1

Funnel Optimization Jobs in Delaware (NOW HIRING)

... funnel. Reporting to the Director of Revenue Operations, this role will serve as the in-house ... Oversee the day-to-day management, optimization, and governance of the HubSpot CRM and related hubs ...

Showing results 21-35

Funnel Optimization information

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are popular job titles related to Funnel Optimization jobs in Delaware?

For Funnel Optimization jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Funnel Optimization jobs in Delaware look for?

The top searched job categories for Funnel Optimization jobs in Delaware are:

What cities in Delaware are hiring for Funnel Optimization jobs?

Cities in Delaware with the most Funnel Optimization job openings:

Infographic showing various Funnel Optimization job openings in Delaware as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, and 5% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution.

Hubspot Analyst

Athenago

Wilmington, DE • On-site

Full-time

Re-posted 20 days ago


Job description

At Athena, we empower exceptional talent with boundless opportunities to achieve more. We achieve this by pairing exceptional EAs from the Philippines and Kenya with our driven clients and ensuring both receive ongoing support throughout the journey. The result is 10x more leverage, more time, and a greater impact on our clients' work and lives.

With a waitlist growing by the day, Athena has already showcased compelling demand. As part of the Athena team, you will have an exponential opportunity, empowering the fiercely ambitious to reach the most audacious goals.

Role Overview

Athena is seeking a highly skilled HubSpot Administrator to help scale our systems and processes across the entire revenue funnel. Reporting to the Director of Revenue Operations, this role will serve as the in-house HubSpot expert, partnering closely with Sales, Marketing, Client Operations, and Executive teams to ensure data integrity, process efficiency, and cross-functional alignment. The ideal candidate is analytical, detail-oriented, and deeply familiar with HubSpot's ecosystem and RevOps best practices.

Duties & Responsibilities

System Administration & Governance

  • Oversee the day-to-day management, optimization, and governance of the HubSpot CRM and related hubs (Marketing, Sales, Service).

  • Ensure platform performance, compliance, and scalability initiatives.

Process Design & Automation

  • Build and maintain workflows, automations, lead routing, and lifecycle processes to support GTM team efficiency.

  • Partner with Sales and Marketing to manage segmentation, lead scoring, and campaign tracking.

Data Management & Integrity

  • Maintain data accuracy through regular audits, deduplication, and clear documentation.

  • Implement standards and practices to uphold data hygiene and process consistency.

Integrations & Tech Stack Management

  • Manage integrations between HubSpot and connected tools (e.g., Clay, Gong, Docusign).

  • Identify opportunities to enhance connectivity and streamline data flow across the RevOps tech stack.

Enablement & Reporting

  • Provide training and ongoing support to end users to drive HubSpot adoption and best practices.

  • Develop and maintain dashboards and reports to enable visibility into pipeline, campaign performance, and revenue metrics.

  • Monitor platform performance and recommend improvements based on business needs and product updates.

Key Stakeholders
  • Director, Sales Strategy, CRO, VP Sales, Director Commercial Sales, Marketing, Finance, Product, Technology, Client Operations

Skills
  • Deep expertise in HubSpot CRM and associated hubs (Marketing, Sales, Service).

  • Strong understanding of go-to-market operations across Sales, Marketing, and Customer Success.

  • Experience with RevOps best practices: funnel management, attribution, segmentation, lead management, and reporting.

  • Proficiency in integrating HubSpot with other SaaS platforms via native connectors or middleware (e.g., Zapier).

  • Excellent analytical and problem-solving skills, with a high level of attention to detail and data quality.

  • Effective communicator and collaborator with experience working across multiple departments.

  • HubSpot certifications (e.g., Revenue Operations, CRM Implementation, Reporting) are a strong plus.

Competencies
  • Proven ability to design and maintain scalable CRM processes.

  • Demonstrated success driving adoption of HubSpot tools and best practices.

  • Strong project management skills with the ability to balance multiple priorities.

  • Data-driven mindset with the ability to translate insights into operational improvements.

  • Collaborative approach, thriving in cross-functional, fast-paced environments.

Relevant Experience Required
  • Minimum of 3+ years in a HubSpot Administration or related role within a B2B environment.

Direct Reports and Span of Control
  • This role will not have direct reports initially.