Partner with Product, Engineering, Design, and Content to improve landing pages, user journeys, and ... Manage external agencies, writers, freelancers, and SEO partners, holding them accountable for ...
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Partner with Product, Engineering, Design, and Content to improve landing pages, user journeys, and ... Manage external agencies, writers, freelancers, and SEO partners, holding them accountable for ...
Freelance Design information
What is freelance design?
Freelance design is a type of creative work where designers operate as independent contractors rather than as full-time employees of a single company. Freelance designers offer services such as graphic design, web design, branding, and illustration to various clients on a project-by-project basis. This role allows for flexible schedules and the ability to work with a diverse range of clients and industries. Freelance designers are responsible for finding their own clients, managing projects, setting rates, and handling administrative tasks such as invoicing and contracts.
What are the key skills and qualifications needed to thrive as a freelance designer, and why are they important?
To thrive as a Freelance Designer, you need strong visual design skills, proficiency in design principles, and a portfolio demonstrating your creative work. Familiarity with industry-standard tools like Adobe Creative Suite, Figma, or Sketch, as well as knowledge of web design basics and file management systems, is essential. Excellent communication, time management, and client relationship skills help you stand out in managing projects independently. These abilities are crucial for delivering high-quality work, meeting client expectations, and sustaining a successful freelance career.
How do freelance designers typically manage client expectations and project timelines?
Freelance designers often juggle multiple clients and projects simultaneously, making clear communication and organization essential. They usually set expectations by outlining deliverables, timelines, and milestones in a contract before starting any project. Regular check-ins, progress updates, and the use of project management tools help ensure that both the client and designer stay aligned throughout the process. Handling revisions efficiently and being transparent about potential delays are also key to maintaining strong client relationships.
What is the difference between Freelance Design vs In-House Designer?
| Aspect | Freelance Design | In-House Designer |
|---|---|---|
| Credentials | Portfolio, design skills, sometimes certifications | Portfolio, design skills, sometimes certifications |
| Work Environment | Remote, flexible, varied clients | Office or remote, dedicated team |
| Employer & Industry Usage | Freelance platforms, independent clients | Company or agency, internal projects |
| Search & Comparison Intent | High | Moderate |
Freelance Design involves working independently with multiple clients, offering flexibility and diverse projects. In contrast, an In-House Designer is employed by a single company, focusing on internal branding and projects. Both roles require strong design skills and portfolios, but their work environments and client interactions differ significantly.
What are the most commonly searched types of Design jobs in Calgary, AB?
The most popular types of Design jobs in Calgary, AB are:
What are popular job titles related to Freelance Design jobs in Calgary, AB?
For Freelance Design jobs in Calgary, AB, the most frequently searched job titles are:
What job categories do people searching Freelance Design jobs in Calgary, AB look for?
The top searched job categories for Freelance Design jobs in Calgary, AB are:
What cities near Calgary, AB are hiring for Freelance Design jobs?
Cities near Calgary, AB with the most Freelance Design job openings:
Full-time
PTO
Posted 6 days ago
Job description
This position is intended to be hybrid in Vancouver.. It was posted showing Hybrid for Calgary to attract more applicants, but this position is for Vancouver meaning that relocation will be required if you are based out of Vancouver.
As an SEO Manager, you will own organic growth for a fast-growing, product-led technology company. You will drive qualified traffic and self-serve user acquisition through technical SEO, programmatic SEO, content strategy, AEO/AI Search, and experimentation.
This role goes beyond rankings and traffic. We’re looking for someone who understands how SEO supports a self-serve product journey; from discovery and landing-page conversion through signup, activation, and revenue.
Responsibilities- Own the SEO and organic growth strategy, driving qualified traffic, signups, conversions, and revenue.
- Develop SEO strategies for a product-led, self-serve acquisition model, optimizing the journey from organic discovery to product signup.
- Lead technical SEO across site architecture, crawlability, indexing, Core Web Vitals, internal linking, and structured data.
- Build and scale programmatic SEO (pSEO) initiatives targeting high-intent search opportunities.
- Develop AEO/GEO and AI Search strategies to improve visibility across ChatGPT, Google AI Overviews, Claude, Gemini, Perplexity, and other emerging search experiences.
- Own website and content strategy, identifying scalable opportunities based on search intent, user needs, and conversion potential.
- Partner with Product, Engineering, Design, and Content to improve landing pages, user journeys, and organic conversion.
- Own SEO reporting across traffic, rankings, signups, conversions, revenue, and AI visibility.
- Manage external agencies, writers, freelancers, and SEO partners, holding them accountable for measurable outcomes.
- Partner with performance marketing teams and use paid acquisition insights to improve organic growth and overall acquisition efficiency.
Requirements
- 6+ years of hands-on SEO experience, including technical SEO and organic growth.
- Experience owning SEO within a PLG, self-serve SaaS, marketplace, or technology company where users can discover, sign up for, and use or purchase the product without a traditional sales process.
- Proven experience driving signups, conversions, customer acquisition, or revenue through SEO, beyond rankings and traffic.
- Strong technical SEO expertise, including site architecture, indexing, crawl optimization, internal linking, schema, and Core Web Vitals.
- Experience building or managing programmatic SEO initiatives at scale.
- Strong understanding of AEO/GEO, AI Search, and LLM visibility.
- Experience owning or managing website content strategy and working with content teams, writers, or external partners.
- Experience working closely with Product and Engineering teams.
- Strong analytical and experimentation skills, including SEO measurement and CRO.
- Experience running performance marketing directly or working closely with performance marketing teams.
- Vancouver-based or willing to relocate. Hybrid role, three days per week in the office.
- Experience in SaaS, creator economy, marketplaces, or consumer technology.
- Experience with two-sided marketplaces or high-volume self-serve products.
- Experience with GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, Looker Studio, or similar tools.
- Familiarity with SQL, Python, JavaScript, or AI-powered SEO automation.
Benefits
- Location: Hybrid, Vancouver BC (3 days per week in office)
- Base Salary: $110,000 to $140,000 CAD
- PTO: 2 weeks paid vacation + holidays
- Paid Sick Leave
- Annual Reviews