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Freelance Gtm Strategy Jobs in Bothell, WA (NOW HIRING)

Freelance Gtm Strategy information

See Bothell, WA salary details

$36.3K

$104.8K

$165.4K

How much do freelance gtm strategy jobs pay per year?

As of Aug 22, 2026, the average yearly pay for freelance gtm strategy in Bothell, WA is $104,789.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,400.00 and $139,700.00 per year, depending on experience, location, and employer.

What is a freelance GTM strategy?

A Freelance GTM (Go-To-Market) Strategy professional is an independent consultant who helps businesses plan and execute how to bring their products or services to market successfully. They analyze target audiences, develop positioning, select appropriate marketing channels, and create action plans to ensure optimal product launches. Unlike in-house strategists, freelancers work on a project basis and bring external expertise to help companies launch or expand their offerings efficiently.

What are some common challenges faced by freelance GTM (Go-To-Market) strategists, and how can they be addressed?

Freelance GTM strategists often face challenges such as aligning with diverse client expectations, rapidly understanding new industries, and managing multiple projects simultaneously. Building strong communication skills and setting clear project scopes can help address misalignment. Staying up to date with industry trends and maintaining a structured onboarding process for each client can also streamline adaptation. Additionally, using effective project management tools can help in balancing workload and meeting deadlines.

What are the key skills and qualifications needed to thrive as a freelance GTM (Go-To-Market) strategist, and why are they important?

To thrive as a Freelance GTM Strategist, you need expertise in market research, business development, and strategic planning, often backed by experience in sales or marketing roles. Familiarity with CRM platforms, analytics tools, and project management software like Salesforce, HubSpot, or Asana is typically required. Outstanding communication, adaptability, and client relationship management are essential soft skills for engaging stakeholders and navigating dynamic projects. These capabilities ensure effective market entry, competitive positioning, and successful project outcomes for clients.

What is the difference between Freelance Gtm Strategy vs Freelance Product Marketing?

AspectFreelance Gtm StrategyFreelance Product Marketing
Primary FocusDeveloping go-to-market strategies for products or servicesCreating marketing campaigns and messaging for products
Skills & CredentialsMarket analysis, strategic planning, industry knowledgeMarketing skills, content creation, customer insights
Work EnvironmentConsulting, strategic planning sessions, client meetingsContent development, campaign management, analytics
Industry UsageUsed across tech, retail, SaaS, and more for strategic launchesCommon in tech, consumer goods, and digital marketing sectors

Freelance Gtm Strategy focuses on crafting comprehensive go-to-market plans, while Freelance Product Marketing emphasizes executing marketing campaigns and messaging. Both roles require strategic thinking but differ in their core activities and deliverables.

What are the most commonly searched types of Gtm Strategy jobs in Bothell, WA?

The most popular types of Gtm Strategy jobs in Bothell, WA are:

What job categories do people searching Freelance Gtm Strategy jobs in Bothell, WA look for?

The top searched job categories for Freelance Gtm Strategy jobs in Bothell, WA are:

What cities near Bothell, WA are hiring for Freelance Gtm Strategy jobs?

Cities near Bothell, WA with the most Freelance Gtm Strategy job openings:

Infographic showing various Freelance Gtm Strategy job openings in Bothell, WA as of July 2026, with employment types broken down into 2% Locum Tenens, 31% Full Time, 46% Part Time, 1% Temporary, and 20% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $104,789 per year, or $50.4 per hour.

Growth Marketing Lead of Remitly Business

Remitly

Seattle, WA • Hybrid

$168K - $210K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago


Job description

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money- we're here to move our global customers forward.
We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career-we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role

Remitly has moved $100B+ helping families send money across borders. Now we're doing the same for businesses and we're building the team to make it happen.

The Growth Marketing Lead for Remitly Business owns the North America go-to-market strategy end to end: awareness, acquisition, and early retention for SMBs in the US and Canada. This is a senior operator role that sets the strategy, run the execution, and make the reallocation calls. You'll report to the Head of Marketing and have a seat at the product table.

This is a hybrid role requiring 3+ days per week in our Seattle, WA headquarters.

You Will

  • Own the North America customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as your core metrics.
  • Design and scale growth loops across the marketing funnel including paid, organic, community and partnerships - with a clear view of what compounds vs. what rents.
  • Identify and operationalize growth loops: referrals, creator ecosystems, marketplace effects in freelancer communities, and the two-sided flywheel between Send and Receive.
  • Translate product capabilities into a narrative that positions Remitly Business as a challenger to incumbents.
  • Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product - you'll have a real seat in roadmap prioritization.
  • Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring, and creative QC. Manage those agents the way you'd manage a team.

You Have

  • 8-12 years in growth, performance marketing, and/or product marketing in B2B fintech, payments, or adjacent categories - with demonstrated SMB acquisition experience at scale.
  • A North America growth number you've directly owned and CAC efficiency, retention curves, and payback period data you can speak to.
  • At least one 01 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you'd do differently.
  • 3+ durable acquisition channels you've scaled across paid, SEO, partnerships, community-led, or PLG.
  • The cross-functional experience to drive shared outcomes with Product - accountability for adoption and revenue impact, not just marketing influence.
  • Fluency with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations.

Compensation Details.The starting base salary range for this position is typically $168,000-$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

#LI-Hybrid

Our Benefits:

  • Flexible paid time off
  • Health, dental, and vision + 401k plan with company matching
  • Paid parental, medical, military and family care leave
  • Mental Health & Family Forming Benefits
  • Employee Stock Purchase Plan (ESPP)
  • Continuing education and travel benefits

Our Connected Work Culture: Driving Innovation, Together

At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. For corporate team members, we have an in-office expectation of at least 50% of the time monthly, typically achieved by coming in three days a week. This creates a consistent, meaningful overlap that supports team norms and business needs. Managers also have the flexibility to set higher expectations based on their team's specific needs. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer

At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.