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Gaming Consumer Insights Jobs (NOW HIRING)

THE GAME PLAN Everyone on our team has a part to play * Working with the Consumer Insights Senior Manager, fully manage qualitative and quantitative custom research projects including brand and ...

THE GAME PLAN Everyone on our team has a part to play * Working with the Consumer Insights Senior Manager, fully manage qualitative and quantitative custom research projects including brand and ...

... consumer insights, strategy, research consulting, customer success, or something adjacent. More ... fair game. * Can comfortably talk research with a researcher and business strategy with an ...

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Gaming Consumer Insights information

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$25.5K

$77.6K

$112.5K

How much do gaming consumer insights jobs pay per year?

As of Aug 29, 2026, the average yearly pay for gaming consumer insights in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is gaming consumer insights?

Gaming Consumer Insights refer to the analysis and interpretation of data about gamers' behaviors, preferences, and motivations. Professionals in this field collect and study information from various sources—such as surveys, gameplay data, and social media—to understand what drives players to engage with certain games or features. These insights help game developers, publishers, and marketers make informed decisions about game design, content updates, and marketing strategies to better meet players' needs and expectations. Ultimately, Gaming Consumer Insights are vital for creating engaging experiences and building successful games.

What are some common challenges faced by gaming consumer insights professionals when gathering player feedback, and how are they addressed?

Gaming Consumer Insights professionals often encounter challenges such as engaging a diverse player base, interpreting qualitative feedback, and balancing player wishes with business objectives. To address these, they use a combination of surveys, focus groups, and analytics to gather broad perspectives and triangulate findings. Collaboration with game designers and data analysts helps ensure feedback is actionable and relevant, while employing segmentation and robust data analysis techniques ensures that insights truly represent the targeted player demographics.

What are the key skills and qualifications needed to thrive as a gaming consumer insights professional, and why are they important?

To thrive as a Gaming Consumer Insights professional, you need strong analytical abilities, market research expertise, and a background in data analysis or psychology, often supported by a relevant degree. Familiarity with data analytics tools like SQL, Tableau, and survey platforms, as well as experience with player feedback systems, is typical. Excellent communication, critical thinking, and collaboration skills help convey insights and work effectively with cross-functional teams. These skills ensure actionable, player-focused insights that drive product development and business success in the competitive gaming industry.

What is the difference between Gaming Consumer Insights vs Gaming Data Analyst?

AspectGaming Consumer InsightsGaming Data Analyst
Primary FocusUnderstanding consumer behavior, preferences, and trends in gamingAnalyzing game data to identify patterns and improve game performance
Required SkillsMarket research, consumer psychology, data interpretationData analysis, statistical skills, SQL, data visualization
Work EnvironmentMarket research firms, gaming companies, marketing teamsGame development studios, analytics departments, tech firms
Common CertificationsMarket research certifications, data analysis coursesData analysis certifications, SQL, Python

Gaming Consumer Insights professionals focus on understanding player preferences and market trends to guide marketing and product decisions. In contrast, Gaming Data Analysts analyze raw game data to optimize gameplay and technical performance. Both roles require data skills but differ in their primary objectives and work environments.

More about Gaming Consumer Insights jobs

What cities are hiring for Gaming Consumer Insights jobs?

Cities with the most Gaming Consumer Insights job openings:

What states have the most Gaming Consumer Insights jobs?

States with the most job openings for Gaming Consumer Insights jobs include:

Infographic showing various Gaming Consumer Insights job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $77,566 per year, or $37.3 per hour.

Consumer Insights Senior Analyst

New York, NY • On-site


FanDuel
Arts, Entertainment, and Recreation • 501 - 1,000 employees

9.3

Company rating: 9.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

1st of 15 rated gambling companies

Great coworkers

People enjoy working here

Good employer


Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago


Job description

THE POSITION
Our roster has an opening with your name on it

FanDuel is seeking a Consumer Insights Senior Analyst to execute a high impact research agenda across business verticals, including Sportsbook and Predictions. The senior analyst will collaborate with teams across the marketing and commercial organizations to identify and operationalize projects that generate actionable insights.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

  • Working with the Consumer Insights Senior Manager, fully manage qualitative and quantitative custom research projects including brand and customer tracking programs from conceptualization to reporting and interpretation. Responsible for scoping programs to answer business need, sample planning, methodology and survey design, data analysis and reporting
  • Assist Research team members on additional projects, as needed, with data pulls, analysis, and presentation development
  • Provide support in efforts to evolve and enhance brand and customer tracking initiatives
  • Responsible for scoping ad hoc research projects and objectives, planning sample specifications, identifying/designing optimal methodologies, developing and programming surveys, and analyzing /reporting timely, error-free data and insights
  • Assist the team in addressing business requests by synthesizing data from custom research, syndicated sources, and other internal analytics and business intelligence sources and translating learnings into visually compelling presentations and POVs
  • Build trusted relationships with cross-functional teams and stakeholders, and actively engage in presenting and socializing insights to aid in decision-making and inspire action
  • Participate in team efforts to improve and discover innovative/actionable research methodologies
  • Collaborate with team managing key research vendors
  • Maintain regular reporting of insights to help internal clients understand the category and brand landscape

THE STATS
What we're looking for in our next teammate

  • Bachelor's degree required
  • 3+ years of market research and/or consumer insights experience with at least 2+ years on research vendor side
  • 2+ years of experience managing custom research projects from conceptualization to completion
  • Proven proficiency with sampling, survey design, and data analysis
  • Experience with Qualtrics and/or other DIY Survey creation tools
  • Experience measuring advertising effectiveness studies
  • Experience in brand tracking & customer tracker research tools
  • Strong Excel and PowerPoint skills required, experience with Tableau or other data visualization tools preferred
  • Ability to leverage and integrate information from a variety of sources to generate insights
  • Proficient in creating stories and gleaning actionable insights from a variety of disparate data sets
  • Proficient in visualizing data effectively and presenting to key internal clients
  • Demonstrated ability to be a pragmatic problem-solver
  • A curious, agile, team-oriented, and critical thinker
  • Acute attention to detail
  • Strong oral and written communication skills
  • Strong analytical and organizational skills
  • Ability to manage multiple disparate projects concurrently
  • Experience in technology, sports, or gaming categories a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.  

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $86,000 - $108,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid



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