Job Summary:
Shurtape Technologies is a leading manufacturer and marketer of adhesive tape, known for creating innovative solutions across various industries. The Senior Business Analyst, eCommerce serves as a strategic analytics partner to the eCommerce team, transforming complex data into actionable insights that drive business decisions and revenue growth.
Responsibilities:
โข Identify and quantify key eCommerce growth drivers across traffic, conversion, merchandising, pricing, promotions, and channel mix
โข Conduct deep-dive analyses on demand trends, seasonality, and competitive positioning utilizing market share data and other tools
โข Translate complex data into clear, actionable recommendations that drive revenue growth, profitability, and operational performance
โข Develop and maintain KPI dashboards that provide real-time visibility into business performance
โข Automate reporting processes to improve efficiency and enable faster decision-making
โข Leverage modern analytics and automation tools (including AI-driven workflows) to enhance insight generation and productivity
โข Analyze Amazon demand patterns, forecast accuracy, and supply chain performance
โข Identify gaps between demand, inventory, and forecast signals to reduce risk (e.g., stockouts, excess inventory)
โข Partner with Sales and Supply Chain teams to improve forecasting, demand planning, and inventory decisions
โข Provide insights to improve product placement, assortment strategies, and key account performance
โข Evaluate and optimize merchandising tactics, including product variants, bundling, pricing, promotions, advertising and shipping strategies
โข Support Product Development with data-driven insights on SKU rationalization, category performance, and channel dynamics
โข Connect performance data across channels to support portfolio decisions
Qualifications:
Required:
โข Strong business acumen with the ability to connect data insights to strategic and operational business outcomes.
โข Excellent communication and storytelling skills, with the ability to influence stakeholders at all levels.
โข Proven ability to work independently and collaboratively in a fast-paced, digitally driven environment.
โข Demonstrated expertise in eCommerce reporting, including POS, advertising, supply chain, and P&L analytics.
โข Bachelorโs degree in business, Data Analytics, or a related field; advanced degree (MBA, MS in Analytics, etc.) highly desired.
โข 5+ years of experience in eCommerce analytics, business intelligence, with proven experience translating data into actionable business insights and recommendations.
โข Direct experience working with Amazon is required; experience with Walmart.com is highly preferred. Must demonstrate ability to expand expertise to additional customers and platforms.
โข Strong business acumen with ability to connect analytics to revenue, profitability, and operational outcomes; experience analyzing performance across multiple drivers.
โข Ability to work cross-functionally with Sales, Supply Chain, Marketing, and Product teams.
โข Strong communication and storytelling skills, with the ability to influence stakeholders at all levels.
โข Expert ability to leverage data visualization tools (Tableau, Power BI, etc.) and working SQL/Python/R knowledge to provide insights.
โข Ability to travel (up to 15%) as needed for business reviews and enterprise initiatives.
Company:
Founded in 1955, the company is headquartered in Hickory, USA, with a team of 501-1000 employees. The company is currently Late Stage.