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The Mid–Level to Senior-Level Paid Media Specialist is a core contributor on Fruition's Digital Marketing Team, responsible for managing paid media campaigns end-to-end across multiple clients and channels. This role sits at the intersection of hands-on execution and strategic thinking: you'll own campaign performance day-to-day while also bringing data-driven recommendations, a cross-channel perspective, and a proactive voice to client conversations and internal planning.

The ideal candidate is analytically sharp, platform-fluent, eager to keep pace with a fast-moving industry, and ready to grow into a senior leadership track.

1. Campaign Strategy & Execution

• Develop and lead comprehensive paid media strategies and campaigns for multiple clients simultaneously, from brief creation through launch, optimization, and reporting.
• Set up and manage campaigns across paid channels, including Google Ads, Performance Max, Microsoft/Bing, Facebook, Programmatic, LinkedIn, Pinterest, Twitter, and Reddit.
• Ensure all campaigns have measurable, trackable goals in place before launch.
• Manage daily, monthly, and lifetime campaign budgets with accuracy and accountability.
• Execute ongoing optimizations based on performance data, client goals, and platform best practices.

2. Performance Analysis & Reporting

• Monitor and analyze account metrics, including keyword conversion rates, bid performance, impression share, quality score, and budget pacing.
• Utilize internal and external tools to compile monthly performance reports and quarterly business reviews.
• Track, analyze, and communicate key takeaways, trends, and ongoing opportunities for improvement to both clients and internal teams.
• Research and monitor market trends, benchmarks, and the competitive landscape to inform strategy.
• Seamlessly use Google Analytics and Google Tag Manager to ensure campaigns have proper tracking in place (GA certification is a plus).

3. Client Partnership

• Serve as a subject matter expert in client meetings and calls, demonstrating a clear understanding of each client's business context.
• Work closely with account management to ensure paid media activity aligns with the client's broader goals.
• Identify and surface opportunities to grow advertising investment and expand retained work.
• Ensure processes are followed and proactively resolve roadblocks before they affect client outcomes.

4. Collaboration & Growth

• Support and collaborate with cross-functional team members to build integrated, cross-channel campaigns.
• Monitor industry changes and translate them into actionable recommendations for clients and the team.
• Continually develop expertise in existing and emerging paid media platforms, tools, and technologies.
• Contribute to internal team discussions, thought leadership, and knowledge-sharing efforts.

Education:

• Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent professional experience.
• Google Ads certification required; GA4 certification and additional credentials (Meta Blueprint, LinkedIn Marketing Labs) strongly preferred.

Experience:

Minimum 3 years of digital agency experience is strongly preferred. Candidates who have managed multiple client accounts simultaneously across diverse industries, business models, and budget sizes will be prioritized. Comfort navigating competing client priorities, tight turnarounds, and cross-functional agency teams is a meaningful advantage in this role.

Platform Expertise

• Expert-level proficiency in Google Ads across all campaign types: Search, Display, Shopping, YouTube, and Performance Max.
• Deep Meta advertising expertise across Facebook and Instagram, including advanced audience targeting, creative testing, and Conversions API implementation.
• LinkedIn Ads experience across Sponsored Content, Message Ads, Dynamic Ads, and Lead Gen Forms.
• Working knowledge of additional paid channels such as Microsoft/Bing Ads, Pinterest, Programmatic, Reddit, or Twitter/X is a plus.

Analytics & Measurement

• Strong proficiency in Google Analytics 4, platform-native analytics dashboards, and third-party attribution tools.
• Solid understanding of conversion tracking, pixel implementation, and attribution modeling across platforms.
• Experience building and maintaining reports and dashboards in Google Looker Studio; proficiency in Google Sheets for data analysis and budget planning.

Campaign Management & Optimization

• Demonstrated expertise in campaign optimization, including bid strategy management, audience segmentation and refinement, and creative performance analysis.
• Ability to manage multiple client accounts and campaign budgets simultaneously, with strong attention to detail and budget pacing.
• Experience with A/B and multivariate testing to continuously improve campaign performance and ROI.

Communication & Collaboration

• Excellent written and verbal communication skills, with the ability to translate complex performance data and strategies into clear, actionable insights for clients and internal stakeholders.
• Comfortable presenting in client meetings, monthly reviews, and quarterly business reviews.
• Strong cross-functional collaboration skills; able to work effectively with account management, creative, and analytics teams.

A criminal background check is required for this position.

• Work/Life Balance – opportunities for flex schedule and remote work
• Flexible Paid Time Off Policy
• Health insurance, including medical, dental, and vision (partial employer-paid medical)
• Life insurance, short- and long-term disability, and supplemental voluntary benefits
• 401(k) with company match
• Parental Leave
• Sabbatical
• Ongoing training and development
• Employee social and fundraising events

• $65,000 - $95,000 total annual on-target earnings (base salary plus bonus), commensurate with experience, skills, education, and/or training.

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