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How much do freelance wordpress developer jobs pay per year?

As of Jun 29, 2026, the average yearly pay for freelance wordpress developer in the United States is $84,542.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,500.00 and $99,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by freelance WordPress developers, and how can they be managed?

Freelance WordPress developers often encounter challenges such as managing multiple client projects with varying deadlines, staying updated with frequent WordPress updates and plugin changes, and ensuring clear communication with clients who may have different levels of technical understanding. To manage these, it’s helpful to use project management tools, schedule regular learning sessions to keep skills current, and set clear expectations with clients from the outset. Building a reliable workflow and maintaining proactive communication can greatly enhance client satisfaction and project success.

What are the key skills and qualifications needed to thrive as a Freelance WordPress Developer, and why are they important?

To thrive as a Freelance WordPress Developer, you need strong proficiency in WordPress CMS, PHP, HTML, CSS, and JavaScript, along with a portfolio showcasing previous projects. Familiarity with tools like page builders (e.g., Elementor), version control systems (e.g., Git), and understanding of SEO best practices or relevant certifications is highly valuable. Excellent client communication, time management, and problem-solving skills set successful freelancers apart. These skills ensure efficient project delivery, client satisfaction, and the ability to adapt to diverse web development needs.

What is the difference between Freelance Wordpress Developer vs Web Designer?

AspectFreelance Wordpress DeveloperWeb Designer
CredentialsKnowledge of WordPress, PHP, HTML, CSSDesign skills, Adobe Creative Suite, UI/UX principles
Work EnvironmentRemote or freelance projects, client sitesDesign studios, freelance or agency settings
Industry UsageBuilding and customizing WordPress sitesCreating website layouts and visual designs

While both roles involve website creation, Freelance Wordpress Developers focus on coding, customizing, and maintaining WordPress sites, whereas Web Designers concentrate on visual design and user experience. Understanding these differences helps clients find the right professional for their project needs.

What does a Freelance WordPress Developer do?

A Freelance WordPress Developer designs, builds, customizes, and maintains websites using the WordPress platform for various clients. Their tasks often include creating custom themes and plugins, updating site content, ensuring website security, and optimizing performance. Freelance developers work independently, usually handling project management, client communication, and technical support. They may also assist with website migrations, troubleshooting, and integrating third-party services. Ultimately, they help clients achieve their web goals through tailored WordPress solutions.

What Does a Freelance WordPress Developer Do?

A freelance WordPress developer helps a client or customer create a website using WordPress. This career is a remote position, so you may not actually meet the client. You can work in a private office or from your home. Your job is to create a design and theme that meets the clients needs both functionally and visually. You mostly focus on the structure of the website and the graphic content that brings it to life. You may provide maintenance service after the site launches. In most cases, you work on a contract basis. The contract outlines all of the requirements and other information, such as whether there is an NDA and the compensation agreements.

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Freelance Wordpress Developer jobs near you
Marketing Director (Digital & Integrated)

Marketing Director (Digital & Integrated)

Idea Hall

Costa Mesa, CA • On-site

Full-time

Posted 22 days ago

Job description

Marketing Director (Digital & Integrated)
Location: Costa Mesa, CA (Hybrid: in-office Tue-Thu)
Employment: Full-time, Exempt
Reports to: Vice President, Integrated Communications
About the Role
We're hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit, Architecture/Engineering/Construction (AEC), Commercial Real Estate (CRE) and education industries that drive measurable growth. You'll own strategy, hands-on execution, and performance optimization across digital (SEO, SEM, paid social, programmatic, email, web) and traditional channels (brand campaigns, print, broadcast, OOH, events). If you're stepping into your first Director role or you've been a director for years, we'll calibrate scope and support to your experience.
If you're not sure you meet the qualifications, please apply-skills are learned, and we value potential.What You'll Do
Strategy & Planning
  • Build integrated marketing plans tied to client business goals
  • Develop channel strategies across SEO, SEM/paid search, paid social, programmatic/display, email/lifecycle, website/landing pages, and traditional media.
  • Create clear briefs, hypotheses, test plans, and forecasts; set budgets and pacing.
Client Service Excellence and Leadership
  • Provide ongoing strategic counsel and client account stewardship - driving excellence in quality of work, strategic guidance and financial stewardship
  • Serve as a day-to-day client lead, mentoring and guiding managers, associates and coordinators on the team in account direction, client service and work delivery

Execution & Optimization
  • Stand up and optimize campaigns end-to-end: audience, creative, offers, landing pages, conversion flows, and nurture programs.
  • Manage SEO programs, partner with content and web development to improve Core Web Vitals, site architecture, and content performance.
  • Own paid search, paid social, and programmatic strategy and ensure excellent team execution.
  • Lead email and marketing automation: segmentation, journeys, lead scoring, A/B testing, and deliverability.
  • Oversee traditional marketing as needed: media planning/buying OOH, print, broadcast, direct mail, sponsorships, and events.
Website & Conversion
  • Partner with UX/design and developers on website roadmaps, and landing pages.
  • Ensure accurate tracking (GA4, tag management, pixels), UTM governance, and robust QA.
Analytics & Reporting
  • Leverage Looker Studio, Power My Analytics, SEMRush, Porter
  • Experience using and integrating GA4
  • Define KPIs; build dashboards and weekly/monthly readouts with insights
  • Translate performance into clear recommendations for executives and cross-functional partners.
Collaboration & Leadership
  • Work cross functionally- with Sales, Creative, PR/Comms teams.
  • Manage vendors and/or direct reports; mentor teammates and elevate channel best practices.
  • Steward budget accountability, and SOWs with agencies and freelancers.
Compliance & Governance
  • Maintain data privacy and compliance standards
  • Uphold brand guidelines, accessibility standards, and QA processes across channels.
What You'll Bring
  • Experience building and optimizing multi-channel marketing programs - agency experience required.
  • Strong client service management skills
  • Strong communication skills - both internally and with clients - to keep teams motivated, aligned and working together as one team.
  • Strong presentation - verbal and written/visual communication skills
  • Practical fluency in most of the following:
    • SEO: Site audits, Search Console, schema, internal linking, Core Web Vitals.
    • SEM/Paid Search: Account structure, match types, bidding strategies,
    • Paid Social: Audience strategy, creative testing, retargeting, lead gen, B2B and/or B2C tactics.

    • Programmatic/Display/Video: Targeting, frequency management, brand safety, measurement.
    • Email/Automation: ESP/MAP (e.g., HubSpot, Marketo, Mailchimp/Eloqua), segmentation, nurture design, testing.
    • Web/CRO: Partnering with designers/developers on CMS (e.g., WordPress/Webflow/Drupal), landing pages, form optimization, QA.
    • Analytics/MarTech: GA4, Tag Manager, Looker Studio/BI, Search Console, ads managers; CRM familiarity (e.g., Salesforce/HubSpot).
  • Ability to turn insights into action and optimize processes and outcomes wherever possible.
  • Strong project management: you can juggle priorities, hit deadlines
  • Clear, audience-appropriate writing and storytelling.
Work Style, Schedule & Travel
  • We work together in our Costa Mesa office on Tuesdays, Wednesdays and Thursdays, with occasional local client visits and events (some evenings).

Apply