Freelance Gtm Strategy Jobs in Bothell, WA (NOW HIRING)

Overview
Microsoft Consumer Marketing is seeking a highly conceptual, craft-driven Microsoft Consumer Marketing - Creative Director (Copy) with a strong copywriting and storytelling background to shape the next generation of consumer marketing and brand communications across Microsoft's consumer portfolio including Copilot, Surface, Windows, Microsoft 365, and emerging AI experiences. This role calls for a world-class narrative thinker-someone who can transform complex technology into clear, emotionally resonant stories that move people.
This candidate is a talented writer, editor, and creative strategist with deep experience developing integrated campaigns, product narratives, launch storytelling, scripts, executive communications, and digital-first brand systems. They understand how language, pacing, tone, and narrative structure work together to create modern, culturally relevant marketing that stands apart.
Reporting into senior marketing leadership, this individual will operate at the center of a highly matrixed organization, partnering across Integrated Marketing, Product Marketing, Engineering, and external creative partners to deliver cohesive, high-impact storytelling across Microsoft's consumer ecosystem.
This is not a people management role. It is an individual contributor position for an experienced creative leader who can independently drive work from strategy through execution while mentoring and elevating junior creatives, freelancers, writers, and agency partners through influence, collaboration, and creative excellence.
The Microsoft Consumer Marketing - Creative Director (Copy) must thrive in ambiguity, simplify complexity with clarity and precision, and confidently present narratives and creative frameworks to executive stakeholders. They should be equally comfortable developing foundational brand voice systems, launch platforms, scripts, product storytelling, social campaigns, web experiences, demos, and executive communications spanning Copilot, Surface, Windows, Microsoft 365, and future consumer experiences.
This candidate is both a systems thinker and a hands-on storyteller who can create scalable narratives and unified messaging frameworks while maintaining an exceptionally high standard of craft.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
• Define and lead the narrative creative direction across integrated, multi-channel marketing efforts including launches, campaigns, demos, executive storytelling, and ongoing go-to-market (GTM) communications.
• Craft breakthrough storytelling rooted in audience insight, product truth, cultural relevance, and strategic clarity.
• Serve as a cross-functional creative lead, partnering across Integrated Marketing, Advertising, Product Marketing, Engineering, and agency teams to solve complex business and narrative challenges.
• Lead and influence across storytelling disciplines including campaign development, copywriting, scripting, UX writing, editorial systems, presentation storytelling, naming, messaging architecture, and brand voice.
• Develop and present compelling strategic narratives and creative frameworks to executive stakeholders with confidence and precision.
• Guide internal creatives, freelancers, writers, production partners, and agencies to deliver strategically grounded, digitally native creative work.
• Ensure consistency and excellence across fast-moving, ambiguous workstreams while maintaining a high bar for storytelling craft and creative judgment.
• Incorporate AI tools and emerging technologies thoughtfully into creative development workflows to accelerate ideation and innovation.
• Contribute hands-on writing and creative development when needed, including concepting, scripting, editing, messaging refinement, and presentation storytelling.
• Embody our Culture and Values
Qualifications
Required/minimum qualifications

• Master's Degree in a related field AND 6+ years experience working in a creative space for a global brand.
• OR Bachelor's Degree in a related field AND 8+ years experience working in a creative space for a global brand.
• OR equivalent experience (e.g., demonstrated experience working in a creative space for a global brand).

Additional or preferred qualifications

• Master's Degree in a related field AND 8+ years experience working in a creative space for a global brand.
• OR Bachelor's Degree in a related field AND 12+ years experience working in a creative space for a global brand.
• OR equivalent experience (e.g., demonstrated experience working in a creative space for a global brand).
• 6+ years experience shipping products, services, or games and/or delivering to customers as a result of an end-to-end design process.
• 10+ years of experience creating and leading breakthrough creative work for globally recognized brands.
• Experience across multiple narrative disciplines including copywriting, scripting, digital storytelling, UX writing, messaging systems, and brand voice development.
• Experience presenting to senior executives and shaping complex narratives with clarity and impact.
• Experience with modern content ecosystems across digital, social, web, experiential, and product marketing.
• Experience with creative collaboration tools, presentation systems, Microsoft products, and AI-enabled creative workflows.
• Experience working in both agency and in-house creative environments.
• The ability to provide a portfolio of relevant work for review.

Product Design IC5 - The typical base pay range for this role across the U.S. is USD $142,800 - $274,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000 - $304,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.