ZipRecruiter

Log In

1

Freelance Conversion Rate Optimization Jobs in Massachusetts

Recorded Future

Manager of Web Experience

Boston, MA · On-site

What You'll Bring: * B2B SaaS Track Record: 8+ years of experience in web operations, conversion rate optimization, or digital marketing operations in a high-growth B2B SaaS environment with 2+ years ...

Recorded Future

Manager of Web Experience

Boston, MA · On-site

What You'll Bring: * B2B SaaS Track Record: 8+ years of experience in web operations, conversion rate optimization, or digital marketing operations in a high-growth B2B SaaS environment with 2+ years ...

Roku

Senior Device Sales Marketing Manager

Boston, MA

$255K - $330K/yr

Experience managing direct-to-consumer sales marketing, including promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC * Familiarity ...

Essor

Retail Marketing & Media Manager

Boston, MA · On-site

$61K - $78K/yr

Conversion Rate Optimization (CRO) & Funnel Ownership: Audit and optimize post-click experiences. Partner with web developers and CRO teams to build, test, and iterate on high-converting landing ...

Tines

Senior Performance Marketing Manager

Boston, MA · On-site +1

Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization. * Experience managing ...

Tines

Senior Performance Marketing Manager

Boston, MA · On-site +1

Strong understanding of paid search, paid social, audience targeting, bidding strategies, campaign optimization, landing page optimization, and conversion rate optimization. * Experience managing ...

previous pagenext page

Showing results 21-40

All JobsConversion Rate Optimization JobsFreelance Conversion Rate Optimization JobsFreelance Conversion Rate Optimization Jobs in Massachusetts

Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Massachusetts? The most popular types of Conversion Rate Optimization jobs in Massachusetts are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Massachusetts? For Freelance Conversion Rate Optimization jobs in Massachusetts, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Massachusetts look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Massachusetts are:
What cities in Massachusetts are hiring for Freelance Conversion Rate Optimization jobs? Cities in Massachusetts with the most Freelance Conversion Rate Optimization job openings:
Freelance Conversion Rate Optimization jobs near you

Sr Digital & Marketing Analyst

Waters Corporation

Milford, MA • On-site

$112K - $138K/yr

Other

Posted 13 days ago

Job description

Overview
The Senior Digital & Marketing Analyst is a key member of the Commercial Analytics team responsible for transforming digital, marketing, customer, and commercial data into actionable insights that drive revenue growth and improve customer engagement. This role partners closely with Marketing, E-commerce, and Commercial Excellence to analyze customer behavior across the end-to-end customer journey, evaluate marketing effectiveness, optimize digital experiences, and support strategic business decisions.
The ideal candidate combines strong analytical and technical expertise with business acumen, leveraging data from digital channels, CRM platforms, marketing systems, and commercial operations to identify opportunities, measure performance, and recommend improvements. This role goes beyond reporting by delivering meaningful insights, supporting experimentation, and influencing business strategy through data-driven storytelling.
Responsibilities
  • Analyze digital and marketing performance across web, e-commerce, self-service, assisted channels, and marketing campaigns, including traffic, conversion, funnel performance, customer engagement, and revenue contribution.
  • Develop insights into customer behavior throughout the end-to-end customer journey, identifying opportunities to improve acquisition, engagement, conversion, retention, and customer lifetime value.
  • Partner with Marketing, E-commerce, Commercial Excellence, and Revenue Operations teams to evaluate campaign performance, channel effectiveness, attribution, marketing mix, and return on investment (ROI), recommending optimization strategies.
  • Translate complex analytical findings into clear, actionable recommendations through compelling data storytelling and executive-level presentations.
  • Support experimentation initiatives, including A/B testing and conversion optimization, by defining success metrics, analyzing results, and providing recommendations.
  • Identify trends, patterns, and business opportunities through analysis of internal and external data sources.
  • Build Power BI dashboards, reports, and visualizations to automate insight.
  • Integrate digital analytics, CRM, marketing automation, and commercial data to provide a comprehensive view of customer and revenue performance.
  • Develop scalable analytical frameworks, performance metrics, KPIs, benchmarks, and data pipelines to support ongoing business decision-making.
  • Perform advanced statistical and quantitative analyses, including regression analysis, significance testing, segmentation, attribution modeling, marketing mix analysis, and predictive modeling where appropriate.
  • Coordinate analytics activities across multiple projects while collaborating with cross-functional and global stakeholders.
  • Support strategic initiatives by providing analytical expertise that informs commercial and marketing priorities.

Qualifications
Required Education & Experience
  • Bachelor's degree in Analytics, Data Science, Statistics, Economics, Business, Marketing, Computer Science, or a related field.
  • 5+ years of experience in digital analytics, marketing analytics, e-commerce analytics, consulting, or a related analytical role.
  • Strong experience analyzing digital funnels, customer journeys, campaign performance, web analytics, conversion rates, attribution, marketing effectiveness, and ROI.
  • Experience working with large datasets and translating analysis into actionable business insights.
  • Hands-on experience with digital analytics platforms such as Google Analytics, Adobe Analytics, Adobe Marketing Cloud, or similar platforms.
  • Strong analytical, quantitative, and problem-solving skills.
  • Experience with Power BI, SQL, Excel, and at least one analytical programming language such as Python.
  • Experience working with marketing technology platforms, CRM systems, and marketing automation tools.
  • Excellent communication and presentation skills, with the ability to explain complex analyses to technical and non-technical audiences.
  • Proven ability to collaborate effectively across cross-functional and matrixed organizations.

Preferred Qualifications
  • Experience in technology, life sciences, SaaS, e-commerce, or other data-driven organizations.
  • Experience with Salesforce CRM, Marketo, or similar marketing automation platforms.
  • Experience with business intelligence and visualization tools such as Power BI, Tableau, or Looker.
  • Knowledge of experimentation frameworks, A/B testing methodologies, and conversion rate optimization.
  • Experience with statistical modeling, predictive analytics, machine learning techniques, customer segmentation, clustering, and classification models.
  • Experience integrating digital analytics with downstream commercial, sales, and revenue data.
  • Familiarity with customer lifetime value modeling, marketing attribution, and marketing mix modeling.

Company Description
Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
Key Words
#LI-Hybrid

Apply