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Gaming Consumer Insights Jobs (NOW HIRING)

Quid

Insights Analyst

Santa Clara, CA · On-site +1

$85K - $90K/yr

... game with the unmatched advantage of foresight. Position Overview Quid Analysts are data ... consumer insights, data analytics, strategic consulting or similarly analytical roles * Bachelor ...

PlanetScale

Software Engineer - Insights

San Francisco, CA · On-site

$120K - $290K/yr

Insights helps developers understand their database performance and provides visibility into query ... in gaming, consumer tech, and B2B SaaS. As a Software Engineer, you'll be at the core of building ...

PlanetScale

Software Engineer - Insights

San Francisco, CA · On-site +1

$120K - $290K/yr

Insights helps developers understand their database performance and provides visibility into query ... in gaming, consumer tech, and B2B SaaS. As a Software Engineer, you'll be at the core of building ...

Netflix

Researcher - Games

Los Angeles, CA · On-site

This role sits within the Games Consumer Insights team, which blends audience insights with UX Research to provide a holistic view of our players. Responsibilities: * Conduct user research throughout ...

Netflix

Researcher - Games

Los Angeles, CA · On-site

This role sits within the Games Consumer Insights team, which blends audience insights with UX Research to provide a holistic view of our players. Responsibilities: Conduct user research throughout ...

Netflix

Researcher - Games

Los Angeles, CA · On-site

This role sits within the Games Consumer Insights team, which blends audience insights with UX Research to provide a holistic view of our players. Responsibilities: * Conduct user research throughout ...

PlanetScale

Software Engineer - Insights

San Francisco, CA · On-site +1

$120K - $290K/yr

Insights helps developers understand their database performance and provides visibility into query ... in gaming, consumer tech, and B2B SaaS. As a Software Engineer, you'll be at the core of building ...

Sega of America

Senior Brand Manager, Sonic

Burbank, CA · On-site

$134K - $167K/yr

Sonic the Hedgehog is one of the world's most iconic gaming, entertainment and lifestyle brands ... Identify emerging cultural, entertainment and consumer trends and translate insights into ...

Netflix

Researcher - Games

Los Angeles, CA · On-site

This role sits within the Games Consumer Insights team, which blends audience insights with UX Research to provide a holistic view of our players. Responsibilities: * Conduct user research throughout ...

Sega Of America

Senior Brand Manager, Sonic

Burbank, CA · On-site

$134 - $167/hr

Sonic the Hedgehog is one of the world's most iconic gaming, entertainment and lifestyle brands ... Identify emerging cultural, entertainment and consumer trends and translate insights into ...

Spin Master

Director Design, Games

Manhattan, NY · On-site

$160 - $180/hr

Lead a multi‑disciplined design team in the creation and execution of Spin Master Games products ... Use consumer insights in the development of new products. * Evaluate toy submissions with the SM ...

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Showing results 21-40

All JobsGaming Consumer Insights Jobs

Gaming Consumer Insights information

See salary details

$25.5K

$77.6K

$112.5K

How much do gaming consumer insights jobs pay per year?

As of Aug 18, 2026, the average yearly pay for gaming consumer insights in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is gaming consumer insights?

Gaming Consumer Insights refer to the analysis and interpretation of data about gamers' behaviors, preferences, and motivations. Professionals in this field collect and study information from various sources—such as surveys, gameplay data, and social media—to understand what drives players to engage with certain games or features. These insights help game developers, publishers, and marketers make informed decisions about game design, content updates, and marketing strategies to better meet players' needs and expectations. Ultimately, Gaming Consumer Insights are vital for creating engaging experiences and building successful games.

What are some common challenges faced by gaming consumer insights professionals when gathering player feedback, and how are they addressed?

Gaming Consumer Insights professionals often encounter challenges such as engaging a diverse player base, interpreting qualitative feedback, and balancing player wishes with business objectives. To address these, they use a combination of surveys, focus groups, and analytics to gather broad perspectives and triangulate findings. Collaboration with game designers and data analysts helps ensure feedback is actionable and relevant, while employing segmentation and robust data analysis techniques ensures that insights truly represent the targeted player demographics.

What are the key skills and qualifications needed to thrive as a gaming consumer insights professional, and why are they important?

To thrive as a Gaming Consumer Insights professional, you need strong analytical abilities, market research expertise, and a background in data analysis or psychology, often supported by a relevant degree. Familiarity with data analytics tools like SQL, Tableau, and survey platforms, as well as experience with player feedback systems, is typical. Excellent communication, critical thinking, and collaboration skills help convey insights and work effectively with cross-functional teams. These skills ensure actionable, player-focused insights that drive product development and business success in the competitive gaming industry.

What is the difference between Gaming Consumer Insights vs Gaming Data Analyst?

AspectGaming Consumer InsightsGaming Data Analyst
Primary FocusUnderstanding consumer behavior, preferences, and trends in gamingAnalyzing game data to identify patterns and improve game performance
Required SkillsMarket research, consumer psychology, data interpretationData analysis, statistical skills, SQL, data visualization
Work EnvironmentMarket research firms, gaming companies, marketing teamsGame development studios, analytics departments, tech firms
Common CertificationsMarket research certifications, data analysis coursesData analysis certifications, SQL, Python

Gaming Consumer Insights professionals focus on understanding player preferences and market trends to guide marketing and product decisions. In contrast, Gaming Data Analysts analyze raw game data to optimize gameplay and technical performance. Both roles require data skills but differ in their primary objectives and work environments.

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What cities are hiring for Gaming Consumer Insights jobs?

Cities with the most Gaming Consumer Insights job openings:

What states have the most Gaming Consumer Insights jobs?

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What job categories do people searching Gaming Consumer Insights jobs look for?

The top searched job categories for Gaming Consumer Insights jobs are:

Gaming Consumer Insights jobs near you
Infographic showing various Gaming Consumer Insights job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.

Manager, Games Marketing - Kids Games

Netflix

Los Angeles, CA • On-site

Full-time

Medical, Life, Retirement, PTO

Re-posted 26 days ago

Netflix rating

5.8

Company rating: 5.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

70th of 76 rated media

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next.
The Role
We are seeking a Marketing Manager of Kids Games to support the marketing strategy and execution for our Kids game vertical. This role will focus on building awareness, engagement, and player acquisition for games designed to appeal to broad, mass-market audiences. You'll be responsible for contributing to and executing marketing campaigns that introduce Netflix's Kids games to both existing members and new audiences, helping to establish Netflix as a destination for accessible, high-quality gaming experiences.
This is a hands-on role where you will work closely with the Director of Games Marketing and cross-functional partners to promote our Kids game titles. You'll need to understand what makes games appealing and trustworthy to both young kids (ages 6-8) and the parents who influence their screen time and translate that understanding into marketing that earns the confidence of families while sparking genuine excitement in kids, driving discovery and engagement within the Netflix ecosystem.
What you will do:
  • Support and execute marketing strategy for Netflix's Kids game portfolio, including connected IP games, casual titles, simulation games, and other broad-appeal experiences.
  • Contribute to positioning, messaging, and go-to-market strategies that resonate with Kids game audiences and differentiate our games in a crowded market.
  • Execute integrated marketing campaigns across multiple channels (social media, in-app, email, partnerships, etc.) that drive awareness and player acquisition.
  • Partner with game development teams, product managers, and creative teams to understand each title's unique value proposition and help translate it into effective marketing.
  • Collaborate with consumer insights and data analytics teams to understand player behavior, preferences, and motivations within the Kids gaming segment.
  • Work with the broader games marketing team and Netflix marketing functional experts (creative, PR, social, partnerships) to leverage resources and support campaign execution.
  • Assist in managing marketing budgets and resources efficiently to deliver strong ROI on Kids games marketing efforts.
  • Track and report on key performance metrics, using data to optimize campaigns and inform future marketing strategies.
  • Identify opportunities to cross-promote Kids games with relevant Netflix content (TV series, films) to drive mutual discovery.
  • Stay ahead of how kids discover and engage with games, including platform shifts, creator culture, in-school trends, and the evolving role of YouTube, streaming, and social in young audiences' lives, and translate those insights into smarter channel and messaging decisions.

What we need from you:
  • 8+ years of marketing experience, with meaningful experience in kids and family entertainment marketing, whether in games, film, TV, or consumer products. Experience at companies like Disney, Nickelodeon, Hasbro, Mattel, Toca Boca, or similar kids-focused brands is highly valued.
  • Experience with user acquisition strategies, including paid social, performance marketing, or app install campaigns, with a track record of driving measurable player growth.
  • Demonstrated experience contributing to and executing successful marketing campaigns that drove measurable business results.
  • Strong project management skills with the ability to manage multiple workstreams and campaigns simultaneously.
  • Creative mindset with the ability to develop compelling Kids and campaigns that break through the noise.
  • Experience working cross-functionally with product, creative, data, and business teams to align on strategy and execution.
  • Data-driven approach to marketing, with experience using analytics and consumer insights to inform strategy and optimize campaigns.
  • Strong communication and presentation skills, with the ability to work effectively with stakeholders across the organization.
  • Adaptable and comfortable working in a fast-paced, evolving environment.
  • Passion for gaming and understanding of what makes games fun and engaging for different player types.

Nice to have:
  • Understanding of the gaming audience, including casual and mid-core players, and what motivates them to discover and engage with games.
  • Experience marketing live service games, free-to-play games, mobile games, or games within a subscription service.
  • Familiarity with the Netflix product and member base.
  • Background in product marketing, experience developing positioning, messaging frameworks, or go-to-market strategy in close partnership with a product team.

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $210,000.00 - $339,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

What Netflix employees say

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Hours and flexibility

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About Netflix

Sourced by ZipRecruiter

Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Industry

Arts, entertainment, and recreation

Company size

5,001 - 10,000 Employees

Headquarters location

Los Gatos, CA, US

Year founded

1997

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