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Unleashed Brands

VP, Franchise Operations

Bedford, TX · On-site

The Vice President of Operations leads the operational performance of the Water Wings brand across both our company-owned schools and our growing franchise network. This is a build role. As we scale ...

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How much do full time vp franchise jobs pay per year?

As of Aug 10, 2026, the average yearly pay for full time vp franchise in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What is the difference between Full Time Vp Franchise vs Franchise Development Manager?

AspectFull Time Vp FranchiseFranchise Development Manager
CredentialsBachelor's degree, experience in franchising or salesBachelor's degree, experience in sales or business development
Work EnvironmentCorporate office, strategic planning, leadershipField and office, sales outreach, franchise recruitment
Industry UsageUsed in large franchise corporations for executive oversightUsed in franchise companies for growth and expansion roles

The Full Time Vp Franchise typically holds a senior leadership role focused on overall franchise strategy and management, often requiring extensive experience and strategic oversight. In contrast, the Franchise Development Manager concentrates on recruiting new franchisees and expanding the franchise network, often working directly with sales and marketing teams. Both roles are vital for franchise growth but differ in scope, responsibilities, and seniority level.

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Full Time Vp Franchise jobs near you
Infographic showing various Full Time Vp Franchise job openings in the United States as of August 2026, with employment types broken down into 77% Full Time, and 23% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.

VP, Franchise Operations

Unleashed Brands

Bedford, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Job description

Vice President, Operations

***Relocating to Las Colinas October 2026***
Role Summary:

The Vice President of Operations leads the operational performance of the Water Wings brand across both our company-owned schools and our growing franchise network. This is a build role. As we scale, the VP designs the systems, playbooks, and field-support model that turn a founder-led operation into a repeatable, scalable framework, then holds the organization accountable to it. The VP steps into the senior operating seat for the brand, owning day-to-day operations, franchisee success, and the standards that create a consistent experience for families in every location. The ideal candidate is a hands-on, high-urgency operator who is comfortable writing the operating system and doing the work to make it real.

Key Responsibilities:

Lead Company-Owned Operations

  • Own the day-to-day operational performance of all company-owned schools, including sales, enrollment, retention, labor efficiency, and unit-level profitability.
  • Develop and coach location leadership to deliver a consistent, high-quality experience and to hit financial and operational targets.
  • Use the company-owned schools as the proving ground for systems and best practices that are then rolled out across the franchise network.

Build the Operating Framework

  • Write the SOPs, playbooks, and training frameworks that allow a first-time franchisee to execute to brand standard from day one.
  • Establish KPIs, reporting, and accountability routines that give leadership clear visibility into performance across the system.
  • Translate founder knowledge and brand standards into scalable, documented processes as the brand grows.

Drive Franchisee Performance and Support

  • Stand up and lead the field support and franchise business coach (FBC) model that supports franchisees across the full lifecycle.
  • Partner with franchisees to improve revenue, profitability, retention, and the member experience through proactive, performance-driven coaching.
  • Analyze system-wide performance data and build action plans to improve key metrics such as sales growth, retention, labor efficiency, and EBITDA contribution.

Oversee New School Launches

  • Build and own the new-unit launch playbook, ensuring new franchisees are trained and ready to operate to brand standard and reach early profitability targets.
  • Partner cross-functionally to align training, marketing, and financial plans behind each opening.

Ensure Brand Consistency and Compliance

  • Maintain brand standards through evaluations, performance reviews, and corrective action plans where needed.
  • Audit operations for safety, cleanliness, curriculum delivery, and guest experience, leading remediation for underperforming locations.

Collaborate Cross-Functionally and Represent the Brand

  • Partner with the Brand President and functional leaders in Training, Marketing, Development, and Finance to strengthen the Water Wings operating model.
  • Serve as the operational voice of the brand with franchisees and at leadership meetings, conferences, and franchise events.
Qualifications:
  • 10+ years of progressive operations leadership, with significant multi-unit and franchise operations experience, ideally in swim, youth enrichment, fitness, or family entertainment.
  • Proven track record building operational systems from the ground up: SOPs, training frameworks, and KPI and accountability routines designed to scale.
  • Experience leading multi-unit operations teams and franchise business coach or field support teams that deliver measurable performance improvement.
  • Direct experience with new-unit launches and openings.
  • Strong financial acumen, including unit-level P amp;L, EBITDA contribution, labor efficiency, and retention.
  • High sense of urgency, leads by example, and credible with both franchisees and senior leadership.
  • Excellent communication and presentation skills.
  • Based in DFW and able to work in-office, with willingness to travel approximately 25–30% to support company-owned schools, franchise locations, and new openings.

Perks

  • Paid bi-weekly
  • Company Paid Holidays
  • Flexible Paid Time Off
  • Paid Parental Leave
  • Multiple health care insurance plans that cover medical, dental, prescription, vision, and employer HSA contributions
  • Competitive 401(k) Program with employer matching contributions
  • Daily dress code of "business casual"
  • A positive work environment
  • And much, much more

Why Join Water Wings
At Water Wings, our work matters. We teach kids a life skill that keeps them safe and gives them confidence, and we do it as part of Unleashed Brands, the leading youth enrichment platform in the country. This is a rare chance to step into the senior operating seat of a high-growth, founder-led brand and build the framework that defines how we scale. Your fingerprints will be on the systems, the team, and the experience families have in every school we open.

Company Description

Unleashed Brands was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging and inspiring experiences that help them become who they are destined to be. Unleashed Brands has more than 1,300 locations open and in development with plans to open more than 100+ new units annually over the next 5 years. For more information, please visit www.unleashedbrands.com. Unleashed Brands is headquartered in the Dallas/Fort Worth Metroplex.

Commitment to Equal Opportunity

Unleashed Brands is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.

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