ...
NY · On-site
$150 - $200/hr
We're Looking For We're seeking a high‑impact Principal Product Manager to own the product strategy for OPENLANE's dealer marketplace. This is a hands‑on senior role: you'll go deep on the ...
NY · On-site
$150 - $200/hr
We're Looking For We're seeking a high‑impact Principal Product Manager to own the product strategy for OPENLANE's dealer marketplace. This is a hands‑on senior role: you'll go deep on the ...
We're Looking For We're seeking a high-impact Principal Product Manager to own the product strategy for OPENLANE's dealer marketplace. This is a hands-on senior role: you'll go deep on the business ...
We're Looking For We're seeking a high-impact Principal Product Manager to own the product strategy for OPENLANE's dealer marketplace. This is a hands-on senior role: you'll go deep on the business ...
Rock Hill, SC · On-site
Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...
Rock Hill, SC · On-site
Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...
Rock Hill, SC · On-site
$100 - $125/hr
Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...
Rock Hill, SC · On-site
$100 - $125/hr
Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...
Racine, WI · On-site
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Folsom, CA · On-site
$47K - $62K/yr
Dealer Principal & General Manager Location: On-site, 12610 Auto Mall Circle, Folsom, CA 95630 Type: Part-time or Full-time (flexible scheduling available for students) About the Role Folsom Lake ...
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Folsom, CA · On-site
$47K - $62K/yr
Dealer Principal & General Manager Location: On-site, 12610 Auto Mall Circle, Folsom, CA 95630 Type: Part-time or Full-time (flexible scheduling available for students) About the Role Folsom Lake ...
Racine, WI · On-site
$125 - $150/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
$125 - $150/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
This person also provides accurate reporting to the dealer/general manager and is responsible for ... Compiles information and prepares reports as requested by management and/or dealer principal
This person also provides accurate reporting to the dealer/general manager and is responsible for ... Compiles information and prepares reports as requested by management and/or dealer principal
$125 - $150/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
$125 - $150/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
$100 - $125/hr
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Build relationships across key stakeholders in the dealership including Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more * Monitor dealership metrics ...
Build relationships across key stakeholders in the dealership including Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more * Monitor dealership metrics ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Salt Lake City, UT · On-site +1
... Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more • Monitor dealership metrics, ROI reporting, and opportunities for utilization with the Dealer ...
Salt Lake City, UT · On-site +1
... Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more • Monitor dealership metrics, ROI reporting, and opportunities for utilization with the Dealer ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Racine, WI · On-site
Here is a message from our Dealer Principal This is an opportunity to become a General Manager at one of Wisconsin's most successful family owned automotive groups What You'll Do * Lead and motivate ...
Fixed Operations Director -> General Sales Manager / Service Manager -> General Manager / Dealer Principal -> Additional group executive(s) 3. Qualification and Meeting Setting * Qualify prospects ...
Fixed Operations Director -> General Sales Manager / Service Manager -> General Manager / Dealer Principal -> Additional group executive(s) 3. Qualification and Meeting Setting * Qualify prospects ...
$36.5K - $49.7K
1% of jobs
$49.7K - $63K
4% of jobs
$63K - $76.2K
8% of jobs
$85.1K is the 25th percentile. Wages below this are outliers.
$76.2K - $89.4K
17% of jobs
$89.4K - $102.6K
19% of jobs
The median wage is $103K / yr.
$102.6K - $115.9K
18% of jobs
$122.7K is the 75th percentile. Wages above this are outliers.
$115.9K - $129.1K
15% of jobs
$129.1K - $142.3K
7% of jobs
$142.3K - $155.5K
5% of jobs
$155.5K - $168.8K
3% of jobs
$168.8K - $182K
2% of jobs
$36.5K
$109.4K
$182K
| Aspect | General Manager Dealer Principal | Sales Manager |
|---|---|---|
| Credentials | Experience in automotive dealership management, often with a dealer license | Sales experience, often with sales certifications or training |
| Work Environment | Oversees entire dealership operations including sales, service, and administration | Focuses primarily on leading the sales team and achieving sales targets |
| Industry Usage | Commonly used in automotive dealerships to denote top executive | Used across various sales sectors, including automotive, retail, and B2B |
The General Manager Dealer Principal is responsible for the overall dealership operations, including sales, service, and profitability, while the Sales Manager focuses specifically on leading the sales team and meeting sales goals. Both roles require strong leadership and industry knowledge, but the Dealer Principal has broader responsibilities across the entire dealership.
Cities with the most General Manager Dealer Principal job openings:
States with the most job openings for General Manager Dealer Principal jobs include:
For General Manager Dealer Principal jobs, the most frequently searched job titles are:

NY • On-site
$150 - $200/hr
Other
Medical, Dental, Vision, Life, Retirement, PTO
Posted 11 days ago
At OPENLANE we make wholesale easy so our customers can be more successful. We’re a technology company building the world’s most advanced—and uncomplicated—digital marketplace for used vehicles. We’re a data company helping customers buy and sell smarter with clear, actionable insights they can understand and use. And we’re an innovation company accelerating the future of wholesale remarketing through curiosity, collaboration, and an entrepreneurial spirit. Our Values: Driven Waybuilders. We pursue challenges that inspire us to build, create, and innovate. Relentless Curiosity. We seek to understand and improve our customers’ experience. Smart Risk‑Taking. We transform risk into progress through data, experience, and intuition. Fearless Ownership. We deliver what we promise and learn along the way. We’re Looking For
We’re seeking a high‑impact Principal Product Manager to own the product strategy for OPENLANE’s dealer marketplace. This is a hands‑on senior role: you’ll go deep on the business and personally drive our most strategic marketplace domains before scaling your impact through others. You’ll set the multi‑year vision, define and drive strategy, shape the long‑term roadmap, and lead complex, cross‑functional initiatives from concept through execution — always grounded in customer needs, the competitive landscape, and the data. As the portfolio and the team grow, this role is on a path to broader product leadership.
You Are:The capabilities we evaluate map to our product competency model.
You Bring:Reporting to the VP of Product Management, you’ll partner closely with Engineering, Design, Sales, Operations, Finance, Legal, and Customer Support, and align with senior leadership on strategy and outcomes. You’ll also help us attract and grow top product talent as the team scales.
Must Have's:OPENLANE is an equal opportunity employer and a drug‑free workplace.
OPENLANE makes wholesale easy so our customers can be more successful. Our end‑to‑end platform serves the remarketing needs of the world’s largest OEMs, dealers, fleet operators, rental companies and financial institutions. We’re a technology company delivering next generation tools to accelerate and simplify remarketing. We’re an analytics company leveraging data to inform and empower our customers with clear, actionable insights. And we’re an auction company powering the world’s most advanced digital used vehicle marketplaces. In 2021, OPENLANE sold nearly 2.6 million vehicles valued at over $40 billion through our auctions and generated approximately $2.3 billion in revenue. Our integrated digital marketplaces and vehicle logistics centers reduce risk, improve transparency and streamline the experience for customers in about 75 countries. OPENLANE continues to make investments in innovation, strategic acquisitions and integrations to better serve our customers. Headquartered in Carmel, Indiana, OPENLANE has about 5,000 employees and maintains business units across North America, Europe, the Philippines and Uruguay. Together, the OPENLANE brands provide a complete remarketing solution for our customers.
California Residents: Click here to learn more about the personal information we collect in the application process. Also, click here for how we adhere to the California Fair Chance Act. Canadian Residents: Click here to learn more about how we adhere to the provincial Human Rights Codes and any accessibility and/or disability legislation