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Freelance Graphic Designing Jobs in Indiana (NOW HIRING)

Performance Creative Lead

Evansville, IN · Remote

$70K - $80K/yr

You'll collaborate with our graphic designer, video production partners, photographers, and freelancers, but your primary responsibility is determining what should be created and why, not necessarily ...

A Creative Director for a new digital banking platform designed to move nimbly into the future and ... Maintain an extensive network of creative resources for freelance and recruiting. Brand Building ...

A Creative Director for a new digital banking platform designed to move nimbly into the future and ... Maintain an extensive network of creative resources for freelance and recruiting. Brand Building ...

Freelance Graphic Designing information

See Indiana salary details

$18

$32

$45

How much do freelance graphic designing jobs pay per hour?

As of Aug 3, 2026, the average hourly pay for freelance graphic designing in Indiana is $32.99, according to ZipRecruiter salary data. Most workers in this role earn between $26.54 and $39.81 per hour, depending on experience, location, and employer.

What is the difference between Freelance Graphic Designing vs In-House Graphic Designer?

AspectFreelance Graphic DesigningIn-House Graphic Designer
Work EnvironmentRemote, flexible, varies by projectOffice-based or company premises
CredentialsPortfolio, design skills, sometimes certificationsPortfolio, design skills, often a degree in graphic design
Employer & Industry UsageIndependent contractors, agencies, clientsCompany or organization’s internal team
Work ScopeMultiple clients, diverse projectsConsistent projects for one employer

Freelance Graphic Designing offers flexibility and variety, working with multiple clients remotely, often requiring a strong portfolio and design skills. In contrast, In-House Graphic Designers work within a company's team, focusing on consistent branding and projects in a fixed environment, often with formal credentials. Both roles require creative expertise but differ in work setting and client interaction.

What is freelance graphic designing?

Freelance graphic designing is a type of self-employment where designers offer their creative services to various clients on a project or contract basis, rather than working as a full-time employee for one company. Freelance graphic designers create visual content such as logos, marketing materials, websites, and social media graphics according to client needs. They are responsible for managing their own schedules, finding clients, negotiating pricing, and handling all aspects of their business. This setup offers flexibility and variety, but also requires good time management and business skills.

What are the key skills and qualifications needed to thrive as a Freelance Graphic Designer, and why are they important?

To thrive as a Freelance Graphic Designer, you need a strong grasp of design principles, creativity, and proficiency with graphic design software, typically supported by a relevant portfolio or degree. Expertise in tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign), and familiarity with file formats and digital asset management are crucial. Excellent communication, time management, and client relationship skills help you stand out in managing projects and expectations independently. These skills are vital for delivering high-quality work efficiently, meeting client needs, and building a sustainable freelance business.

How do freelance graphic designers typically manage client communication and project timelines?

Freelance graphic designers often juggle multiple clients and projects, so effective communication is key to staying organized and meeting deadlines. Most freelancers use project management tools or platforms to keep track of client feedback, revisions, and deliverables. Regular check-ins via email or video calls help ensure everyone is aligned on expectations and timelines. Being proactive with updates and clarifying project scopes can minimize misunderstandings, leading to smoother collaborations and repeat business.
What are the most commonly searched types of Graphic Designing jobs in Indiana? The most popular types of Graphic Designing jobs in Indiana are:
What cities in Indiana are hiring for Freelance Graphic Designing jobs? Cities in Indiana with the most Freelance Graphic Designing job openings:
Infographic showing various Freelance Graphic Designing job openings in Indiana as of July 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $68,629 per year, or $33 per hour.

Performance Creative Lead

Parcil Safety

Evansville, IN • Remote

$70K - $80K/yr

Full-time

Posted 18 days ago


Job description

Evansville, IN | Remote | Full-Time
Reports to: CEO
Compensation: $70,000 - $80,000 USD annually

About the Role

We're looking for a Performance Creative Lead who believes creative is one of the biggest drivers of business growth. This role isn't about producing the most beautiful graphics—it's about creating campaigns that increase clicks, conversions, and revenue.

You'll own the creative strategy for our direct-to-consumer brand, ensuring the right creative reaches the right customer at every stage of the buying journey. You'll work closely with leadership to understand business priorities, develop campaign concepts, and direct our internal and external creative resources to bring those ideas to life.

You'll collaborate with our graphic designer, video production partners, photographers, and freelancers, but your primary responsibility is determining what should be created and why, not necessarily creating every asset yourself.


What You'll Own

Creative Strategy

  • Own the company's creative roadmap and campaign calendar.
  • Develop creative strategies that support new product launches, seasonal promotions, advertising campaigns, Amazon growth, website optimization, email marketing, and brand initiatives.
  • Translate business objectives into complete creative campaigns.
  • Ensure every campaign includes the right assets for every stage of the customer journey.

Performance Creative

  • Analyze campaign performance to identify winning creative and opportunities for improvement.
  • Use customer behavior, advertising data, and testing results to guide creative decisions.
  • Develop hypotheses for new messaging, hooks, offers, visuals, and formats.
  • Build and manage a continuous creative testing roadmap.
  • Measure success through business outcomes, including CTR, conversion rate, ROAS, CPA, and revenue.

Customer & Market Research

  • Research and analyze reviews to understand buying motivations.
  • Monitor competitors, market trends, and emerging creative formats.
  • Identify customer objections and translate them into compelling messaging.
  • Continuously uncover new angles, stories, and positioning opportunities.

Creative Direction

  • Write creative briefs that clearly communicate campaign objectives and customer insights.
  • Direct internal and external creative partners, including graphic designers, video production partners, photographers, and freelancers.
  • Review creative work and provide feedback before launch.
  • Ensure campaigns remain cohesive across Amazon, Shopify, Meta, email, and other channels.

Brand Growth

  • Maintain a consistent brand voice while continuously improving how customers perceive Parcil Safety.
  • Balance long-term brand building with short-term performance marketing.
  • Identify opportunities to improve the customer experience through better creative.

What Success Looks Like

Within your first year, you'll help us:

  • Increase website conversion rate.
  • Launch more high-performing creative each month.
  • Improve advertising efficiency across Meta, Amazon, Google, and other paid channels.
  • Build repeatable systems for creative planning and testing.
  • Reduce creative bottlenecks by proactively planning campaigns.
  • Create a predictable creative engine that supports business growth.

What We're Looking For
  • 5+ years in creative strategy, performance marketing, brand strategy, growth marketing, or direct-to-consumer eCommerce.
  • Deep understanding of customer psychology and buying behavior.
  • Strong copywriting and messaging skills.
  • Experience developing creative campaigns that drive measurable business results.
  • Comfortable analyzing marketing data and translating insights into creative decisions.
  • Experience creating creative briefs and managing creative projects.
  • Ability to balance strategic thinking with hands-on execution.
  • Experience working with designers, videographers, photographers, and freelancers.
  • Strong organizational and project management skills.

Nice to Have
  • Amazon creative experience (A+, Brand Store, listing optimization, Sponsored Brands).
  • Shopify experience.
  • Meta advertising experience.
  • AI tools for creative development.
  • Experience with consumer products or direct-to-consumer brands.

Why Join Us?

You’ll have the opportunity to shape how a growing brand shows up in the market. Your work will influence brand perception, advertising performance, and business growth. This is a role for someone who wants creative ownership, strategic input, and the ability to see their ideas directly impact the business.