Freelance Graphic Design Jobs in Rochester, MI (NOW HIRING)

We are a growing restaurant group focused on bold branding, strong community presence, and high-impact marketing. Our concepts span fast-casual and full-service dining, and design plays a critical role in how our brands show up - in-store and online.

We are seeking a talented In-House Graphic Designer to own and elevate our visual identity across all platforms. This is a hands-on, high-visibility role responsible for social media assets, digital campaigns, in-store marketing materials, menu design, packaging, branding, and more.

If you're creative, detail-oriented, and thrive in a fast-paced environment where your work is seen by thousands daily, we'd like to meet you.

The In-House Graphic Designer will be responsible for developing and maintaining cohesive brand visuals across multiple restaurant concepts. This individual will collaborate closely with marketing, operations, leadership, and social media teams to produce high-quality creative that drives engagement, traffic, and revenue.

This role requires both creative vision and executional discipline.

• Develop and maintain brand guidelines across all restaurant concepts
• Design logos, sub-brands, and campaign identities
• Ensure visual consistency across all touchpoints
• Evolve brand visuals while maintaining integrity

• Create daily social media graphics and motion assets
• Design paid ad creatives for Meta, Google, and other platforms
• Develop email marketing graphics
• Produce short-form animated assets (Reels/TikTok graphics preferred)
• Optimize designs for platform specifications and performance

• Design menus (print and digital boards)
• Create posters, table tents, window clings, signage, and promotional materials
• Develop packaging graphics
• Prepare production-ready files for vendors and printers

• Design assets for grand openings, limited-time offers, and seasonal campaigns
• Collaborate with marketing team on campaign concepts and execution
• Create launch kits for new store openings

• Work with social media strategist and photographers
• Provide creative direction for photoshoots and video content
• Select and edit images when needed

• Maintain organized design files and brand asset library
• Ensure proper formatting for print and digital output
• Manage version control and deadlines across multiple projects

• 3+ years of professional graphic design experience (agency or in-house preferred)
• Strong portfolio demonstrating branding, digital, and print work
• Proficiency in:
• Adobe Creative Suite (Photoshop, Illustrator, InDesign required)
• After Effects or Premiere Pro (preferred)
• Canva (working knowledge acceptable)
• Strong understanding of typography, layout, color theory, and visual hierarchy
• Experience designing for social media and paid advertising
• Knowledge of print production specifications and file preparation
• Basic understanding of marketing principles and consumer behavior
• Ability to manage multiple brands and deadlines simultaneously
• Strong communication and collaboration skills

• Experience in restaurant, hospitality, or retail branding
• Motion graphics experience
• Basic photography or photo editing skills
• Understanding of Meta ad creative best practices
• Familiarity with website UI/UX design principles
• Experience managing freelancers or external creatives

• Creative thinking with commercial awareness
• Strong attention to detail
• Deadline-driven and organized
• Ability to take feedback and iterate quickly
• Brand-focused mindset
• Self-starter with ownership mentality

• Competitive salary (based on experience)
• Creative ownership across multiple brands
• Growth opportunity within a scaling restaurant group
• Fast-paced, collaborative work environment
• Employee dining perks

Please submit:

• Resume
• Portfolio link (required)
• Brief description of your design process and experience with brand development

This is an opportunity to shape the visual identity of a growing restaurant group and create work that people see, engage with, and experience every day.

If you're ready to build brands, not just graphics - we'd like to hear from you.