Freelance Content Optimization Jobs in Wisconsin

Job Description:

What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common?

Ellsworth Adhesives specs in materials in each of those products!

Ellsworth Corporation, a global, industry leading distributor of specialty chemicals and equipment and adhesive manufacturer currently has a Content Marketing Strategist opportunity at Ellsworth Adhesives. This role reports into our corporate headquarters located in Germantown, WI. The ideal candidate would be open to hybrid remote work.

Are you passionate about contributing directly to highimpact content production? Want to continue to grow your career? This is an exciting time to be a part of Ellsworth, come join our team!

Ellsworth Corporation is a family-run company that has had continuous growth for over 50 years. We are an industry-leading global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries!Click here to see our state-of-the-art facility and distribution center and learn more about our business, and here to find out more about the industries we serve, and here to learn about our consumer and manufacturing divisions.

This role owns the unified content strategy and content intelligence framework spanning the web, SEO, and all owned, earned, paid channels aligning narratives, investments, and performance insights to the company priorities. Leads keyword and audience research, content journey mapping, and market and industry analysis to shape scalable content frameworks that drive customer acquisition, sales enablement, and brand authority. Contributes directly to highimpact content production while establishing the standards and structures that guide content creation across channels.

Responsibilities

• Develop and execute integrated marketing communications (IMC) content strategies across owned, earned, and paid media, including web content, SEO, email, digital ads, social media, and traditional marketing materials
• Ensures the quality, clarity, and consistency of all content, contributing to writing and editing while maintaining alignment with brand standards, messaging frameworks, and marketing objectives
• Leads the strategy, structure, and messaging for conversion- focused landing pages, partnering with marketing automation and web teams to support lead-generation lifecycle marketing goals
• Conducts audience, market, and competitive research, including buying behavior analysis, and content performance audits to inform messaging, content themes, and strategic decision making
• Scales content production through cross-functional collaboration, working closely with designers, subjectmatter experts, sales, product teams, freelancers, agencies, and AI tools to deliver cohesive highquality content at speed

PERKS & BENEFITS

As an industry leader, we offer a competitive wage, bonus plan, and a comprehensive benefit package which includes Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement and much more!Click Here for a summary of Employee Benefits.

Qualifications

Experience

5+ years of experience in content marketing, content strategy, digital marketing or similar role.

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.

Other Qualifications, Skills, and Abilities

• Proven experience in content marketing, content writing, or strategic content roles.
• Strong writing, editing, and proofreading skills with excellent attention to detail.
• Strong understanding of SEO best practices and digital content optimization.
• Experience using AI writing tools and contentgeneration technologies.
• Ability to create and adapt content for multiple platforms (web, email, social, ads, print).
• Familiarity with CMS platforms, analytics tools, and digital marketing workflows.
• Strong creative thinking and problemsolving abilities.
• Excellent organizational and timemanagement skills.
• Effective communication and collaboration skills.
• Ability to work both independently and as part of a crossfunctional team.

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