DIRECTOR, REVENUE MARKETING (TROY SPORTS PROPERTIES)
Troy, AL
On Site
THE RUNDOWN
Playfly Sports is looking for a Director, Revenue Marketing to join our Troy University team in Troy AL. The Director, Revenue Marketing will work with the Assistant Athletics Director of Marketing to drive awareness and attendance for all athletic programs while increasing fan engagement. The primary objective is to provide a top-tier game atmosphere for all home athletic events while continuing to drive revenue for the Athletics Department. This position reports directly to the Deputy Athletics Director for External Relations / Revenue Generation.
WHAT YOU'LL ACCOMPLISH
Oversee all operations and sales for gameday special events and activities
Design and implement fan experience, marketing, and sales campaigns for assigned sports.
Assist the Deputy Athletics Director and Assistant Athletics Director in the game presentation of men's football and basketball games
Assist the Deputy Athletics Director and Assistant Athletics Director of Marketing & Fan Engagement in all marketing and sales campaigns surrounding revenue generating sports
Support the Assistant Athletics Director of Marketing & Fan Engagement in recruitment, scheduling, and training of the student intern program
Oversee all operations and sales for property specific revenue drivers
Coordinate and implement activation features within the university athletics app
Coordinate with the Assistant Athletics Director of Marketing & Fan Engagement on social media campaigns
Work directly with university sports properties on fulfillment and in-game sponsorship activations for home sports games
Analyze data from email correspondence, social media, and the university athletics app to ensure that sponsors receive optimal ROI and advise the university athletics team on ways to improve communication to season ticket holders, alumni, fans, and students
Other job-related duties as assigned
WHAT YOU'LL BRING
Bachelor's Degree required, Master's preferred
1+ years of experience in sports marketing
Strong storytelling skills and experience
Ability to work in a collaborative team setting while also being self-motivated and organized
Familiarity of NCAA rules, college athletics content trends, and current social and digital media trends and specifications preferred
Excellent communication and time management skills
TRAVEL, LIFTING, PHYSICAL REQUIREMENTS
Ability to lift up to 25 lbs.
Ability to work outside of typical business hours as needed, potentially including, but not limited to, evenings, weekends, and holidays