Freelance web developers create eye-catching and user-friendly websites to generate web traffic and promote their clients' products and services. Unlike staff web developers, freelance web developers are independent contractors who may work for an individual or business on a short- or long-term basis. As a freelance web developer, you determine your target audience based on your client's customer base and design a website to attract new customers and keep current customers interested. You may also meet with your client to ensure you understand their expectations and wants for their website. When developing a design, you may collaborate with a team to create a new site or find ways to improve an existing one. Functionality and aesthetic appeal are your two primary goals.